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  3. CRM for Manufacturing
AI-powered for Manufacturing

From RFQ to paid, for shops that sell direct

Run the shop pipeline from RFQ to reorder, turn a quote into a deposit pay-by-link, and sync to QuickBooks. Built for shops selling direct, not multi-line rep agencies.

AI Agent Spotlight
AI chases the aging RFQ so you stay at the bench
When a quote has gone nine days with no reply, the Sales Pipeline Agent drafts the follow-up and queues it for your approval, and on a repeat account it can nudge the reorder. You chase fewer quotes by hand and close more jobs.
Start your 14-day trialView pricing

Sound familiar?

These are the problems we hear from teams like yours every day. Laureo was built to solve them.

1

RFQs tracked in spreadsheets with no visibility into which quotes are outstanding and which went cold

2

Pricing lives in Excel, so every custom quote is rebuilt by hand and inconsistent

3

Quote follow-up depends on someone remembering, and slow follow-up loses jobs to the next shop

4

Quoting, deposits, and invoicing live in three places: a spreadsheet, email, and QuickBooks

5

Repeat buyers who should reorder go unprompted because nothing flags them

What you can do with Laureo

Real workflows for Manufacturing, built into Laureo.

Shop pipeline management

Track every job through shop stages: RFQ Received, Engineering Review, Quote Sent, Sample / Prototype, PO Won, Reorder.

crm

CPQ-style quoting

Build line-item quotes from a product catalog with SKUs and unit pricing, so a custom run is quoted consistently without a spreadsheet.

crm

Aging-RFQ follow-up

Workflows and the Sales Pipeline Agent flag a quote with no response past your threshold and draft the chase, so a hot RFQ does not go quiet.

automation

Quote to deposit pay-by-link

Turn a won quote into a deposit or installment invoice and collect by Stripe pay-by-link (card), then sync the order to QuickBooks.

crm

Reorder nudges for repeat accounts

Flag repeat buyers due for a reorder and trigger a check-in, turning a one-time job into recurring shop revenue.

crm·email

Supply agreements on the job

Keep the purchase or supply agreement on the job record alongside the quote, so the paperwork and the order live in one place.

crm·automation

A pipeline that speaks Manufacturing

Laureo adapts its labels to your world, so the board reads the way your team already talks.

jobbuyeraccount
Qualified
2 deals · $133,000
Solar Mount RFQ
GEGreen Energy Co$85,000
Proposal
2 deals · $133,000
5,000-unit Injection Mold
ATAcme Tooling$48,000
Drop to advance
Won
1 deal · $12,000
Repeat Bracket Order
MFMidwest Fab$12,000
Solar Mount RFQ
GEGreen Energy Co$85,000
AI suggests
Follow up with the buyer on Tuesday
Proposal
2 deals · $133,000
Drop to advance
Solar Mount RFQ
GEGreen Energy Co$85,000
Proposal
2 deals · $133,000
Drop to advance
Solar Mount RFQ
GEGreen Energy Co$85,000

Speaks your language

Deal
job
Contact
buyer
Company
account
Pipeline
shop pipeline
Invoice
order invoice

Built for the way you work

Not every team needs every feature. Here is what matters most for your workflow.

Shop pipeline boards

Track every job on a visual Kanban board with shop stages: RFQ Received, Engineering Review, Quote Sent, Sample / Prototype, PO Won, Reorder.

Product catalog and line items

Maintain a product catalog with SKUs, descriptions, and pricing. Build line-item quotes pulled from the catalog for consistent CPQ-style quoting.

Automated quote follow-up

Workflows send follow-up emails after quoting and flag quotes with no response. Timely follow-up improves your quote-to-job conversion rate.

Quote to deposit and QuickBooks

Convert a won quote into a deposit or installment invoice, collect by Stripe pay-by-link, and sync the order to QuickBooks for the books.

Order invoicing

Generate invoices from won jobs with line items from the quote. Track payment terms, outstanding balances, and overdue invoices.

Reorder and revenue reporting

Dashboards show revenue by product and time period and flag repeat accounts due for a reorder. Forecast workload from the weighted pipeline.

How it works

From setup to results in 5 straightforward steps.

1

Import your accounts and contacts

Upload customer and buyer data. Tag by product line and account tier, and flag repeat buyers. Import active quotes with values and stages.

