Cold Outreach

Cold email software that protects your sending reputation.

On Ultra, run cold sequences from dedicated sending mailboxes with SPF, DKIM, and DMARC checks, managed ramp, per-mailbox pacing, and enforced caps, and test up to eight variants of any step. Replies come back to the inbox you already use, sorted by intent, with the lead and the deal in the same CRM.

The cold-outbound stack a team buys standalone email outreach software for, built into the CRM where the lead, the reply, and the deal already live.

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Which software is best for cold emailing?

The best cold email software protects the sending reputation of your domain and puts every reply where the sales team already works: dedicated sending mailboxes, a managed ramp, per-mailbox caps and a CRM that holds the lead and the deal. Laureo builds that into the CRM on Ultra, with replies landing in your existing inbox under a Cold filter instead of a separate tool.

On Ultra, each user gets up to 5 dedicated cold sending mailboxes and 7,500 cold emails a month, with step tests of up to eight variants and an unsubscribe list enforced on every send.

Is cold emailing illegal in the US?

No. Cold commercial email is legal in the US under the CAN-SPAM Act when it follows the rules the FTC sets out: honest headers and subject lines, a clear note that the message is an ad, a valid postal address, a working opt-out, and opt-outs honored within 10 business days.

This summary follows the FTC guide "CAN-SPAM Act: A Compliance Guide for Business" and is not legal advice. Other countries set their own rules, and whether your outreach is lawful in a given region still depends on your own basis for contacting each recipient.

How do I comply with the CAN-SPAM Act?

Follow the seven requirements in the FTC guide: no false or misleading header information, no deceptive subject lines, identify the message as an ad, include your valid postal address, tell recipients how to opt out, honor opt-outs within 10 business days, and monitor what anyone sending on your behalf does. In Laureo, cold sends carry a one-click unsubscribe and your postal address in the footer by default, and every unsubscribe joins a workspace-wide suppression list enforced on every send.

Buying an email list does not lift any of these duties. Laureo asks you to attest to your list source at import, and whether your outreach is lawful in a given region still depends on your own basis for contacting each recipient.

Prospecting

Sales prospecting tools that start from your own list

Prospecting in Laureo runs from the list you bring to the meeting you book, and every step runs in the same CRM as your pipeline. Here is the path a cold lead takes on Ultra.

  • Import the list you ownUpload a CSV, Excel or JSON file and map its columns. One address is one lead across every list it sits in, anyone on your suppression list is removed on import, and you attest to where the list came from.
  • Leads join the CRM as they arriveEach imported lead can be added as a CRM person with their company, with marketing consent left pending, because a cold list is not consent.
  • Write the sequence onceEmail steps with waits, personalization fields from your file, and up to eight variants on any step to test.
  • Send from dedicated mailboxesUp to 5 sending mailboxes per user, each on a managed ramp with enforced caps, so your everyday inbox stays out of it.
  • Work the replies, then the dealReplies land under a Cold filter in your inbox, sorted by intent. Promote a good one into a CRM contact, and the promotion opens a deal too when you turn that on in outreach settings. A meeting booked from a step stays tied to the sequence that sourced it.
UltraCold Outreach, from import to booked meeting.

Laureo does not sell a contact database: you bring the list, and contact enrichment is coming soon.

Mailboxes

Dedicated sending mailboxes, owned by you

Cold outbound sends from mailboxes you connect just for it, kept separate from your seat inbox, and Laureo warns you when a mailbox sits on your main company domain. Each mailbox is yours. A teammate connects and manages their own.

