Apollo vs HubSpot, and the all-in-one option
Apollo sells contact data and outbound sequences, and its HubSpot page says Apollo finds leads and HubSpot works them, so a team that runs both pays for an Apollo subscription and its HubSpot seats. Laureo runs the pipeline, inbox, campaigns, quotes and invoices on every plan, with sequences on Business and Ultra and cold outreach on Ultra.
Which is better, Apollo or HubSpot?
They do different jobs: Apollo is built for prospecting and outbound, HubSpot is the CRM, with Sales Hub Professional at $90 a seat a month, and Apollo's own HubSpot page says neither one replaces the other. If you would rather not pay for two tools and a sync between them, Laureo holds the pipeline, inbox, campaigns, quotes and invoices on every plan, with sequences on Business and Ultra and cold outreach on Ultra.
One customer, from the first email to support, with Apollo and HubSpot together and with Laureo alone:
| Step | Apollo and HubSpot | Laureo |
|---|---|---|
| Send the first email | An Apollo sequence | Follow-up Sequences on Business and Ultra; cold outreach from dedicated mailboxes on Ultra |
| Get the reply to the CRM | Apollo pushes back to HubSpot on the conditions you set | The reply lands in the Smart Inbox: on the contact for a sequence, under a Cold filter for cold outreach |
| Work the deal | HubSpot pipelines, with sequences on Sales Hub Professional | CRM & Pipeline on every plan |
| Quote and bill | Quoting on a Professional or Enterprise Revenue Hub plan | Quotes & Invoices on every plan |
| Support the customer | The help desk on Service Hub Professional, from $90 a seat a month | Tickets & Help Desk on Business and Ultra |
Can you use Apollo with HubSpot?
Yes: Apollo's HubSpot integration pulls from HubSpot on a schedule and pushes back on conditions you set, such as deal stage, and Apollo recommends it for HubSpot Sales Hub. It requires an Apollo subscription on top of your HubSpot seats, while on Laureo Business and Ultra the follow-up sequence, the reply and the deal are in one app with no sync to run, and cold outreach is on Ultra.
Is Apollo cheaper than HubSpot?
On paid seats with sequences, yes: Apollo Basic is $49 and Professional $79 a seat a month billed annually, against $90 for Sales Hub Professional, the first HubSpot plan with sequences, which also carries a one-time $1,500 onboarding fee, though Apollo's Organization plan needs 3 seats on annual billing paid upfront. Laureo has no onboarding fee and no seat minimum, and sequences come on Business at $199.99 month-to-month or $166.66/mo billed annually, with 2 full seats.
HubSpot vs Apollo prices as each vendor published them in October 2026.
| Cost line | Apollo | HubSpot | Laureo |
|---|---|---|---|
| Seat, billed annually | $49 Basic, $79 Professional, $119 Organization | $90 on Sales Hub Professional | Pro from $83.33/mo billed annually ($99.99 month-to-month) |
| Commitment | Organization: annual only, paid upfront | Annual on Professional and Enterprise | Month to month on any plan |
| Extra usage | Extra credits as an add-on, renewing every billing cycle | HubSpot Credits at $0.010 each | Monthly AI credits on every plan |
| AI agents | Apollo Agents on Professional and Organization | $1 per lead from the Prospecting Agent | Built-in agents, Ticket Triage on Ultra |
Apollo.io vs HubSpot, criterion by criterion
Each row puts Apollo.io, HubSpot and Laureo on the same question. The Apollo.io and HubSpot cells come from their own pages, and the date at the top of this page says when we last checked them.
