A better alternative than Apollo.io
Apollo finds and dials the next contact, then stops. Laureo runs everything after the yes: quoting, invoicing, support, and marketing, with six built-in agents (Ticket Triage on Ultra) and prices listed in dollars.
Laureo vs Apollo.io, in short
Prospecting tool vs whole business
LaureoPipeline plus marketing, support, quotes, invoicing, payments, and six built-in agents (Ticket Triage on Ultra) in one plan.Apollo.ioA contact database, sequencer, and dialer. Nothing after the booked meeting.No credits on email or contacts
LaureoUsers are in the plan. Email, contacts, and the API never draw on credits.Apollo.ioEmail and phone credits expire monthly, so bills run above sticker.The essentials on every plan
LaureoSingle sign-on, reports, and five of the six agents on every plan, with Ticket Triage on Ultra.Apollo.ioSingle sign-on and reports gated to the top tier, with a 3-seat minimum.Agents on your records vs workflows on a funnel
LaureoA co-pilot and five of the six built-in agents act on your own pipeline, support, and billing records through an approval queue on every plan, with Ticket Triage on Ultra.Apollo.ioAI workflows run over the prospecting funnel; dedicated AI Agents are separate enterprise annual licenses.
What you actually pay
One Laureo plan covers the whole stack. Here is how the entry price lines up against Apollo.io.
Pro, billed annually ($99.99 month-to-month)
One plan, one platform for your whole sales process and operations: pipeline, quoting, invoicing, payments, support, marketing campaigns, team chat, and six built-in agents (Ticket Triage on Ultra), with monthly AI credits included and no credits on email or contacts.
That is Basic billed annually, no dialer. The dialer, A/B testing, and call recording start at $79/user/mo. Single sign-on and reports need the $119/user/mo tier with a 3-seat minimum. Email and phone credits meter on top, so real bills run above sticker.
Competitor pricing as of the verified date above. Check their site for current rates.
What is included, side by side
A check means it is on the plan. “Add-on” means it costs extra or lives on a higher tier. A line means it is not available.
| Feature | Laureo | Apollo.io |
|---|---|---|
| Built-in AI agents that start on their ownLaureo ships six built-in agents, five on every plan and Ticket Triage on Ultra, plus a co-pilot that acts on your own records through an approval queue; Apollo runs agentic AI workflows over its prospecting funnel and sells dedicated AI Agents as separate enterprise licenses | Included | Add-onAvailable as an add-on |
| AI included on the planApollo's AI Assistant is free for now, but the data it touches still draws on monthly credits | Included | Included |
| Predictable AI pricing (monthly AI credits, no per-action fees)Laureo includes monthly AI credits and Apollo includes monthly credits; both reset each month, and you can buy more once they run out. Apollo also sells its dedicated AI Agents as separate enterprise licenses on top | Included | Add-onAvailable as an add-on |
| Contact management | Included | Included |
| Pipeline management | Included | Included |
| Two-way email sync (Gmail and Outlook) | Included | Included |
| Outbound email sequencesLaureo runs sequences on its campaign follow-up engine; Apollo ships native multi-channel cadences | Included | Included |
| Dedicated cold-outbound engineLaureo (Ultra) ships a dedicated cold-outbound engine with its own sending mailboxes, managed ramp, per-mailbox pacing, and enforced caps, and cold replies land in your existing inbox under a Cold filter; Apollo runs cold cadences off its prospecting database | Add-onAvailable as an add-on | Included |
| Broadcast email campaigns (A/B and segmentation)Apollo runs 1:1 outbound sequences, not broadcast marketing campaigns | Included | Not available |
| Workflow automationApollo's workflows sit on higher tiers; most automation is sequence-centric | Included | Add-onAvailable as an add-on |
| Support ticketsApollo has no ticket object, queue, or SLA | Included | Not available |
| Knowledge base for your customers | Included | Not available |
| Quotes and CPQ | Included | Not available |
| Invoicing and payments | Included | Not available |
| Surveys (NPS and CSAT) | Included | Not available |
| Public booking pages and scheduler | Included | Included |
| Multi-currency billingLaureo quotes and invoices in 48 currencies | Included | Not available |
| Contact enrichmentLaureo includes enrichment and provides the data on every plan; on Apollo it is the core product, sold through monthly credits | Included | Included |
| Public API and outbound webhooksLaureo ships a public REST API and outbound webhooks; Apollo gates advanced API access to Organization | Included | Add-onAvailable as an add-on |
| Built-in team chat and Deal RoomsLaureo has native in-app chat plus internal chat on each deal; Apollo points you to Slack or Teams | Included | Not available |
| Single sign-onLaureo signs in with Google or Microsoft on every plan; Apollo gates single sign-on to its Organization tier | Included | Add-onAvailable as an add-on |
| Phone, SMS, and WhatsAppPhone and SMS are a paid add-on on Laureo; Apollo bundles a native dialer but no SMS or WhatsApp | Add-onAvailable as an add-on | Add-onAvailable as an add-on |
| Large B2B contact databaseApollo bundles a large prospecting database; Laureo is a CRM of record, not a prospecting database | Not available | Included |
| Bundled native dialer with recordingApollo ships a native dialer with recording from Professional up; Laureo offers calling as a paid add-on | Add-onAvailable as an add-on | Included |
Why teams move from Apollo.io to Laureo
- Everything after the yesQuotes, invoices, payments, tickets, a knowledge base, and surveys are built in. Apollo stops at the booked meeting.
