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  3. CRM for Professional Services
AI-powered for Professional Services

The CRM built for how you win the work

Win the work through a long consulting-style pursuit, send the SOW or engagement letter, collect the deposit by Stripe pay-by-link, and keep the relationship warm with AI follow-ups, click-to-call, and booking pages. All on one record.

AI Agent Spotlight
AI moves the pursuit while you do the thinking
When a pursuit goes quiet, the Outreach Agent drafts the right next touch from the full account history and queues it for your approval. Because the proposal, the SOW, the emails, and the deposit invoice all live on one record, its drafts actually know where the relationship stands.
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Sound familiar?

These are the problems we hear from teams like yours every day. Laureo was built to solve them.

1

A sales CRM models a quick transactional funnel, not a relationship-driven pursuit that takes months

2

The proposal, the SOW, the deposit link, and the email thread all live in different tools

3

No system reminds you to re-engage a past client for the next retainer, so it depends on memory

4

Collecting a retainer deposit means a separate payment tool disconnected from the proposal

5

Generic CRMs talk in deals and leads, not pursuits, SOWs, and retainers

What you can do with Laureo

Real workflows for Professional Services, built into Laureo.

Win the work

Run a months-long pursuit on a board with consulting stages, Discovery through Onboarding, not a transactional Prospecting-Demo-Close funnel. The AI scores the pursuit and surfaces what to do next.

crm·automation

Paper it with a SOW

Build the proposal, statement of work, or engagement letter right on the pursuit record, so the scope and the relationship history live in one place.

crm

Get the deposit

Turn the accepted proposal into a quote, then collect the retainer deposit, or an installment plan, by Stripe pay-by-link. Funds land in your own account, and the order syncs to QuickBooks.

crm

Run the delivery

When the pursuit is won, Laureo opens a delivery project with the budget, company, and files carried over. Run the work on a board with stages, milestones, and dependencies, and on Business and Ultra track the budget against logged hours, turn billable time into invoice lines, and share a branded status page so the client sees progress without a login.

crm·analytics

Book discovery and review calls

Share a branded booking page that auto-creates a Google Meet, Microsoft Teams, or Zoom link for discovery calls, scoping sessions, and quarterly reviews.

crm

Keep the relationship warm

Click-to-call and text a client straight from the record through the Phone and SMS add-on (coming soon), and let AI draft check-ins grounded in the full account history so a dormant client never goes cold.

crm·automation

Account summaries on connected data

Because emails, meetings, the SOW, and the deposit invoice all live on one account, the AI can summarize where any relationship stands before your next call.

crm·analytics

A pipeline that speaks Professional Services

Laureo adapts its labels to your world, so the board reads the way your team already talks.

pursuitclientaccount
Qualified
2 deals · $205,000
Operating Model Review
NGNorthwind Group$120,000
Proposal
2 deals · $205,000
Growth Strategy
ARAtlas Retail$85,000
Drop to advance
Won
1 deal · $48,000
Retainer
CICedar Industrial$48,000
Operating Model Review
NGNorthwind Group$120,000
AI suggests
Follow up with the buyer on Tuesday
Proposal
2 deals · $205,000
Drop to advance
Operating Model Review
NGNorthwind Group$120,000
Proposal
2 deals · $205,000
Drop to advance
Operating Model Review
NGNorthwind Group$120,000

Speaks your language

Deal
pursuit
Contact
client
Company
account
Pipeline
pursuit pipeline
Invoice
retainer invoice

Built for the way you work

Not every team needs every feature. Here is what matters most for your workflow.

Pursuit pipeline

Track every pursuit on a board with stages built for consulting, not transactional sales: Discovery, Scoping, Proposal Sent, Negotiation, Onboarding. Custom fields capture engagement type, fee structure, and decision date.

SOWs and engagement letters on the record

Build statements of work, engagement letters, and proposals right on the pursuit record, so the scope and the relationship history stay in one place instead of scattered across tools.

Retainer deposits and installments

Convert an accepted proposal into a quote, then collect the retainer deposit or an installment plan by Stripe pay-by-link. Funds land in your own account and the order syncs to QuickBooks.

Booking with auto video links

Share a branded booking page that auto-creates a Google Meet, Microsoft Teams, or Zoom link for discovery calls, scoping sessions, and reviews. No separate scheduler.

Click-to-call, text, and AI follow-ups

Call or text a client from the record through the Phone and SMS add-on (coming soon), and let the AI draft re-engagement based on the full relationship history. Dormant accounts surface before they go cold.

Connected account intelligence

Every email, meeting, SOW, and invoice lives on one account, so the AI can summarize the relationship and draft the next touch from context, not guesswork.

How it works

From setup to results in 5 straightforward steps.

1

Bring your relationships in

Import clients, prospects, and referral sources. Tag by engagement type, sector, and relationship status so the whole network is searchable from day one.

2

Run the pursuit

Move each opportunity through your consulting stages, Discovery to Onboarding. The AI scores the pursuit and flags the next action so nothing stalls in scoping.

3

Send the SOW

Build the proposal and send the SOW or engagement letter from the pursuit record. Track when the client opens it and where the scope stands.

