Apollo.io alternative

A better alternative than Apollo.io

Apollo.io is built to find and dial the next contact. Once that contact becomes a customer, the quoting, invoicing, support, and marketing all live somewhere else. Laureo is the system of record for everything after the meeting is booked, with five AI agents included.

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Verified May 2026In February 2026, Apollo named Matt Curl chief executive, with co-founder Tim Zheng moving to chairman. Apollo brought its AI Assistant to general availability in March 2026.

At a glance

Laureo vs Apollo.io, in short

Prospecting tool vs revenue systemApollo is a contact database, sequencer, and dialer with a light CRM attached. Laureo is the system of record for the whole revenue lifecycle: pipeline, marketing, support, quotes, invoices, payments, scheduling, and five AI agents in one plan.
Users included, no credit meterApollo charges per seat on every tier, with a 3-seat minimum on Organization, and layers credit metering on top, so real bills often land well above the sticker price. Laureo includes users in the plan and does not meter by credit.
Nothing gated behind tiersApollo paywalls single sign-on, audit-log retention, the international dialer, and unlimited reports across its tiers, and the dialer itself does not arrive until Professional. Laureo ships custom fields, roles, saved views, reports, and agents on every plan.
AI roles vs one assistantLaureo runs five named agents that work on a schedule and create tasks on their own. Apollo offers one unified AI Assistant whose composer draws down a metered credit balance.

Pricing

What you actually pay

One Laureo plan covers the whole stack. Here is how the entry price lines up against Apollo.io.

Laureo

$58.33/mo

Pro, billed annually ($69.99 month-to-month)

One plan covers the CRM plus quoting, invoicing, payments, support, marketing campaigns, team chat, and five AI agents, with no per-credit metering.

Apollo.io

$49/user/moto start

That is the Basic tier billed annually, with no dialer. The US dialer, A/B testing, and call recording start on Professional at $79/user/mo. Single sign-on, the international dialer, and unlimited reports are gated to Organization at $119/user/mo with a 3-seat minimum, and email and phone credits meter on top, so real bills often run well above sticker.

Feature comparison

What is included, side by side

A check means it is on the plan. “Add-on” means it costs extra or lives on a higher tier. A line means it is not available.

Feature	Laureo	Apollo.io
Autonomous AI agents on the base planApollo ships one unified AI Assistant; its AI Composer meters credits	Included	Add-onAvailable as an add-on
AI included, no separate add-onApollo AI Composer is credit-metered per tier	Included	Add-onAvailable as an add-on
Predictable AI pricing (fixed monthly budget)Apollo prices AI on a credit balance that expires monthly	Included	Not available
Built-in team chatApollo routes you to Slack or Teams	Included	Not available
Deal Rooms (internal chat on the deal)	Included	Not available
Contact management	Included	Included
Pipeline management	Included	Included
Two-way email sync (Gmail and Outlook)	Included	Included
Email campaigns and marketingApollo runs 1:1 outbound sequences, not marketing campaigns with A/B and segmentation	Included	Not available
Workflow automation beyond sequencesApollo automation is largely sequence-centric; workflows sit on higher tiers	Included	Add-onAvailable as an add-on
Support ticketsApollo has no ticket object, queue, or SLA	Included	Not available
Knowledge base for your customers	Included	Not available
Quotes and CPQ	Included	Not available
Invoicing and payments	Included	Not available
Surveys (NPS and CSAT)	Included	Not available
Booking pages and scheduler	Included	Included
A/B email testingApollo A/B starts on the Professional tier	Included	Add-onAvailable as an add-on
Custom reportsApollo gives a handful of reports on Professional, unlimited only on Organization, none on Free or Basic	Included	Add-onAvailable as an add-on
Single sign-onLaureo signs in with Google or Microsoft; Apollo gates single sign-on to its Organization tier	Not available	Add-onAvailable as an add-on
Contact enrichment includedApollo enrichment draws on a metered credit balance that expires monthly	Included	Add-onAvailable as an add-on
Large B2B contact databaseApollo bundles a 270M-plus contact database; Laureo is a CRM of record, not a prospecting database	Not available	Included
Native dialer with call recordingLaureo connects a calling provider; Apollo ships a native parallel dialer	Add-onAvailable as an add-on	Included
Native iOS and Android appsLaureo ships an installable web app with offline support, not native store builds	Add-onAvailable as an add-on	Included

Why teams switch

Why teams move from Apollo.io to Laureo

Everything after the yesQuotes, invoices, payments, support tickets, a customer knowledge base, and NPS surveys are all built in. Apollo stops at the booked meeting, so teams bolt on three or four other tools to cover the rest.
Five named agents vs one credit-metered assistantFive named agents flag stale deals, surface quiet leads, clean duplicates, watch for churn risk, and triage your inbox, on a schedule and without burning credits. Apollo offers a single AI Assistant whose composer draws down a monthly credit balance that resets to zero.
No credit meterEmail, contacts, and the public API are not metered by credit. Apollo charges $0.20 per overage credit with a 250-credit minimum, phone reveals cost about eight times an email reveal, and unused credits expire each month.
Marketing, not just sequencesRun real campaigns with A/B testing, segmentation, follow-up steps, and attributed revenue. Apollo is built for 1:1 outbound cadences, which is a different job.
No tier gates, no seat minimumCustom fields, roles, saved views, reports, single sign-on, and all five agents ship on every plan, with no seat floor. Apollo paywalls single sign-on, the international dialer, and unlimited reports behind its Organization tier and a 3-seat minimum.
Team chat and deal roomsDirect messages, channels, and a private chat thread on each deal are part of the CRM. Apollo has no native team chat and points you to Slack or Teams.

