Run your whole GTM without the 8-tool stack
Cold outreach, a trial-to-procurement pipeline, the support inbox, the help center, and invoicing on one connected record. Run the whole go-to-market without the tool sprawl.
Sound familiar?
These are the problems we hear from teams like yours every day. Laureo was built to solve them.
Leads from marketing, product signups, and outbound are tracked in different tools
Trial-to-paid conversion is a black box because product and sales data are disconnected
Cold outreach, the pipeline, support, and invoicing each live in a separate app that does not share data
The AI you bolt on can only see one tool at a time, never the whole customer history
Reps waste time on manual data entry instead of selling to qualified trials
What you can do with Laureo
Real workflows for SaaS & Tech, built into Laureo.
Cold outreach into the same pipeline
The Ultra cold-outreach engine runs from your own Workspace or Microsoft 365 mailboxes, and replies feed the exact pipeline the support inbox and the AI Customer Support Agent read from.
Trial-to-procurement pipeline
Track deals through SaaS stages: Trial Started, PQL, Demo Booked, Security Review, Procurement, Closed-Won, Onboarding. Automations nudge engaged trials forward.
Customer health monitoring
Use tags and custom fields to track engagement signals. Flag at-risk accounts and trigger proactive outreach.
Support ticket management
Route customer issues to a shared inbox with priority levels, SLA timers, and a knowledge base for self-service.
Revenue dashboards
Pipeline value, win rates, sales velocity, and revenue trends on real-time dashboards. Board-ready metrics.
A pipeline that speaks SaaS & Tech
Laureo adapts its labels to your world, so your team works in the words they already use.
Speaks your language
- Contact
- lead
- Company
- account
- Pipeline
- GTM pipeline
- Invoice
- subscription invoice
Built for the way you work
Not every team needs every feature. Here is what matters most for your workflow.
Multi-pipeline management
Run separate pipelines for new business, trials, renewals, and expansions. Each pipeline has custom stages, probabilities, and reporting.
Email sequences
Build multi-step outreach sequences with auto-pause on reply. A/B test subject lines and track engagement metrics per sequence.
Trial tracking
Tag trial users and track them through activation stages. Automations send onboarding tips and trigger sales outreach for engaged trials.
Churn prevention alerts
Flag at-risk accounts based on declining engagement, support ticket spikes, or approaching renewal dates. Create proactive outreach tasks.
Revenue dashboards
Pipeline value, win rates, sales velocity, and closed revenue on real-time dashboards. Filter by pipeline, owner, or time period.
Support tickets and knowledge base
Route customer issues to a shared inbox. Build a knowledge base for self-service. Ticket analytics show response times and satisfaction.
How it works
From setup to results in 5 straightforward steps.
Set up your pipelines
Create pipelines for new business, trials, renewals, and expansions. Define stages and win probabilities for each.
Launch outbound sequences
Build email sequences for ICP prospects. Personalize with company data, set follow-up delays, and auto-pause on engagement.
Track trials and conversions
Tag trial users and move them through activation stages. Automations nudge engaged trials toward conversion.
Manage renewals proactively
Renewal pipeline shows upcoming renewals and expansion opportunities. Workflows send renewal reminders and create prep tasks.
Monitor revenue health
Dashboards show new ARR, renewal rate, expansion revenue, and churn. Data-driven decisions instead of gut feelings.
AI agents that work for you
Five built-in agents run on their own cadence, surface insights, and create tasks. You approve, they execute.
Deal Follow-Up - Highlighted for SaaS & Tech
AI works one connected record, not eight tools
Because the cold reply, the demo notes, the support-agent conversation, and the support ticket all live on the same account, the Deal Follow-Up agent can flag a stalled trial and draft the right follow-up from the full context, then queue it for your approval.
Integrations that matter for SaaS & Tech
Connect the tools you already use. No code required.
Google Workspace
Gmail sync and Calendar integration for email logging and meeting tracking.
Stripe
Track subscription revenue and payment events alongside your pipeline.
~25%
of SaaS spend is typically wasted on duplicate or underused tools
Gartner, SaaS spend optimization research
SaaS & Tech vs HubSpot
The problem
HubSpot packages Marketing, Sales, and Service as separate Hubs, each with its own pricing tier (per HubSpot's published pricing). A SaaS team that runs all three works across three products and three interfaces.
The Laureo advantage
Laureo runs the whole GTM motion on one platform: outreach, pipeline, support tickets, the help center, and analytics in every plan, on one connected record.
Your data, protected by default
Your data is encrypted in transit and at rest, walled off from every other customer, and never used to train AI models. On every plan.
Encrypted end to end
Your data is encrypted in transit and at rest, on every plan.
Your data stays yours
Every account is walled off from every other customer. No one else can see your records.
Never trains AI
Nothing you store in Laureo is ever used to train AI models.
A record of every change
See who accessed or changed a record, and when.
Dive deeper into Laureo
CRM for SaaS & Tech FAQ
Quick answers to the questions we hear most.
Continue exploring
Compare Laureo to alternatives and explore features relevant to SaaS & Tech.
- ComparisonLaureo vs HubspotSee how Laureo compares to Hubspot on features, pricing, and usability.
- ComparisonLaureo vs CloseSee how Laureo compares to Close on features, pricing, and usability.
- FeatureCRM FeaturesExplore Laureo's crm features in detail.
- BlogChoosing a CRM for a SaaS startupWhat to look for when your GTM motion outgrows a spreadsheet and eight disconnected tools.
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