4

Collect the deposit

Convert the accepted scope into a quote and collect the retainer deposit, or set an installment plan, by Stripe pay-by-link. Sync the order to QuickBooks.

5

Keep the relationship

Book reviews with auto video links, let AI draft quarterly check-ins, and re-engage dormant clients for the next retainer, all from one account record.

AI agents that work for you

Six built-in scheduled agents run on their own cadence, surface insights, and create tasks. You approve, they execute.

Outreach Agent - Highlighted for Professional Services

AI moves the pursuit while you do the thinking

When a pursuit goes quiet, the Outreach Agent drafts the right next touch from the full account history and queues it for your approval. Because the proposal, the SOW, the emails, and the deposit invoice all live on one record, its drafts actually know where the relationship stands.

Sales Pipeline Agent · Pipeline review and deal coaching
Every morning
Outreach Agent · Follow-up and re-engagement
Every morning
Data Steward · Data quality and deduplication
Weekly, on Mondays
AR & Quote Chaser · Overdue invoices and expiring quotes
Every weekday
Customer Success Agent · Renewals and churn watch
Every morning
Inbox Reviewer · Two-option reply drafting on inbound email
When email arrives

Integrations that matter for Professional Services

Connect the tools you already use. No code required.

Google Workspace

Gmail sync logs client email. Calendar shows discovery calls and reviews.

Microsoft 365

Outlook sync and OneDrive for firms on the Microsoft stack.

Stripe

Collect retainer deposits and installment plans by pay-by-link, into your own account.

No leader

professional-services firms have no dominant vertical CRM, so most bend a generic sales CRM or a freelancer tool to fit the pursuit

Consulting Success, CRMs for Consultants buyer guide (2025)

Professional Services vs a generic sales CRM bent to fit

The problem

There is no CRM built for the way a consulting firm wins work. So firms force a transactional sales CRM, or a solo-freelancer tool, onto a months-long relationship-driven pursuit, and bolt on a separate proposal tool and a separate payment link. The pursuit history ends up split across all of them.

The Laureo advantage

Laureo models the pursuit natively: custom stages from discovery to onboarding, SOWs and engagement letters built right on the record, retainer deposits collected by Stripe pay-by-link, and an AI co-pilot that reads the whole connected record. The honest boundary stays explicit: Laureo wins the work and runs the post-sale delivery board, while detailed timesheets, resource and utilization planning, and project accounting stay in your delivery tools.

Your data, protected by default

Your data is encrypted in transit and at rest, walled off from every other customer, and never used to train AI models. On every plan.

Encrypted end to end

Your data is encrypted in transit and at rest, on every plan.

Your data stays yours

Every account is walled off from every other customer. No one else can see your records.

Never trains AI

Nothing you store in Laureo is ever used to train AI models.

A record of every change

See who accessed or changed a record, and when.

Dive deeper into Laureo

CRM FeaturesEmailAutomationAnalyticsSupportCompare CRMs

CRM for Professional Services FAQ

Quick answers to the questions we hear most.

Yes, and that is the point. Professional-services firms have no dominant vertical CRM, so most bend a generic sales CRM or a solo-freelancer tool to fit. Laureo models the pursuit natively: consulting stages from Discovery to Onboarding, SOWs and engagement letters on the record, retainer deposits, and an AI co-pilot that reads the whole account. It works for boutique management and strategy firms and for solo and fractional consultants alike.
Not for the heavy end, and that is the honest boundary. Laureo wins the work and runs the post-sale delivery: project boards with stages, tasks from templates, milestones and dependencies, health, and status updates, with a budget tracked against hours, billable time that turns into invoices, and a branded status page to share with the client on Business and Ultra. What stays in a dedicated delivery tool is detailed timesheets, resource and utilization planning, and project accounting. Those integrate, so a won pursuit flows straight into delivery.
Yes. Convert an accepted proposal into a quote, then collect the deposit, or an installment plan, by Stripe pay-by-link with card and Apple Pay. Funds land in your own Stripe account and the order syncs to QuickBooks.
The same engine fits adjacent professional-services work. Coaches run packages and discovery calls (see the coaching page), marketing and creative agencies run retainer-and-renewal pursuits, and HR-advisory and org-design consultancies sell projects, not placements. Design studios and event planners fit the proposal-to-deposit flow as well, though some live in Dubsado or HoneyBook by habit. One distinction worth drawing: advisory HR consulting is a fit, but staffing and placement firms need an ATS like Bullhorn, which Laureo is not.
Solo-freelancer tools handle proposals and invoices but treat every client as a quick transaction and have no real pipeline for a months-long pursuit or an action-taking AI co-pilot. Laureo carries the long pursuit, the SOW, the deposit, the calling, and the AI drafting on one record, and scales from a solo consultant to a boutique firm without switching tools.

Continue exploring

Compare Laureo to alternatives and explore features relevant to Professional Services.

  • ComparisonLaureo vs Hubspot·See how Laureo compares to Hubspot on features, pricing, and usability.
  • ComparisonLaureo vs Pipedrive·See how Laureo compares to Pipedrive on features, pricing, and usability.
  • ComparisonLaureo vs Copper·See how Laureo compares to Copper on features, pricing, and usability.

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