- Agents on your own recordsSix built-in agents and a co-pilot route new form leads, follow up on quiet deals and opened quotes, catch duplicate companies, turn contact emails into CRM work, and sort new support tickets. The co-pilot and five of the agents act across your pipeline, support, and billing through an approval queue on every plan, and Ticket Triage sorts new tickets on Ultra. Apollo’s AI runs over its prospecting funnel, and its dedicated AI Agents are separate enterprise licenses.
- No credits on email or contactsEmail, contacts, and the API never draw on credits, and monthly AI credits are included in the plan. Apollo meters email and phone credits that expire each month, charges per credit once that allowance runs out, prices a phone number far above an email, and sells its dedicated AI Agents as separate enterprise licenses on top of seats and credits.
- Marketing, not just sequencesRun broadcast campaigns with A/B testing and segmentation. Apollo only does 1:1 outbound cadences.
- Cold outbound, built inA dedicated Ultra cold-outreach module sends from its own mailboxes on a managed ramp with per-mailbox pacing and enforced caps, and replies come back to the inbox you already use. Apollo runs cold cadences off its prospecting database; on Laureo the lead, the reply, and the deal live in one place, so analytics traces closed-won revenue back to the sequence that sourced it, with nothing to export or reconcile.
- The essentials on every planReports, custom fields, single sign-on, and five of the six built-in agents ship on every plan, with Ticket Triage on Ultra. Apollo paywalls single sign-on and reports behind a 3-seat minimum.
- Bills in any currencyQuotes and invoices work in 48 currencies. Apollo has no quoting or invoicing at all.
Apollo.io's AI, and Laureo's agent roster
Apollo runs an AI Assistant that executes agentic natural-language workflows across its prospecting funnel, and sells separate AI Agents (Inbound, Outbound, Marketing Ops) as enterprise annual licenses on top of per-seat plans and credits, versus Laureo's co-pilot and six built-in agents, five of which act on your own records through an approval queue on every plan while Ticket Triage sorts new tickets on Ultra, with no separate AI license.
Laureo runs named agents instead. They work in the background and share one pool of monthly AI credits with no per-conversation fees. The five on the Agents page ask before they change anything and come with every paid plan; Ticket Triage comes with Ultra.
- Lead Router reads each new form lead, drafts a first reply and proposes an owner and a follow-up task.
- Deal Follow-Up flags deals that have gone quiet and drafts the next follow-up.
- Duplicate Guard checks each new company for a duplicate and proposes the merge.
- Quote Follow-Up drafts a follow-up when a client opens a quote without accepting it.
- Inbox Clerk turns email from your contacts into CRM work, such as a task, a ticket or a deal link.
- Ticket Triage sorts each new customer ticket and finds the matching help article, on the Ultra plan.
Every record is isolated to your workspace, there is a full history of who changed what, files are scanned for viruses before they are stored, the AI never trains on or keeps your data, and the platform is independently security tested and verified.
Related Resources
- ComparisonBrowse every CRM comparisonSee how Laureo stacks up against the other CRMs you are weighing.
- ComparisonPart of the CRM Buyers GuideHow to choose a CRM in 2026: what to look for, pricing models, and the field.
- PricingEvery plan, what is included, and the monthly AI credits.
- BlogHow Much Does a CRM Cost? 2026 Pricing GuideMost small teams should budget $30-80 per user per month for CRM in 2026. Here is how the four pricing models, hidden add-ons, and AI billing shapes change that number.
Laureo vs Apollo.io FAQs
Common questions about choosing between Laureo and Apollo.io
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