A standalone form builder hands you a spreadsheet row. A Laureo form hands you a contact that is already scored, deduped, routed to a rep, and moving through a workflow. No Zapier step sits in between.
Replaces a separate form tool plus the automation glue you would wire up to feed leads into a CRM.
Build a form once and place it where your leads already show up. Drop it on your marketing site, a landing page, or anywhere you can paste a snippet, and every submission lands in the same CRM.
This is the part most form tools leave to you. The moment someone submits, Laureo turns the fill into a contact on the record: scored, deduped, and ready to work, with nothing waiting in a spreadsheet.
A lead that nobody owns goes cold. As the form creates the contact, an assignment rule hands it to a rep, by round-robin so the work spreads evenly, or by territory so it lands with the person who covers that account.
A form drops the lead into the CRM stamped with where it came from, so later you can see which forms and pages actually produce pipeline, not just which ones collect the most fills.
A public form is a magnet for bots. Laureo lead-capture forms ship with built-in spam protection, so junk is filtered before it becomes a contact and your team works real leads, not a cleanup queue.
A form submit is a trigger, so the work that follows a new lead runs on its own: send an intro email, create a follow-up task, or add the contact to a sequence, all the moment the form comes in.
The Automation and Insights overview covers the full set of triggers, conditions, and actions the workflow builder runs on.
Laureo forms do one job: turn a fill into a scored, routed CRM record. They are not a conditional-logic survey builder. There is no branching question flow where one answer changes the next, the way Typeform works. If that is what you need, a dedicated survey product is the better fit, and Laureo connects to one.
Pro from $83.33/mo billed annually ($99.99 month-to-month).
Every plan starts with a 14-day trial for $2.99, credited to your first month. Cancel anytime before it ends and you are never charged the subscription.
Form submissions and the records they create are isolated to your workspace, and the AI never trains on or keeps your data.
A Laureo form hands you a scored, routed contact on a live workflow, not a spreadsheet row. Lead-capture forms are part of the CRM on paid plans.
14-day trial for $2.99, credited to your first month. Cancel any plan at any time before the end of your billing cycle, no contract fees, no 30-day notice, no penalties.