Apollo finds and dials the next contact, then stops. Laureo runs everything after the yes: quoting, invoicing, support, and marketing, with six built-in scheduled agents and prices listed in dollars.
One Laureo plan covers the whole stack. Here is how the entry price lines up against Apollo.io.
Pro, billed annually ($99.99 month-to-month)
One plan, one platform for your whole sales process and operations: pipeline, quoting, invoicing, payments, support, marketing campaigns, team chat, and six built-in scheduled agents, with no per-credit metering.
That is Basic billed annually, no dialer. The dialer, A/B testing, and call recording start at $79/user/mo. Single sign-on and reports need the $119/user/mo tier with a 3-seat minimum. Email and phone credits meter on top, so real bills run above sticker.
Competitor pricing as of the verified date above. Check their site for current rates.
A check means it is on the plan. “Add-on” means it costs extra or lives on a higher tier. A line means it is not available.
| Feature | Laureo | Apollo.io |
|---|---|---|
| AI agents that run on a scheduleLaureo ships six built-in scheduled agents plus a co-pilot that act on your own records through an approval queue, included on the plan; Apollo runs agentic AI workflows over its prospecting funnel and sells dedicated AI Agents as separate enterprise licenses | Included | Add-onAvailable as an add-on |
| AI included on the planApollo's AI Assistant is free for now, but the data it touches still draws on monthly credits | Included | Included |
| Predictable AI pricing (share of your plan budget)Laureo includes AI as a share of your plan budget, so costs stay predictable; Apollo runs on credits that expire each month, with overage charges, and sells its dedicated AI Agents as separate enterprise licenses on top | Included | Not available |
| Contact management | Included | Included |
| Pipeline management | Included | Included |
| Two-way email sync (Gmail and Outlook) | Included | Included |
| Outbound email sequencesLaureo runs sequences on its campaign follow-up engine; Apollo ships native multi-channel cadences | Included | Included |
| Dedicated cold-outbound engineLaureo (Ultra) ships a dedicated cold-outbound engine with its own sending mailboxes, managed ramp, per-mailbox pacing, and enforced caps, and cold replies land in your existing inbox under a Cold filter; Apollo runs cold cadences off its prospecting database | Add-onAvailable as an add-on | Included |
| Broadcast email campaigns (A/B and segmentation)Apollo runs 1:1 outbound sequences, not broadcast marketing campaigns | Included | Not available |
| Workflow automationApollo's workflows sit on higher tiers; most automation is sequence-centric | Included | Add-onAvailable as an add-on |
| Support ticketsApollo has no ticket object, queue, or SLA | Included | Not available |
| Knowledge base for your customers | Included | Not available |
| Quotes and CPQ | Included | Not available |
| Invoicing and payments | Included | Not available |
| Surveys (NPS and CSAT) | Included | Not available |
| Public booking pages and scheduler | Included | Included |
| Multi-currency billingLaureo quotes and invoices in 48 currencies | Included | Not available |
| Contact enrichmentLaureo includes enrichment and provides the data on every plan; on Apollo it is the core product, sold through monthly credits | Included | Included |
| Public API and outbound webhooksLaureo ships a public REST API and outbound webhooks; Apollo gates advanced API access to Organization | Included | Add-onAvailable as an add-on |
| Built-in team chat and Deal RoomsLaureo has native in-app chat plus internal chat on each deal; Apollo points you to Slack or Teams | Included | Not available |
| Single sign-onLaureo signs in with Google or Microsoft on every plan; Apollo gates single sign-on to its Organization tier | Included | Add-onAvailable as an add-on |
| Phone, SMS, and WhatsAppPhone and SMS are a paid add-on on Laureo; Apollo bundles a native dialer but no SMS or WhatsApp | Add-onAvailable as an add-on | Add-onAvailable as an add-on |
| Large B2B contact databaseApollo bundles a large prospecting database; Laureo is a CRM of record, not a prospecting database | Not available | Included |
| Bundled native dialer with recordingApollo ships a native dialer with recording from Professional up; Laureo offers calling as a paid add-on | Add-onAvailable as an add-on | Included |
Apollo runs an AI Assistant that executes agentic natural-language workflows across its prospecting funnel, and sells separate AI Agents (Inbound, Outbound, Marketing Ops) as enterprise annual licenses on top of per-seat plans and credits, versus Laureo's six built-in scheduled agents and a co-pilot, which act on your own records through an approval queue, included on the plan with no separate AI license.
Laureo runs six named agents instead. They work in the background, come with every plan, and share one monthly usage budget with no per-conversation fees.
Every record is isolated to your workspace, there is a full history of who changed what, files are scanned for viruses before they are stored, the AI never trains on or keeps your data, and the platform is independently security tested and verified.
Common questions about choosing between Laureo and Apollo.io
Move your Apollo.io data over, switch on your AI agents, and watch the busywork disappear.
14-day trial for $2.99, credited to your first month. Cancel any plan at any time before the end of your billing cycle, no contract fees, no 30-day notice, no penalties.