For cold outbound, opens and clicks are noisy signals — image-blocking and link-scanning inflate them, and tracking is off until you configure a tracking domain. The metric that actually predicts pipeline is the reply rate, so the Analytics tab leads with replies. You see how many leads replied, the breakdown by intent, and how reply rate trends across your sequences.

The per-step funnel shows how leads move through each step: how many received step 1, how many reached each follow-up, and how many replied at each stage. This tells you whether your opener is doing the work or whether a later follow-up is what earns most replies — useful for trimming steps that add little and strengthening the ones that convert.

The Export CSV button next to the range control downloads a sending-activities log: one row per cold send, with its sequence, step, recipient, subject, and status, alongside the scheduled, sent, opened, clicked, replied, bounced, and unsubscribed timestamps for that send. The export follows the time range you have selected, and the download also accepts a single sequence, an event type (sent, opened, clicked, replied, bounced, or unsubscribed), and a custom date window when you want a narrower pull.

Opt-outs surface in three places, so you can watch them at the campaign level and across the whole organization:

When you promote a positive cold reply into a CRM person and opportunity, that opportunity stays linked back to the sequence that sourced it. Analytics rolls this up so you can see the pipeline and revenue attributed to each cold sequence — the real return on the outreach, not just the reply count.