What Apollo.io does well

Where Apollo.io is a strong choice

Apollo.io is the right call if your motion is fundamentally outbound prospecting and you need a large B2B contact database, a native dialer, and a mature multi-channel sequence engine in one place.

Apollo has a 270-million-plus-contact B2B database that Laureo cannot match.True, and if your day is built around finding the next contact to dial, that database is a real moat. Laureo is the system of record for everything after a contact says yes to a meeting, so many teams keep a prospecting tool for sourcing and use Laureo to run the rest of the revenue stack in one place.
Apollo ships a native parallel dialer with recording and conversation intelligence.It does, and for a phone-heavy outbound team that matters. Laureo connects a calling provider rather than shipping its own dialer, and it handles everything around the call: logging, follow-up, quoting, invoicing, and support after the deal closes.
Apollo has SOC 2 Type II, ISO 27001, and a long list of review-site badges.Those third-party certifications are real and they carry weight in an enterprise procurement review. Laureo protects data with per-organization encryption, a tamper-evident audit trail, virus scanning on uploads, and an AI setup that does not retain your prompts, and is the better fit for a team that wants the full revenue stack in one bill rather than a prospecting database.
Apollo has a free tier and native mobile apps.Both are genuine. Apollo Free is a real plan, and Laureo runs a 14-day trial with full access instead. Apollo also ships native iOS and Android apps, while Laureo offers an installable web app that works offline. For teams that want quoting, invoicing, support, and marketing in the same tool, that trade is usually worth it.

AI agents

AI that works while you sleep

Five AI agents work in the background every day, so your team sells instead of typing. They come with every plan, with a monthly usage budget and no per-conversation fees.

Sales Agent flags stale deals and queues the next follow-up.
Outreach Agent surfaces leads that have gone quiet.
Data Steward cleans duplicates and fills missing fields.
Customer Success Agent watches accounts for churn risk.
Inbox Reviewer triages your inbox and drafts replies.

Hey Laureo, which deals went quiet this week, and what should I send?

Found 3 deals with no reply in 7+ days. Drafted a nudge for each.
Imported your pipeline from Apollo.io. Mapped every field.
Cleaned 12 duplicate contacts overnight. Nothing to log.

Your data stays encrypted, isolated per organization, and backed by a tamper-evident audit trail, hosted in US data centers.

See how we keep your data safe

Related Resources

Laureo vs Apollo.io FAQs

Common questions about choosing between Laureo and Apollo.io

It depends on your motion. Apollo is strongest as a prospecting database, sequencer, and dialer. Laureo is the system of record for everything after a contact says yes: pipeline, marketing, support, quoting, invoicing, payments, and five AI agents. Many teams keep a sourcing tool and move the rest of the stack onto Laureo.

No. Apollo bundles a large B2B contact database for prospecting, and Laureo does not try to match it. Laureo includes contact enrichment, with 15 to 100 lookups a month on every plan to fill in titles, company details, and social profiles on records you already have.

Apollo prices per seat on every tier, with a 3-seat minimum on Organization, and meters email and phone credits on top, so real bills often run above sticker. Laureo includes users in the plan and does not meter by credit, and one plan covers the CRM plus quoting, invoicing, support, marketing, and the AI agents.

Yes. Laureo imports contacts, companies, deals, and activities from a CSV with smart field mapping, and there are presets for common CRMs. Most migrations finish in under an hour.

Laureo connects a calling provider rather than shipping its own dialer, so a native parallel dialer is an area where Apollo leads today. Laureo focuses on everything around the call: logging, follow-up, scheduling, quoting, invoicing, and support after the deal closes.

Laureo is an AI-first CRM that cuts manual data entry. Email syncs both ways, calendar events sync on their own, and meeting notes attach to the right record, so there is almost nothing to log. On top of that, five agents work in the background every day to flag stale deals, surface leads that have gone quiet, clean up duplicate data, watch for churn risk, and triage your inbox. It all comes with the CRM, email campaigns, automation, support, invoicing, and team chat in one plan from $58.33/mo billed annually.

Pro starts at $58.33/mo billed annually ($69.99 month-to-month) for one user. Business is $108.33/mo billed annually for two users, and Ultra is $166.66/mo billed annually for advanced needs. Every plan includes the full toolset, the five AI agents, and a monthly AI usage budget. No per-contact email billing and no per-conversation AI fees.

Yes. Every plan comes with a 14-day free trial with full access to every feature, including the AI agents, email campaigns, support tickets, and invoicing.

Yes. Laureo imports from a CSV with smart field mapping for contacts, companies, deals, and activities, with presets for 25+ common CRMs. Most migrations finish in under an hour, and there are step-by-step guides for HubSpot, Salesforce, and Pipedrive.

Laureo is built for teams of 1 to 50. Pro fits freelancers and solo operators, while Business and Ultra add seats, shared pipelines, role-based permissions, and team chat as you grow.

Yes. Laureo syncs email both ways with Gmail and Outlook, so messages log to the right contact and deal automatically. Calendar events and meeting notes sync too, with no manual entry.

Stop logging. Start selling.

Move your Apollo.io data over, switch on your AI agents, and watch the busywork disappear.

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