Track buyer and seller leads, manage your listing pipeline, automate follow-ups, and close more deals from one platform.
These are the problems we hear from teams like yours every day. Laureo was built to solve them.
Leads from open houses, portals, and referrals scattered across notebooks and inboxes
Follow-up timing is critical but manual tracking means buyers slip through the cracks
No single view of active listings, pending offers, and closed deals
Commission tracking requires spreadsheets alongside the CRM
Referral partners (lenders, inspectors) are hard to track and credit properly
Real workflows for Real Estate, built into Laureo.
Capture leads from web forms and Typeform landing pages. Auto-tag by property type and route to the right agent.
Drag listings across stages from prospect to closed. Track asking price, offer amounts, and close dates on each deal.
Send automated email sequences to buyers with property updates, market insights, and open house invites.
Import sign-in sheet contacts and trigger an automated follow-up sequence within 24 hours.
Generate invoices from closed deals and track commission payments. See outstanding revenue at a glance.
Tag contacts as referral sources (lenders, inspectors, attorneys) and track which referrals convert.
Not every team needs every feature. Here is what matters most for your workflow.
Track every listing from prospect to closed on a visual Kanban board. Custom stages match your workflow: prospecting, listed, showing, offer received, under contract, closed.
Build email sequences for buyer nurture, seller market updates, and post-close check-ins. Personalize with merge fields for property type and price range.
Embed lead capture forms on your website or landing pages. New leads are auto-tagged and routed to the right agent with spam protection built in.
Tag contacts by buyer/seller, price range, neighborhood, and timeline. Dynamic groups update automatically as contact data changes.
Create invoices from closed deals to track commissions owed and received. See outstanding revenue across your entire book of business.
Every email, call, showing note, and document is logged to the contact record. Walk into any meeting with full context on the relationship.
From setup to results in 5 straightforward steps.
Upload your database of buyers, sellers, and referral partners. Tag by type, price range, and timeline so you can segment immediately.
Create stages that match your workflow: prospecting, listed, showing, offer received, under contract, closed. Drag listings across stages as they progress.
Build email sequences for buyer nurture and seller market updates. Campaigns run automatically so leads stay warm between showings.
Set rules for post-showing follow-ups, anniversary check-ins, and referral thank-yous. Laureo handles the timing so you focus on relationships.
When a deal closes, generate a commission invoice. Dashboards show closed volume, active listings, and pipeline value at a glance.
Autonomous agents run on a schedule, surface insights, and create tasks. You approve, they execute.
Outreach Agent - Highlighted for Real Estate
The Outreach Agent finds contacts with 14+ days of inactivity and suggests the right re-engagement approach based on deal context. Buyers get property updates, sellers get market check-ins.
Pipeline management and deal coaching
Daily at 8:00 AM
Follow-up scheduling and re-engagement
Daily at 7:00 AM
Data quality and deduplication
Weekly on Monday at 6:00 AM
Customer health monitoring
Daily at 8:00 AM
Daily inbox triage and reply queue
Mornings, before standup
Connect the tools you already use. No code required.
Gmail sync logs client emails. Calendar shows showings and open houses.
Outlook sync for brokerages on Microsoft. OneDrive for document storage.
Buyers and sellers book showings or consultations directly into your calendar.
Send purchase agreements and listing contracts for e-signature from deal records.
Capture buyer leads from property inquiry forms and auto-create contacts.
Connect MLS feeds, lead sources, and marketing platforms without code.
The problem
Copper only syncs with Gmail and Google Workspace. Agents on Outlook or mixed environments are left out.
The Laureo advantage
Laureo syncs with both Gmail and Outlook, includes email campaigns for drip marketing, and has built-in invoicing for commission tracking. Works with any email provider.
Your data is protected at every layer. No enterprise plan required.
All data encrypted at rest using AES-256.
Every connection secured with TLS 1.3.
Multi-tenant isolation at the database level.
Complete record of data access and changes.
Dive deeper into Laureo
Quick answers to the questions we hear most.
Compare Laureo to alternatives and explore features relevant to Real Estate.
14-day free trial. Cancel anytime.
14-day free trial. Cancel anytime.