  • Up to 5 per userConnect dedicated Google Workspace or Microsoft 365 mailboxes for cold sending. Free and unknown providers are rejected and never stored.
  • Rotated across the poolLaureo spreads sends across your mailboxes so no single one runs hot, and keeps each inside its own enforced caps.
  • Separate from your seat inboxYour everyday mailbox keeps its own reputation. Cold sending lives on the dedicated mailboxes you chose for it.
  • Connected by a Power seatConnecting a sending mailbox is a Power seat capability. Collaborator seats do not connect mailboxes, but they keep reading and replying to cold replies in their own inbox.
  • Health you can seeEach mailbox shows where it is in its ramp and what sets its daily cap. It pauses on its own if it starts to bounce or a mailbox provider blocks its mail, and its card names the cause, so a problem surfaces before it spreads.
Deliverability

Cold email deliverability, built on managed ramp and pacing

Reputation is protected by infrastructure that stays enforced: every mailbox starts slow, climbs gradually on a managed ramp, and sends on a paced, jittered schedule it cannot exceed. Each new campaign ramps too: by default it starts every mailbox at a few emails on its first sending day and adds a few more each sending day, up to a ceiling you can change. This is managed ramp and enforced caps instead of artificial inbox activity, so your domain is protected by how carefully it sends, not by faked traffic.

  1. 1
    Managed ramp
    Mailboxes and campaigns climb gradually
  2. 2
    Per-mailbox pacing
    9 to 15 minutes apart, at random
  3. 3
    Enforced caps
    Daily and monthly, no over-send
  4. 4
    Auto-pause
    On bounces or a provider block
  • Send windows and timezonesTouches land inside the hours you set, in the recipient timezone where we know it, so nothing arrives at 3 a.m.
  • Open and click tracking, on your own domainOpens and clicks are off by default and run on a tracking domain you own and have verified, so tracked links and the unsubscribe header sit on a domain your recipients recognize rather than on ours. Setting a tracking domain up is not switched on yet, so tracking stays off until it is. Replies stay the number to trust either way.
Replies

Replies come back to the inbox you already use

There is no separate unibox to learn. Cold replies land in your existing email inbox under a new Cold filter, threaded next to the sequence they answered, so triage happens where you already work.

  • In your existing inboxA Cold filter surfaces cold replies in the same inbox as the rest of your email, no second tool to check.
  • Sorted by intentEach reply is flagged as interested, not now, out of office, or an unsubscribe request, so the hot ones rise first.
  • Promote into the CRMTurn a good cold reply into a real contact from the reading pane, without copying anything by hand. A deal opens with it when you turn that on in outreach settings.
  • Reply in threadAnswer from the dedicated cold mailbox in the same thread. A reply is never counted against the cold cap.
  • Meetings tie back to the sequencePut your scheduler link in a step and a meeting booked through it attributes to the sequence that sourced it, with the resulting pipeline shown per sequence, natively in the CRM.
Compliance

The compliant path is the default one

Every cold send ships with compliant defaults, so the anti-spam mechanics are handled for you. Whether your outreach is lawful in a given region still depends on your own basis for contacting each recipient.

For the US rules, read the FTC's CAN-SPAM Act compliance guide for business.

  • One-click unsubscribeA one-click unsubscribe and a visible footer ride every cold send by default, configurable per campaign, including turning it off, in which case offering a lawful opt-out becomes your responsibility.
  • Postal address in the footerYour business postal address ships in the footer by default. If a campaign keeps it on and no address is on file, that campaign waits until you add one.
  • Suppression that spans warm and coldAn unsubscribe on a cold sequence or a warm campaign is honored across your whole workspace. Suppression is enforced on every send: each one checks the same list and fails closed if it cannot read it.
  • Per-country rules and list attestationRules flag riskier regions, and you attest to where your list came from at import time.
Testing

Test up to eight variants of any step

Not sure which subject line or opening lands? Give any step in a sequence up to eight variants and let real replies decide. Every step is tested on its own, so each one gets an honest answer.

  • Up to eight variants on any stepWrite several subject lines or several bodies for a step and Laureo splits your leads evenly between them.
  • Reply rate per variantThe builder ranks each variant on replies, the metric that matters for cold email. Opens carry a caveat because machine prefetch inflates them, so the decision rides on real answers, not vanity counts.
  • Promote the winnerPromote the stronger variant in a click once each one has enough sends, or turn on auto-optimize and let Laureo pick. Losing variants are paused, never deleted, so their results stay in the report.
Reply handling

Let each reply steer the sequence

A reply is not one thing. Someone asking for a meeting, someone away until next week, and someone asking to be left alone all deserve a different next move. Tell each sequence what a reply category should do and Laureo does it the moment the reply lands.

