Log calls, emails, meetings, and other activities on company records
Activities are the building blocks of your company interaction history.
Every interaction with a company should be recorded as an activity. Activities create a chronological timeline on the company detail page, giving your entire team visibility into the relationship history. Logged activities also update the Last Activity columns on the companies list, helping you identify companies that need attention.
The CRM supports several built-in activity types to categorize interactions.
Step-by-step guide to recording a new activity on a company.
Fields available when logging an activity on a company.
| Field | Description |
|---|---|
| Type* | The category of the activity: Call, Email, Meeting, Note, Task, or Follow-up. |
| Subject* | A brief title summarizing the activity (e.g., "Discovery call with CEO"). |
| Description | Detailed notes about what occurred during the activity, key takeaways, or action items. |
| Date* | The date and time the activity occurred or is scheduled for. |
| Duration | How long the activity lasted, in minutes. Particularly useful for calls and meetings. |
| Associated Contact | The person at the company involved in this activity. Select from contacts linked to the company. |
| Sync to Calendar | Push this activity to your connected Google or Outlook calendar. Auto-enabled for future Meetings and Calls when a calendar is connected. Only visible when a calendar integration is active. |
How activities appear on the company detail page.
Activities are displayed in a chronological timeline on the company detail page, with the most recent activities at the top. Each entry in the timeline shows:
Click on any activity in the timeline to expand it and view the full description. System activities are displayed with a distinct style to differentiate them from user-created entries.
You can filter the activity timeline by type to focus on specific interactions. For example, filter to show only Calls to review phone conversation history, or filter to Meetings to prepare for an upcoming review. The activity count for each type is shown in the filter options.
Modify or remove activities from the company timeline.
To edit an existing activity, click on it in the timeline to expand the details, then click the edit icon. Update any fields as needed and click Save. The activity timestamp reflects the original date, not the date of the edit.
To delete an activity, expand it in the timeline and click the delete icon. You will be asked to confirm the deletion. Deleted activities cannot be recovered. System-generated activities cannot be deleted.
Understanding the two activity tracking modes on the companies list.
The companies list has two activity-related columns: Last Activity (Sales) and the optional Last Activity (All). Sales activities include Calls, Emails, and Meetings since these represent direct sales interactions. The All column also counts Notes, Tasks, Follow-ups, and System activities. Use the Sales column to identify companies that have not received recent sales attention, and the All column for a complete view of engagement.