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Everything you need to know about using Laureo

Help Center

Overview
Companies ListList SettingsSaved ViewsCreating a CompanyCompany Detail PageLogging ActivitiesCustom FieldsTags & LifecycleArchiving Companies
Help CenterCompaniesCreating a Company

Creating a Company

Create a new company with all available fields

How to Create a Company

Follow these steps to add a new company record to your CRM.

1

Open the create form

Navigate to the Companies page and click the New Company button in the top-right corner. You can also press N on your keyboard while on the companies list to open the form.
2

Enter the company name

Type the company name into the Company Name field. This is required for all company types. As you type, the system will check for potential duplicates in real time (see Duplicate Detection below).
3

Select the company type

Choose a type from the dropdown: Prospect, Lead, Customer, Partner, Vendor, Competitor, or Other. The type determines how the company appears in filters and reports. If you select Customer, the Account Number field becomes required.
4

Fill in additional details

Complete as many of the optional fields as you have available. The more data you provide, the richer your company profile will be. See the full field reference below for descriptions of every available field.
5

Add a primary contact (optional)

You can associate a primary contact during creation by filling in the Contact Name, Title, Email, and Phone fields. This will create a linked person record automatically.
6

Save the company

Click Saveto create the company. You will be redirected to the new company's detail page where you can add activities, upload files, and manage tags.
Choosing the right company type
Company type drives how records appear in reports and filters. Use Prospect for companies you have not yet engaged with, Lead for companies showing interest, and Customer for companies with active business relationships. You can convert a Prospect or Lead to a Customer later from the company detail page.

Field Reference

Complete list of fields available when creating a company.

Core Fields

FieldDescriptionTypeDefault
Company Name*The official name of the company.text—
Account NumberUnique account identifier. Required when Type is set to Customer.text—
Type*Classification of the company: Prospect, Lead, Customer, Partner, Vendor, Competitor, or Other.select—
StatusCurrent operational status: Active, Inactive, Churned, Dormant, or On Hold.selectActive
PriorityPriority level assigned to the company.select—
Active StatusWhether the company record is active or archived.selectActive
SourceHow the company was acquired or entered into the CRM (e.g., referral, website, trade show).text—
ValueMonetary value associated with the company relationship.currency—
Next Follow-upScheduled date for the next follow-up action.date—
Assign ToUser responsible for managing this company. Only visible to admins and managers.select—
NotesFree-text notes about the company.textarea—

Contact Information

FieldDescriptionType
Contact NameName of the primary contact at the company.text
Contact TitleJob title of the primary contact.text
Contact EmailEmail address of the primary contact.email
Contact PhonePhone number of the primary contact.phone
EmailGeneral company email address.email
PhoneGeneral company phone number.phone
WebsiteCompany website URL.url
LinkedIn URLLink to the company LinkedIn profile.url

Company Details

FieldDescriptionType
IndustryIndustry sector the company operates in.text
Company SizeNumber of employees or size classification.text
DescriptionBrief description of what the company does.textarea
Annual RevenueEstimated or reported annual revenue.currency
Year FoundedThe year the company was established.number
TimezonePrimary timezone of the company.select
Parent CompanyLink to a parent company record if this is a subsidiary.select

Address

FieldDescriptionType
Street Address 1Primary street address line.text
Street Address 2Secondary address line (suite, floor, etc.).text
CityCity name.text
StateState, province, or region.text
Postal CodeZIP or postal code.text
CountryCountry name.text

Duplicate Detection

The CRM automatically checks for potential duplicates as you create a company.

When you type in the Company Name, Email, or Account Number fields, the system performs real-time duplicate detection to help you avoid creating redundant records. Detection begins after you have typed at least 3 characters.

How Duplicates Are Detected

  • Company Name — Uses fuzzy matching (Levenshtein distance) to find similar names, catching typos and minor variations.
  • Account Number — Performs an exact match against existing account numbers.
  • Email — Performs an exact match against existing company email addresses.

If a potential duplicate is found, a warning banner appears below the field showing the matching company name and a link to view the existing record. You can choose to proceed with creating the new record or navigate to the existing one instead.

Minimum character requirement
Duplicate detection only activates after you have entered at least 3 characters. This avoids unnecessary lookups for very short inputs and ensures meaningful match results.

Related Articles

Companies List— View and manage all your companiesCompany Detail Page— Explore the full company recordCustom Fields on Companies— Add custom data fieldsImporting Your Data— Bulk import companies from CSV
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