Help Center
DocsAnalytics
Reply-primary metrics, the per-step funnel, sequence and mailbox cuts, and revenue attribution to promoted leads
For cold outbound, opens and clicks are noisy signals. Mail privacy features load the tracking image for the recipient, and some mail systems scan links before delivery, so both numbers run high. The metric that actually predicts pipeline is the reply rate, so the Analytics tab leads with replies. You see how many leads replied, the breakdown by intent, and how reply rate trends across your sequences.
A sequence picker sits at the top of the page and every tile below it follows that choice. It opens on the most recently updated sequence that has sent inside the range you are reading, and falls back to All sequences when nothing has sent in that range. Each tile carries a caption saying which scope it is counting. Positive reply rate now follows the sequence picker too, so picking a campaign tells you how many people replied positively to that campaign rather than across everything. Enrolled, Unsubscribed and Spam complaints are the tiles that stay across all sequences, and their captions say so.
The page refreshes itself every few minutes. When you want the numbers now, the Refresh button beside the range control reloads them straight from your data rather than from the recent copy, and stamps the time it did. If one panel cannot load, it offers a Try again link in place of its numbers, so a single failed panel never means reloading the whole page.
| Field | Description |
|---|---|
| Leads contacted | People who received at least one email from the sequence in the period. Every rate on the page divides by this number. |
| Enrolled | People added to the sequence in the period. The gap between this and Leads contacted is who is still waiting for step 1. |
| Emails sent | Cold-sequence emails sent in the period. This is the one tile that counts messages rather than people. |
| Replied | People who sent at least one reply. This is the headline metric, and it counts each person once however many times they wrote back. |
| Reply rate | People who replied over leads contacted, the core measure of sequence quality. |
| Positive replies | People whose reply read as interested, as asking to meet, or as a booked meeting, with their share of leads contacted beside the count. |
| Click rate | Shown when click tracking is on for the sequence you are reading. Until then the tile reads "Tracking off". Link scanners record clicks nobody made, so it carries a caveat. |
| Open rate | Shown when open tracking is on for the sequence you are reading, always muted with a caveat, because mail privacy features and image proxies inflate opens. |
| Bounce rate | Sends rejected by the recipient server, over leads contacted. It turns red at 2 percent, the level that risks a mailbox auto-pause. |
| Unsubscribed | People who opted out, with a muted opt-out rate beside it once there is one. Always neutral, never an alarm. |
| Spam complaints | Complaints raised against your workspace in the period, with their share of leads contacted. This is the number deliverability is judged on, so it is worth watching even when it reads zero. |
The Sequence funnel panel shows how leads move through each step of one sequence: how many received step 1, how many reached each follow-up, and how many replied at each stage. This tells you whether your opener is doing the work or whether a later follow-up is what earns most replies, which is useful for trimming steps that add little and strengthening the ones that convert. Scheduled and skipped counts are shown on each step row too, so a step that was lined up but never sent is visible instead of missing.
- Sequence funnel. The sequence picker at the top of the page sets the scope for the whole tab, and this panel draws that sequence’s per-step rows. A link that carries a sequence in opens on that one. Pick All sequences and the panel asks you to choose one, because a step funnel is always about a single sequence.
- Sequences. The sequence roll-up. One row per sequence with its sends, replies, reply rate, positive replies and not-interested replies for the range you picked, so “how did this campaign do” is a row, not an inference. The last two columns count people, not emails, so they do not double up when someone replies to a long thread. Each row links to that sequence’s own view, and the row action opens its recipients.
- Mailbox health. Compare your sending mailboxes on sends and bounce rate to spot one that is out of line with the rest of the pool, which usually points at a list or an authentication problem on that mailbox. The columns are Mailbox, State, Sent (7d), Sent (30d) and Bounce % (7d). It covers every sequence and it keeps its own fixed 7 and 30 day windows, so it does not follow the range control above it.
- Reply intents. What people actually wrote back, ranked, so you can see at a glance whether the replies are interest or refusals. The labels are Interested, Not interested, Objection, Out of office, Wrong person, Unsubscribe request, Meeting booked, Wants to meet, Question, Not now and Other. Replies Laureo could not read keep no intent label; they sit under Unclassified in your inbox and are not part of this breakdown. A reply we were unsure of is read a second time and counted under the label we settled on. A positive reply is Interested, Wants to meet or Meeting booked. A question and a not now are replies worth having, and they are counted as replies, but not as positive ones. Each intent in the breakdown links two ways: to the matching replies in your inbox, and to the matching leads on the leads list, so a number you want to act on becomes a list you can send to.
