Follow-up Sequences

Multi-step outreach that stops the moment they reply.

Enroll contacts on a trigger, run a sequence of emails with delays and conditions, and the second someone replies, it stops for them. No scheduled send ever lands on top of a live conversation.

The outreach a team buys a standalone sequencer for, built into the CRM where the contact, the reply, and the deal already live.

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Steps

A sequence is a series of steps

Lay the touches out once, enroll a contact, and the sequence runs the same path on its own. The whole lifecycle is four beats.

  1. 1
    Enroll
    By hand or on a trigger
  2. 2
    Run the steps
    Emails, delays, conditions
  3. 3
    Reply detected
    Laureo reads the response
  4. 4
    Auto-stop
    No further steps send

A step is an email, a delay before the next step, or a condition that branches on what the contact did. You set the days between touches.

  • Email stepsThe message, the timing, and the follow-up live in one place.
  • Delays between stepsFollow-ups land days apart instead of stacking in one hour.
  • Conditions that branchSend the next touch only to the people who did not open, click, or reply.
  • Built once, reusedEvery enrolled contact follows the same path on their own clock.
Enrollment

Enroll by hand or on a trigger

Drop a contact in yourself, or set a trigger so people join the moment a condition is met. Either way they start at step one.

  • Manual enrollmentAdd a contact to a sequence straight from their record.
  • Enrollment triggersContacts join on their own when a condition is met, no queuing by hand.
  • Each on their own timelineThe delays you set apply per person, not per batch.
Reply stop

A reply stops the sequence, on its own

A spreadsheet of reminders fires the next email on top of a live reply. Laureo detects the response and stops the sequence for that contact on its own, so the next queued send never goes out.

  • Detected automaticallyNo one has to remember to pull a contact out by hand.
  • No collision with a live replyThe next step never lands on top of a real conversation.
  • Stops on unsubscribe and bounce tooAn unsubscribe or a hard bounce halts the remaining steps on its own, even ones already scheduled.
  • Replies sorted by intentOn Business and up, AI flags who is interested, who said not now, and who is out of office, so your team picks up the right ones first.
  • Handed back to a personThe contact leaves the sequence and your team takes it from there.
Analytics

Sends, opens, clicks, and replies, per step

Every step reports its own sends, opens, clicks, and replies, so you can tell the message that earns the reply from the one that gets skipped and rewrite the weak step instead of guessing.

  • Per-step numbersRead the sequence one touch at a time, not as a single blur.
  • Reply and click lead, not opensEvery rate is measured against sends, and reply and click come first because machine prefetch inflates raw open counts. The numbers you optimize on are the honest ones.
  • Find the weak stepCompare the steps to see which message to rewrite.
  • On the same recordThe reply you read is the reply the pipeline sees.
Automation

Sequences wired into your workflows

Because a sequence runs on the same record as the rest of the CRM, the workflow builder can move contacts in and out of it as one step in a larger flow.

  • Enroll from a workflowAn upstream step can drop a contact into a sequence on its own.
  • React to engagementOpens, clicks, and replies are events your automations can read.
  • One record, not two toolsOutreach and the CRM share the same contact and deal, nothing to copy.

This is the multi-step outreach a team reaches for a standalone tool like Apollo or Salesloft to run, kept on the record where your contacts and deals already live. The full depth of sequence building is on Business and Ultra.

Business+Full Follow-up Sequences are on Business and up.

Business from $166.66/mo billed annually. Pro from $83.33/mo billed annually ($99.99 month-to-month). Every plan starts with a 14-day trial for $2.99, credited to your first month.

Security

Sequence contacts, sends, and reply data are isolated to your workspace, and the AI never trains on or keeps your data.

See how we keep your data safe

Related Resources

Frequently Asked Questions

Run outreach that knows when to stop

Multi-step sequences with delays and conditions, reply-detection auto-stop, and per-step reporting. Full Follow-up Sequences on Business and Ultra.

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14-day trial for $2.99, credited to your first month. Cancel any plan at any time before the end of your billing cycle, no contract fees, no 30-day notice, no penalties.