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Working with Multiple Pipelines

Set up and manage separate pipelines for different sales processes, products, or teams

One CRM, Many Pipelines

Not every deal follows the same process. If your organization sells multiple products, serves different markets, or has distinct sales motions, you can create separate pipelines with their own stages and probabilities. Each pipeline operates independently, and you can switch between them on the Kanban board using the pipeline selector dropdown.

When to Use Multiple Pipelines

Common scenarios where separate pipelines improve clarity and reporting.

Different Products or Services

If selling software requires a demo and trial phase while professional services follow a scoping and SOW process, use a separate pipeline for each. The stages and probabilities can reflect the unique selling cycle of each offering.

Separate Teams or Regions

Teams in different regions may follow different sales methodologies. Dedicated pipelines let each team track deals through the stages that match their process, while leadership can still view combined metrics.

Inbound vs. Outbound Sales

Inbound deals that come from marketing often have different qualification criteria and stage progressions compared to outbound deals sourced by SDRs. Separate pipelines keep these distinct motions from cluttering a single board.

Partner or Channel Sales

Deals sourced through partners or channel programs may involve different approval stages, such as partner registration or deal registration. A dedicated pipeline captures these additional steps.

Start with one pipeline
If you are just getting started, use a single pipeline. You can always add more later as your sales process matures. Multiple pipelines add complexity, so only create them when the sales processes are genuinely different.

Creating a New Pipeline

Admins can create and configure additional pipelines from the admin settings.

1

Navigate to pipeline settings

Go to Admin → Pipelines in the sidebar. You will see your existing pipelines listed here.

2

Click Add Pipeline

Click the Add Pipeline button to create a new pipeline. Enter a descriptive name that makes it easy for your team to identify which pipeline to use for each deal.

3

Configure the stages

Add stages specific to this pipeline's sales process. For each stage, set a name and a default probability percentage. You can reorder stages by dragging them into the desired sequence.

4

Save and start using

Save the pipeline. It immediately becomes available in the pipeline selector on the Kanban board and in the Pipeline dropdown when creating or editing opportunities.

Admin access required
Only users with the Admin role can create, edit, or delete pipelines. If you need a new pipeline created, contact your organization's admin.

Switching Between Pipelines

Use the pipeline selector dropdown on the Kanban board to view different pipelines.

At the top of the Kanban board, a pipeline selector dropdown shows the name of the currently active pipeline. Click it to see all available pipelines and select the one you want to view.

When you switch pipelines:

  • Columns update — the board displays the stages defined for the selected pipeline
  • Deals filter — only opportunities assigned to the selected pipeline are shown
  • Metrics recalculate — the board summary footer reflects only the visible pipeline's deals
  • Filters reset — any active owner, value, or date filters are cleared when switching

Filtering Within a Pipeline

After selecting a pipeline, you can further narrow down the visible deals.

All standard board filters work within the context of the selected pipeline. After choosing a pipeline, apply any combination of the following filters:

  • Owner — view a single rep's deals within this pipeline
  • Value Range — focus on deals above or below a certain amount
  • Expected Close Date — filter by date ranges to focus on specific forecast periods

The board summary footer and stage column metrics update automatically to reflect only the filtered subset of deals.

One pipeline per opportunity
Each opportunity belongs to exactly one pipeline. If you need to move an opportunity to a different pipeline, edit the opportunity and change its Pipeline field. The opportunity will then appear on the new pipeline's Kanban board with whatever stage you select.

Managing Pipeline Stages

Customize stages to match your actual sales process.

Adding Stages

From Admin → Pipelines, select the pipeline you want to modify and click Add Stage. Provide a stage name and set the default probability percentage. New stages can be positioned anywhere in the sequence by dragging them into place.

Reordering Stages

Drag stages up or down in the settings to change their order. The Kanban board columns reflect the stage order from left to right.

Editing Stage Probabilities

Adjust the default probability for any stage. This changes the probability that gets auto-assigned when deals enter or move into that stage. Existing deals in the stage are not affected — only new moves.

Renaming Stages

Click a stage name in the pipeline settings to rename it. The change applies everywhere the stage is referenced, including existing opportunities.

Be cautious when removing stages
Deleting a stage that has active opportunities will require you to reassign those deals to a different stage. Always check for existing deals before removing a stage to avoid disrupting your pipeline.

Best Practices

Tips for organizing and maintaining multiple pipelines effectively.

Keep pipeline names descriptive

Use names that clearly indicate the purpose, such as "Enterprise Software Sales," "SMB Quick Close," or "Partner Channel." Avoid generic names like "Pipeline 2."

Align stages with your exit criteria

Each stage should have clear exit criteria that define when a deal is ready to move forward. Document these criteria so your team has a shared understanding of what each stage means.

Do not create too many stages

Most sales processes work well with 5 to 7 stages. Too many stages create unnecessary overhead and make the Kanban board harder to read. If a stage rarely has deals in it, consider merging it with an adjacent stage.

Review pipelines quarterly

Sales processes evolve. Schedule quarterly reviews of your pipeline structure to ensure the stages, probabilities, and overall setup still reflect how your team actually sells.