With a sequence picked, Recipients opens a panel over the analytics page that lists that campaign’s people one row at a time. Enrolled is everyone the campaign is emailing or has emailed. Not enrolled is everyone in the attached lists it passed over, each with the reason it did.
- Email. The address, with the person’s name under it.
- Status. Where this person stands in this campaign. A send that has a time on it reads Scheduled.
- Step. Which step of the sequence they are on. A dot means nothing has been sent to them yet.
- Last event. The most recent thing that happened to this person, with its date. Someone with no send yet reads Not sent yet.
- Reason. Why a send is waiting, or why one was passed over, in plain words. A send held by a holiday, by a skip date or by your sending days says which one. See When Sequences Start Sending.
- Reply. What this person said back to this campaign. It is not their most recent reply everywhere: someone who said not now here and interested to another campaign reads Not now in this panel and Interested on the leads list, and keeping both is the point. A reply the AI was not confident about keeps its label and adds a short note saying so. Someone who has not replied shows a dot.
Filter the Enrolled tab by status, or search by email address. Load more walks the list a page at a time, so a campaign with fifty thousand recipients opens as fast as one with fifty. Four places open the panel: the Recipients action on the Sequence funnel, the Emails sent and Replies tiles on the metric strip, where Replies opens on the people who replied, the Recipients link in the sequence builder header, and the Recipients link on a row of the Sequences roll-up, which picks that sequence and opens the panel on it.
Send history is kept for 90 days. A campaign that has been running longer shows the last 90 days of events, and the panel says so under the list, beside its download, rather than showing a gap.
The Export CSV button next to the range control downloads a sending-activities log: one row per cold send, with its sequence, step, recipient, subject, and status, alongside the scheduled, sent, opened, clicked, replied, bounced, and unsubscribed timestamps for that send. The export follows the time range you have selected, and the download also accepts a single sequence, an event type (sent, opened, clicked, replied, bounced, or unsubscribed), and a custom date window when you want a narrower pull. The download also carries Skip Reason, Defer Reason and Error, and picks up the sequence you have selected, so an export answers the same question the drawer does.
Opt-outs surface in three places, so you can watch them at the campaign level and across the whole organization:
- The per-campaign Unsub count on the Sequences table, shown as a count with a small muted rate, so you can compare opt-out levels across your campaigns at a glance.
- The Unsubscribed figure on the Analytics page, a count paired with an opt-out rate over emails sent. It is always shown in a neutral tone, never as an alarm.
- The Opt-outs and suppressions panel on the Analytics page, where opt-outs across every mailbox appear together. It lists opt-outs and suppressions together, with the kind, the source, the date and the campaign that caused each one. It starts on the range the page is showing, unless you arrived from an opt-out notification, which opens the panel on All time so the record it points at is always in view. It also carries its own Range control with an All time option, so an older record stays reachable without moving the rest of the page. Any opt-out record can be removed, whatever created it, one address at a time. An admin with organization-wide outreach access uses the per-row Remove on that row, types REMOVE, writes a short reason, and a workspace can remove at most twenty in a day. A suppression is the other half of that panel, and it follows its own rule. What decides it is the reason on the row, never how the row was recorded. In the Source column, a row that reads Soft bounce or Manual can be removed one address at a time; a row that reads Spam complaint, Hard bounce or Imported stays permanent, whether it was added by hand or arrived in an uploaded file. A row that cannot be removed carries no Remove. Full management lives on the admin Unsubscribe Management page.
When you promote a positive cold reply into a CRM person and opportunity, that opportunity stays linked back to the sequence that sourced it. Analytics rolls this up so you can see the pipeline and revenue attributed to each cold sequence: the real return on the outreach, not just the reply count.
You read it in the Meeting & pipeline attribution panel, one sequence at a time. The Pipeline figure counts only deals that actually closed won, and it is summed in your organization’s base currency; attributed deals in another currency are counted but never added to a mixed total. A standalone cold-email tool cannot answer this at all, because it never holds the deal.