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Pipeline Setup

Confirm or customize your sales pipeline from Step 3 of setup. The stages you pick become your default opportunity pipeline.

What Step 3 does

Based on the industry and team size you picked in Step 1, Laureo proposes a starter pipeline tailored to how teams in your segment typically sell, and shows it to you before anything is saved. Approve it as it stands, or open the editor to rename, reorder, add, or delete stages and tune probabilities first, then approve. Inside the editor, Use defaults falls back to the Laureo standard. Stages must number between 2 and 20, names must be unique, and probabilities run from 0 to 100.

Whatever you confirm here becomes your default opportunity pipeline. Every new deal you create lands in the first stage of this pipeline unless you specify otherwise.

Saving your pipeline keeps your existing deals on the board: Laureo maps them onto the stages you confirm, so the Deal Board stays populated. If you don't have permission to edit pipelines, you'll see the pipeline your team already set up as read-only and can simply continue.

The Laureo default pipeline

StageProbabilityWhat it means
Lead10%Brand-new contact or inbound interest. Not yet qualified.
Qualified25%Real budget, real authority, real need, real timeline.
Proposal50%Proposal or quote sent and being reviewed.
Negotiation75%Pricing or scope under active discussion. Close is in sight.
Closed Won100%Contract signed. Revenue booked.
Closed Lost0%Decision against; opportunity is over.

Why stages have probabilities

Each stage carries a probability percentage, the chance a deal in that stage will actually close. Probabilities power your weighted pipeline on the dashboard: a $50,000 deal at 50% counts as $25,000 toward your forecast.

Use the inline editor to tune probabilities to your team's actual close rates. Pipedrive-style teams often go 10% / 25% / 50% / 80% / 100% / 0%; HubSpot-style teams sometimes use 20% / 40% / 60% / 80% / 100% / 0%. Pick what reflects your reality.

When to use "Use defaults" vs. customize

Use defaults if you're new to CRM, have a short sales cycle, or want to start tracking deals immediately. You can always rename stages later from Admin → Pipelines.

Customize if your team already has a defined sales process with specific stage names (e.g., "Discovery," "Demo Scheduled," "POC," "Legal Review"), or if your close rates differ materially from the defaults. The editor supports adding, removing, renaming, and reordering stages.

Multi-pipeline support
Laureo currently supports one opportunity pipeline per organization as the default. If you have multiple sales motions (e.g., new-business vs. expansion), use the deal-source or deal-type fields to segment within the same pipeline. Projects, which track delivery work after a deal closes, use a fixed set of six stages (Planning, In Progress, Review, On Hold, Completed, and Cancelled) rather than a configurable pipeline, so nothing you set here affects how projects move through delivery.

Editing the pipeline later

Everything you set in Step 3 is editable later from Admin → Pipelines. Add stages, rename them, reorder them, change probabilities, or archive stages you no longer use. When you rename or reorder stages from here later on, deals stay in their assigned stage rather than moving automatically.