From first inquiry to closed deal, in one place
Capture and nurture buyer and seller leads, reach them by call or text the instant they inquire, book showings that auto-create a Meet, Teams, or Zoom link, and collect the deposit by pay-by-link, all from one platform.
Sound familiar?
These are the problems we hear from teams like yours every day. Laureo was built to solve them.
Leads from open houses, portals, and referrals scattered across notebooks and inboxes
Follow-up timing is critical but manual tracking means buyers slip through the cracks
No single view of active listings, pending offers, and closed deals
Commission tracking requires spreadsheets alongside the CRM
Referral partners (lenders, inspectors) are hard to track and credit properly
What you can do with Laureo
Real workflows for Real Estate, built into Laureo.
Lead capture and nurture
Capture leads from web forms and Typeform landing pages. Auto-tag by property type and route to the right agent.
Buyer drip campaigns
Send automated email sequences to buyers with property updates, market insights, and open house invites.
Speed-to-lead calling and texting
Click to call or text a new inquiry the moment it lands, straight from the contact record, through the Phone and SMS add-on (coming soon).
Virtual showings and consults
Share a booking page that auto-creates a Google Meet, Microsoft Teams, or Zoom link for showings, buyer consults, and listing presentations.
Agreements and deposits on the deal
Keep listing, buyer-rep, and offer paperwork on the deal record, then collect the deposit by Stripe pay-by-link.
Referral network management
Tag contacts as referral sources (lenders, inspectors, attorneys) and track which referrals convert.
A pipeline that speaks Real Estate
Laureo adapts its labels to your world, so your team works in the words they already use.
Speaks your language
- Deal
- listing
- Contact
- buyer/seller
- Company
- brokerage
- Pipeline
- listing pipeline
- Invoice
- commission invoice
Built for the way you work
Not every team needs every feature. Here is what matters most for your workflow.
Listing pipeline boards
Track every listing from prospect to closed on a visual Kanban board. Custom stages match your workflow: prospecting, listed, showing, offer received, under contract, closed.
Automated drip campaigns
Build email sequences for buyer nurture, seller market updates, and post-close check-ins. Personalize with merge fields for property type and price range.
Lead capture forms
Embed lead capture forms on your website or landing pages. New leads are auto-tagged and routed to the right agent with spam protection built in.
Contact segmentation
Tag contacts by buyer/seller, price range, neighborhood, and timeline. Dynamic groups update automatically as contact data changes.
Commission tracking
Create invoices from closed deals to track commissions owed and received. See outstanding revenue across your entire book of business.
Activity timeline
Every email, call, showing note, and document is logged to the contact record. Walk into any meeting with full context on the relationship.
How it works
From setup to results in 5 straightforward steps.
Import your contacts
Upload your database of buyers, sellers, and referral partners. Tag by type, price range, and timeline so you can segment immediately.
Set up your listing pipeline
Create stages that match your workflow: prospecting, listed, showing, offer received, under contract, closed. Drag listings across stages as they progress.
Launch drip campaigns
Build email sequences for buyer nurture and seller market updates. Campaigns run automatically so leads stay warm between showings.
Automate follow-ups
Set rules for post-showing follow-ups, anniversary check-ins, and referral thank-yous. Laureo handles the timing so you focus on relationships.
Track closings and commissions
When a deal closes, generate a commission invoice. Dashboards show closed volume, active listings, and pipeline value at a glance.
AI agents that work for you
Five built-in agents run on their own cadence, surface insights, and create tasks. You approve, they execute.
Deal Follow-Up - Highlighted for Real Estate
Never let a lead go cold
The Deal Follow-Up agent finds contacts with 14+ days of inactivity and suggests the right re-engagement approach based on deal context. Buyers get property updates, sellers get market check-ins.
Integrations that matter for Real Estate
Connect the tools you already use. No code required.
Google Workspace
Gmail sync logs client emails. Calendar shows showings and open houses.
Microsoft 365
Outlook sync for brokerages on Microsoft. OneDrive for document storage.
21x
more likely to qualify a lead when you respond within 5 minutes versus 30
Lead Response Management Study (Prof. James Oldroyd), cited by Harvard Business Review
3 in 4
of buyers interview only one agent before choosing who to work with
National Association of Realtors, Profile of Home Buyers and Sellers
Real Estate vs Copper
The problem
Copper is built first for Google Workspace (it markets itself that way), and it leaves calling and payments to other tools. Agents end up bolting a dialer and a payment link onto the CRM.
The Laureo advantage
Laureo syncs with both Gmail and Outlook and carries the whole deal: click-to-call and text through Twilio, listing and buyer-rep paperwork on the deal record, and deposits collected by pay-by-link, all in the same place.
Your data, protected by default
Your data is encrypted in transit and at rest, walled off from every other customer, and never used to train AI models. On every plan.
Encrypted end to end
Your data is encrypted in transit and at rest, on every plan.
Your data stays yours
Every account is walled off from every other customer. No one else can see your records.
Never trains AI
Nothing you store in Laureo is ever used to train AI models.
A record of every change
See who accessed or changed a record, and when.
Dive deeper into Laureo
CRM for Real Estate FAQ
Quick answers to the questions we hear most.
Continue exploring
Compare Laureo to alternatives and explore features relevant to Real Estate.
- ComparisonLaureo vs CopperSee how Laureo compares to Copper on features, pricing, and usability.
- ComparisonLaureo vs PipedriveSee how Laureo compares to Pipedrive on features, pricing, and usability.
- FeatureCRM FeaturesExplore Laureo's crm features in detail.
- BlogHow a CRM works for real estate teamsA deeper look at running the lead-to-close lifecycle for agents and brokerages.
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