  • Out of office waits, then continuesAn automatic away reply is not a real answer, so the sequence pauses for the days you choose and picks up where it left off, with no lost lead and no wasted touch into an empty inbox.
  • Interested replies get flaggedA hot reply stops the automation and raises it for you to answer yourself, so a real conversation is never buried under another scheduled send.
  • Not interested and unsubscribe always stopAnyone who asks to be left alone is dropped from the sequence, and an unsubscribe request either applies automatically or waits for your confirmation, depending on your reply-handling setting.
AI reply drafting

Draft the reply, you send it

When a cold reply comes back interested, the slow part is writing the first version. Laureo drafts a short, on-brand reply grounded in the thread, either as the reply arrives or with one click, and drops it straight into your reply box to review, edit, and send yourself. It is a first draft, never an autoresponder.

  • Ready when the reply landsWhen a prospect is interested, wants to meet, asks a question or pushes back, a draft can be waiting before you open the reply. Each campaign's Draft replies with AI setting decides, and each person chooses in their own email settings.
  • One click on an interested replyFrom the cold reply in your inbox, ask for a draft. Laureo reads what the prospect said and what you sent, and writes a concise reply that moves toward a next step.
  • You review, edit, and sendThe draft lands in the reply editor, fully editable. Nothing goes out until you send it yourself, from the same cold mailbox and the same reply path you already use.
  • Grounded and privateThe draft answers the real conversation and does not invent pricing or promises, and every drafting request goes only to AI providers that keep none of it, so your reply data is never kept or used to train a model.
What it replaces

What email outreach tools cost beside a CRM

Most cold outreach tools are a sending layer that sits next to a CRM, so the team pays for both and keeps the two in sync. Laureo puts the sending mailboxes, the sequences and the replies in the CRM itself.

What each tool lists, as of October 28, 2026:

  • InstantlyOutreach plans cap the contacts you upload, 1,000 on Growth and 25,000 on Hypergrowth, and going past a plan means moving up a tier. The lead database and the AI features sit in a second subscription, sold apart from Outreach.
  • SmartleadThe Base plan stores 2,000 contacts and does not include CRM access. Unlimited contact storage starts on Unlimited Smart, at $174 a month.
  • lemlistIt calls itself a sales engagement platform and lists CRM integrations with HubSpot, Salesforce and Pipedrive. Multichannel Expert is priced per user, at $109 a user a month.
  • ApolloBasic is $49 per seat a month billed annually, or $65 month to month, and the Organization plan needs at least 3 seats on annual billing.
  • LaureoCold Outreach on Ultra, with up to 5 dedicated mailboxes and 7,500 cold emails a month per user, in the same CRM as your deals, with unlimited contacts on all plans. Ultra from $249.99/mo billed annually ($299.99 month-to-month).

Read Laureo vs Apollo for one of these tools side by side, or check every plan limit on the pricing page. Writing follow-ups to people who already know you? Those run as follow-up sequences on Business and Ultra, and the meeting link in a cold step comes from your booking pages.

Plan

A cold email platform on Ultra

Cold Outreach is part of Ultra, alongside the rest of the platform, so the cold email tool and the CRM are one product. You author cold sequences, manage leads and mailboxes, and read reply-first analytics, all on the same records as your pipeline.

UltraCold Outreach is available on Ultra.

Ultra from $249.99/mo billed annually ($299.99 month-to-month). Every plan starts with a 14-day trial for $2.99, credited to your first month.

Security

Your cold mailboxes, leads, and reply data are isolated to your workspace, and the AI never trains on or keeps your data.

See how we keep your data safe

Related Resources

Frequently Asked Questions

Run cold email that respects your reputation

Dedicated mailboxes, managed ramp, enforced caps, and replies in the inbox you already use. Cold Outreach is an Ultra module.

Start your 14-day trial

Every plan starts with a 14-day trial for $2.99, credited to your first month. Cancel any plan at any time before the end of your billing cycle, no contract fees, no 30-day notice, no penalties.