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Cold Outreach: Getting Started

What Cold Outreach is, who can use it, and how to launch your first sequence

Cold Outreach is an Ultra-only module
Cold Outreach is a premium module exclusive to the Ultra plan. It is not one of the tools every plan includes. It is a dedicated cold-outbound system with its own connected sending mailboxes, managed ramp, and enforced per-mailbox pacing. You reach it from the Marketing entry in the sidebar. Clicking it opens the Marketing hub, where Cold Outreach is one of two tabs alongside Campaigns. A non-Ultra organization still sees the Cold Outreach tab, but selecting it shows an upgrade prompt rather than the workspace.
You can try Cold Outreach during your trial
Cold Outreach is usable while your organization is on a trial: you can connect sending mailboxes and send cold sequences right away, with a prorated share of your plan's monthly cold-send volume and active-leads ceiling (14 of 30 days), the same proration applied to AI, email, and enrichment. Your full monthly allowance starts with your first billed cycle. (The Ultra-plan requirement above is separate and still applies.)

What Cold Outreach Is

Structured cold-outbound sequences sent from dedicated mailboxes.

Cold Outreach lets you run multi-step cold-email sequences to prospects who have not opted in yet. You connect dedicated sending mailboxes, import a list of leads, build a sequence of steps with waits between them, and launch. Laureo paces every send within enforced per-mailbox limits, spaces sends with jitter inside recipient business hours, and pauses any mailbox whose bounce rate climbs too high. Replies land back in your normal email inbox, where you triage them and promote the good ones into real CRM records.

Cold Outreach vs. Campaigns vs. Email Outreach

Three different sending products. Pick the right one.

  • Cold Outreach (this section): cold-outbound sequences to prospects who have not consented yet. Dedicated sending mailboxes, managed ramp, enforced caps, compliance footers. Ultra-only.
  • Campaigns: bulk marketing email to consented contact groups, with A/B testing and follow-ups. A separate product with its own settings and meter.
  • Email Outreach (1:1 & Bulk): 1:1 and small-batch email from your own connected inbox, including replies and contact-group sends.

The Cold Outreach Tabs

Four sub-tabs cover the whole workflow.

Open Marketing in the sidebar and choose the Cold Outreach tab. Inside Cold Outreach, the workflow is organized into four sub-tabs:

  1. Sequences: create, edit, launch, pause, and resume your cold sequences.
  2. Leads: lead lists, import (CSV, Excel, or JSON), per-list lead counts, and the active-leads gauge.
  3. Mailboxes: the connected sending mailboxes, their health, and pool capacity.
  4. Analytics: reply-primary metrics, per-step funnels, and revenue attribution.
Where cold replies go
Cold Outreach does not have its own reply inbox. When a prospect replies, the message lands in your existing email inbox, where you can isolate it with the Cold filter. See Cold Replies in Your Inbox.

Who Can See and Do What

Cold Outreach respects per-user ownership and your role.

Sequences and lead lists are owned by the person who creates them. Sales reps work the full author-run-triage loop on their own sequences and lists, and see replies only to their own sequences. Sales managers see and manage the sequences and lists owned by their team. Admins have organization-wide access and are the only role that can connect or disconnect sending mailboxes and edit organization-level outreach settings. Reps and managers see the Mailboxes tab as read-only.

First-Sequence Quickstart

The shortest path from zero to a launched sequence.

1

Connect a sending mailbox

An admin connects at least one dedicated Google Workspace or Microsoft 365 mailbox under the Mailboxes tab. Free Gmail and Outlook.com accounts are rejected.
2

Verify your sending domain

Set up SPF, DKIM, and DMARC for the mailbox domain, then pass the preflight check. Sending is gated until the domain authenticates.
3

Import a lead list

Upload a CSV, Excel, or JSON file under the Leads tab. Laureo deduplicates the file, subtracts your suppression and do-not-contact lists, and checks every address for a usable format and a known disposable domain before anything is imported.
4

Build a sequence and attach your leads

In the sequence builder, use the Leads section at the top to attach the lead list this sequence emails. Once it is attached, the builder shows how many of its leads are ready to enroll, written as Ready to enroll: 1 of 5. Then add a first email step, followed by one or two follow-ups with waits between them, using lead-field variables for personalization. A sequence cannot launch without an attached list.
5

Launch

Run the launch checklist. Once the hard gates clear (mailboxes ready, domain verified, leads attached, postal address present, and headroom available), launch and Laureo begins pacing sends.

Related Articles

Sending AccountsCampaigns OverviewEmail Outreach (1:1 & Bulk)
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