Apollo pricing: what each seat, credit and add-on costs
Apollo costs $0 on Free, $49 a seat a month on Basic and $79 on Professional billed annually ($65 and $99 billed monthly), and Organization is $119 a seat, annual only, with a 3-seat minimum. Every plan grants credits per seat, and unused credits expire at the end of each billing cycle.
How much does Apollo cost?
Apollo costs $0 on Free, and $49, $79 or $119 a seat a month billed annually on Basic, Professional and Organization, or $65 and $99 a seat billed monthly on Basic and Professional; Organization is annual only, with a 3-seat minimum. Each seat brings an allowance of credits, granted upfront for the billing cycle, and extra credits are an add-on that renews every billing cycle until removed.
Prices as Apollo published them in October 2026:
| Plan | Billed annually | Billed monthly | Credits per seat |
|---|---|---|---|
| Free | $0 | $0 | 75 a month |
| Basic | $49 a seat | $65 a seat | 30,000 a year, or 2,500 a month |
| Professional | $79 a seat | $99 a seat | 48,000 a year, or 4,000 a month |
| Organization | $119 a seat | Annual only | 72,000 a year |
Is Apollo free?
Apollo has a Free plan at $0 with 2 sequences and 75 credits per seat a month; unlimited sequences start on Basic, at $49 a seat a month billed annually, and A/Z testing and Apollo Agents on Professional. Laureo has no free plan, and every Laureo plan includes unlimited contacts and monthly AI credits.
Laureo Pro starts at $83.33 a month billed annually ($99.99 month to month), and Business, with Follow-up Sequences, at $166.66.
How do Apollo credits work?
Apollo credits are one currency for emails, phone numbers, mailboxes and AI research, pooled across the team and granted upfront each billing cycle. Unused credits expire at the end of the cycle, purchased add-on credits included, and extra credits renew every billing cycle until removed.
Laureo's monthly AI credits pay for the assistant, the agents and email drafting: 10,000 on Pro, 25,000 on Business and 50,000 on Ultra. Sending email and storing contacts never spend them.
Apollo.io plans and prices
Each row is an Apollo.io plan as its pricing page lists it, with the date we checked it.
| Plan | Price | What is included |
|---|---|---|
| FreeChecked October 28, 2026 | Monthly: $0Annual, per month: $0 | 2 sequences and 75 credits per seat a month |
| BasicChecked October 28, 2026 | Monthly: $65 a seatAnnual, per month: $49 a seat | Unlimited sequences, 5 automated workflows and 2,500 credits per seat a month, or 30,000 a year on annual billing |
| ProfessionalChecked October 28, 2026 | Monthly: $99 a seatAnnual, per month: $79 a seat | Sequences with A/Z testing, Apollo Agents and 4,000 credits per seat a month, or 48,000 a year on annual billing |
| OrganizationChecked October 28, 2026 | Monthly: Annual onlyAnnual, per month: $119 a seat | A 3-seat minimum, a full year paid upfront and 72,000 credits per seat a year |
What Apollo.io charges on top
Add-ons
| Item | Price | Detail |
|---|---|---|
| Extra creditsChecked October 28, 2026 | $0.025 to $0.015 a credit | Charged at once, and renewed every billing cycle until removed |
| Inbound EssentialsChecked October 28, 2026 | $149 a month | The Inbound add-on on top of a paid plan; $119 a month billed annually |
| Inbound MaxChecked October 28, 2026 | $799 a month | The larger Inbound tier, on top of a paid plan; $639 a month billed annually |
| Advanced DialerChecked October 28, 2026 | $149 a month | An Apollo add-on on every plan; $119 a month billed annually |
Contact, hub and one-time costs
| Item | Price | Detail |
|---|---|---|
| Credits per seatChecked October 30, 2026 | 75 to 6,000 a month | Pooled across the team and granted upfront each billing cycle, a year of credits at once on annual billing; unused credits expire at its end |
| Annual commitmentChecked October 28, 2026 | A full year upfront | 12 months, with no mid-cycle downgrade on an annual plan |
| One plan per accountChecked October 30, 2026 | Every seat on it | All seats on an Apollo account are on the same plan |
What the same team pays on Apollo.io and on Laureo
Two people who run outbound sequences with A/Z tests and close their own deals: 2 seats and 10,000 contacts, using CRM & Pipeline, Smart Inbox, Follow-up Sequences, Campaigns, Quotes & Invoices.
Professional is the first Apollo plan with A/Z testing and Apollo Agents, and annual billing is paid a full year upfront. This bill buys prospecting, sequences and Apollo's pipeline tools for deals: Apollo lists no quotes, invoices or help desk in its plan chart.
- Professional seats2 x $79 per seat$158
Cold Outreach, with its step A/Z tests, is on Ultra, so this bill prices Ultra.
- Ultra plan2 seats included$249.99
- Unlimited contacts and companies on every plan, with no contact tiers to outgrow.
Apollo.io prices as published, checked October 28, 2026. Check their site for current rates. Laureo prices come from the pricing page.
Every tool in Laureo
The Laureo bill above covers the plan, not one tool. Here is the whole toolset, by name. The pricing page shows which plans include each one.
Marketing & Communication
Deals & Revenue
- Quotes & Invoices
- Booking Pages
- Deal Rooms
Customer Support
- Tickets & Help Desk
- Knowledge Base
- Public Help Center
- Feedback
- Live Chat
- AI Customer Support Agent (add-on)
Automation
Why teams pick Laureo over Apollo.io
- One plan and one bill cover your CRM, inbox, email campaigns, booking pages, and quotes and invoices, so you stop paying for separate tools.
- Pay month to month on any plan, with no annual contract or upfront commitment, and cancel in the app at any time.
- Quotes, invoices and payment reminders are built in on every plan, with no billing add-on.
- Business and Ultra include a help desk, knowledge base, public help center and live chat, with no separate help desk subscription.
- The AI never trains on your data, and every AI request goes only to providers that keep none of it.
Related Resources
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- ComparisonApollo vs HubSpot, and the all-in-one optionApollo vs HubSpot: Apollo finds leads, HubSpot works them, and you pay for both. Compare seats and contracts with Laureo: CRM, campaigns and quotes in one plan.
- ComparisonInstantly vs Apollo, and the all-in-one optionInstantly vs Apollo: Outreach by volume with a separate CRM plan against Apollo seat plans and credits, next to Laureo Ultra: cold outreach inside the CRM.
- Comparisonlemlist vs Apollo, and the all-in-one optionlemlist vs Apollo: volume tiers and per-user Multichannel against Apollo seats and credits, next to Laureo Ultra: cold outreach, CRM, quotes and invoices.
- ComparisonLaureo vs CloseA calling-first CRM, with nothing for quoting, invoicing, support, or surveys once the call ends.
- ComparisonBrowse every CRM comparisonSee how Laureo stacks up against the other CRMs you are weighing.
- PricingLaureo pricingEvery plan, what is included, and the monthly AI credits.
Apollo.io pricing FAQs
Common questions about what Apollo.io costs, and what Laureo costs instead
Price your own team.
Put your Apollo.io bill next to one Laureo plan, then try it with your own data.
Every plan starts with a 14-day trial for $2.99, credited to your first month. Cancel any plan at any time before the end of your billing cycle, no contract fees, no 30-day notice, no penalties.