2

Set up your RFQ pipeline

Create stages that match your quoting process. Add custom fields for lead time, material type, and quantity requirements.

3

Build your product catalog

Enter products with SKUs, descriptions, and pricing. Use the catalog to build accurate quotes directly from pipeline records.

4

Automate quote follow-ups

Build workflows that send follow-up emails after quoting and flag stale quotes. Consistent follow-up converts more quotes to orders.

5

Track orders and revenue

When quotes convert to POs, generate invoices and track delivery. Dashboards show revenue by territory, product, and time period.

AI agents that work for you

Six built-in scheduled agents run on their own cadence, surface insights, and create tasks. You approve, they execute.

Sales Pipeline Agent - Highlighted for Manufacturing

AI chases the aging RFQ so you stay at the bench

When a quote has gone nine days with no reply, the Sales Pipeline Agent drafts the follow-up and queues it for your approval, and on a repeat account it can nudge the reorder. You chase fewer quotes by hand and close more jobs.

Sales Pipeline Agent · Pipeline review and deal coaching
Every morning
Outreach Agent · Follow-up and re-engagement
Every morning
Data Steward · Data quality and deduplication
Weekly, on Mondays
AR & Quote Chaser · Overdue invoices and expiring quotes
Every weekday
Customer Success Agent · Renewals and churn watch
Every morning
Inbox Reviewer · Two-option reply drafting on inbound email
When email arrives

Integrations that matter for Manufacturing

Connect the tools you already use. No code required.

Google Workspace

Gmail sync logs customer and distributor emails. Calendar shows meetings and trade show dates.

Microsoft 365

Outlook sync and OneDrive for document sharing with buyers.

Stripe

Accept online payments for orders and deposits.

84%

of manufacturers still manage pricing in spreadsheets

Tacton, CPQ and manufacturing pricing research

Manufacturing vs Zoho CRM

The problem

Zoho CRM leaves email campaigns, advanced automation, and invoicing to paid add-ons (Zoho sells these as separate modules and editions). A small shop ends up assembling and maintaining several modules.

The Laureo advantage

Laureo includes the shop pipeline, email, automation, quotes, and invoicing in every plan. No module shopping, and the quote-to-deposit flow is built in.

Your data, protected by default

Your data is encrypted in transit and at rest, walled off from every other customer, and never used to train AI models. On every plan.

Encrypted end to end

Your data is encrypted in transit and at rest, on every plan.

Your data stays yours

Every account is walled off from every other customer. No one else can see your records.

Never trains AI

Nothing you store in Laureo is ever used to train AI models.

A record of every change

See who accessed or changed a record, and when.

Dive deeper into Laureo

CRM FeaturesEmailAutomationAnalyticsSupportCompare CRMs

CRM for Manufacturing FAQ

Quick answers to the questions we hear most.

Yes. Create a pipeline for quoting (RFQ through PO) and a separate pipeline for order fulfillment (production through shipping). Each has independent stages and reporting.
Yes. Maintain a catalog of products with SKUs, descriptions, unit pricing, and categories. Use catalog items to build line-item quotes and invoices.
No, and this is the honest boundary: Laureo is built for shops that sell direct. It does not do multi-line channel commission tracking, and it is not an ERP or MRP, so it does not quote against live inventory or lead times. If you sell your own work direct to buyers, it fits; if you are a rep agency or ERP-anchored shop, it does not.
Set up workflows triggered by quote submission. Laureo sends follow-up emails at intervals you configure and creates tasks when quotes go unanswered, and the Sales Pipeline Agent can draft the chase for an aging RFQ.
Laureo syncs orders and invoices to QuickBooks natively, and connects to ERP, inventory, and shipping platforms via Zapier and Make. It is the front office that sits in front of those systems, not a replacement for them.
Yes. Set win probability per pipeline stage. The weighted pipeline report shows expected revenue from outstanding quotes and pending POs.

Continue exploring

Compare Laureo to alternatives and explore features relevant to Manufacturing.

  • ComparisonLaureo vs Zoho crm·See how Laureo compares to Zoho crm on features, pricing, and usability.
  • ComparisonLaureo vs Salesforce·See how Laureo compares to Salesforce on features, pricing, and usability.
  • FeatureCRM Features·Explore Laureo's crm features in detail.

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