| Criterion | Apollo.io | HubSpot | Laureo |
|---|---|---|---|
| Where it fits | Prospecting and outbound: contact data, a sequencing platform and pipeline tools | The CRM: contacts, pipelines and reporting, sold in Hubs | The CRM, inbox, campaigns, quotes and invoices in one plan |
| Seat price, billed annually | Basic $49, Professional $79, Organization $119 a seat a month | Sales Hub Professional, $90 a seat a month, plus $1,500 onboarding | Pro from $83.33/mo billed annually ($99.99 month-to-month) |
| Minimums and commitment | Organization needs 3 seats, annual billing only, a full year paid upfront | Annual commitment on Professional and Enterprise, with no cancelling mid-contract | Month to month, no seat minimum, cancel in the app at any time |
| Follow-up sequences | Part of the sequencing platform in its entry plans | On Sales Hub Professional and Enterprise, not on Starter | Follow-up Sequences on Business and Ultra |
| Quotes and invoices | None in its plan chart | Quoting needs a Professional or Enterprise Revenue Hub plan | Quotes & Invoices on every plan |
| Help desk and live chat | No help desk, knowledge base or live chat in its plan chart | Help desk, SLAs and macros on Service Hub Professional, from $90 a seat a month | Tickets & Help Desk and Live Chat on Business and Ultra |
| AI agents | Apollo Agents on Professional and Organization, with each move approved by the user | Breeze Prospecting Agent, $1 per lead recommended, on Pro and Enterprise | Every built-in agent except Ticket Triage asks before it acts; Ticket Triage is on Ultra |
| Team chat | A Slack integration for Apollo notifications and chat with Apollo | HubSpot lists a Slack integration, and no built-in team chat | Team Chat on Business and Ultra |
| AI and your data | Its AI Policy lets Apollo train its own models on Customer Data | Training is on by default, and Super Admins can opt out | The AI never trains on your data |
Every tool in Laureo
The table covers the criteria that matter between Apollo.io and HubSpot. Here is the whole Laureo toolset, by name. The pricing page shows which plans include each one.
Marketing & Communication
Deals & Revenue
- Quotes & Invoices
- Booking Pages
- Deal Rooms
Customer Support
- Tickets & Help Desk
- Knowledge Base
- Public Help Center
- Feedback
- Live Chat
- AI Customer Support Agent (add-on)
Automation
Apollo.io, HubSpot, or the all-in-one option
Pick Laureo when the team that sends the first email also runs the deal, the quote and the invoice: one month-to-month plan covers the CRM and the follow-up, with sequences on Business and Ultra and cold outreach on Ultra, and no second subscription to sync.
- One plan and one bill cover your CRM, inbox, email campaigns, booking pages, and quotes and invoices, so you stop paying for separate tools.
- Pay month to month on any plan, with no annual contract or upfront commitment, and cancel in the app at any time.
- Quotes, invoices and payment reminders are built in on every plan, with no billing add-on.
- Business and Ultra include a second full seat in the plan price, and no plan has a seat minimum.
- The AI never trains on your data, and every AI request goes only to providers that keep none of it.
Related Resources
- ComparisonLaureo vs Apollo.ioA prospecting tool with a sequencer, a scheduler, and pipeline tools, but no quoting, invoicing, or help desk once a contact says yes.
- ComparisonLaureo vs HubSpotA CRM sold as separate Hubs, each with its own price list, where the bill climbs once you need automation and AI.
- ComparisonZendesk vs Freshdesk, and the all-in-one optionZendesk vs Freshdesk: paid plans from $19 an agent, chat costs more on each, AI bills by resolution or session. Laureo adds the help desk on Business and Ultra.
- ComparisonInstantly vs lemlist, and the all-in-one optionInstantly vs lemlist: Outreach caps and a separate CRM plan against volume tiers and CRM integrations, next to Laureo Ultra: cold outreach inside the CRM.
- ComparisonFreshdesk vs Help Scout, and the all-in-one optionFreshdesk vs Help Scout: paid seats from $19 or $25, AI billed per session or resolution, CRM elsewhere, next to Laureo with a help desk on Business and Ultra.
- ComparisonApollo.io pricingHow much does Apollo cost? Free, Basic, Professional and Organization per seat, the credits and add-ons, each dated, then the same team priced on Laureo.
- ComparisonHubSpot pricingHow much does HubSpot cost? Every Hub and seat price, the onboarding fees and contact tiers, each dated, then one team priced on HubSpot and on Laureo.
- AlternativeHubSpot alternativeHubSpot CRM alternatives for small teams, judged on contact pricing, add-ons and terms, with HubSpot facts dated. Laureo: unlimited contacts on all plans.
- ComparisonBrowse every CRM comparisonSee how Laureo stacks up against the other CRMs you are weighing.
- PricingEvery plan, what is included, and the monthly AI credits.
Apollo.io vs HubSpot FAQs
Common questions about choosing between Apollo.io, HubSpot and Laureo
Try the all-in-one option.
Weighing Apollo.io against HubSpot? Bring your data into Laureo and judge the all-in-one option on your own pipeline.
Every plan starts with a 14-day trial for $2.99, credited to your first month. Cancel any plan at any time before the end of your billing cycle, no contract fees, no 30-day notice, no penalties.