A better alternative than Apollo.io
Apollo finds and dials the next contact, then stops. Laureo runs everything after the yes: quoting, invoicing, support, and marketing, with five built-in agents and prices listed in dollars.
Laureo vs Apollo.io, in short
Prospecting tool vs whole business
LaureoPipeline plus marketing, support, quotes, invoicing, payments, and five built-in agents in one plan.Apollo.ioA contact database, sequencer, and dialer. Nothing after the booked meeting.No credit meter
LaureoUsers are in the plan. No per-credit metering on email, contacts, or the API.Apollo.ioEmail and phone credits expire monthly, so bills run above sticker.Nothing gated by tier
LaureoSingle sign-on, reports, and all five agents on every plan.Apollo.ioSingle sign-on and reports gated to the top tier, with a 3-seat minimum.Agents on your records vs workflows on a funnel
LaureoFive built-in agents plus a co-pilot act on your own pipeline, support, and billing records through an approval queue, included on the plan.Apollo.ioAI workflows run over the prospecting funnel; dedicated AI Agents are separate enterprise annual licenses.
What you actually pay
One Laureo plan covers the whole stack. Here is how the entry price lines up against Apollo.io.
Pro, billed annually ($99.99 month-to-month)
One plan, one platform for your whole sales process and operations: pipeline, quoting, invoicing, payments, support, marketing campaigns, team chat, and five built-in agents, with no per-credit metering.
That is Basic billed annually, no dialer. The dialer, A/B testing, and call recording start at $79/user/mo. Single sign-on and reports need the $119/user/mo tier with a 3-seat minimum. Email and phone credits meter on top, so real bills run above sticker.
Competitor pricing as of the verified date above. Check their site for current rates.
What is included, side by side
A check means it is on the plan. “Add-on” means it costs extra or lives on a higher tier. A line means it is not available.
| Feature | Laureo | Apollo.io |
|---|---|---|
| AI agents that run on a scheduleLaureo ships five built-in agents plus a co-pilot that act on your own records through an approval queue, included on the plan; Apollo runs agentic AI workflows over its prospecting funnel and sells dedicated AI Agents as separate enterprise licenses | Included | Add-onAvailable as an add-on |
| AI included on the planApollo's AI Assistant is free for now, but the data it touches still draws on monthly credits | Included | Included |
| Predictable AI pricing (share of your plan budget)Laureo includes AI as a share of your plan budget, so costs stay predictable; Apollo runs on credits that expire each month, with extra charges once they run out, and sells its dedicated AI Agents as separate enterprise licenses on top | Included | Not available |
| Contact management | Included | Included |
| Pipeline management | Included | Included |
| Two-way email sync (Gmail and Outlook) | Included | Included |
| Outbound email sequencesLaureo runs sequences on its campaign follow-up engine; Apollo ships native multi-channel cadences | Included | Included |
| Dedicated cold-outbound engineLaureo (Ultra) ships a dedicated cold-outbound engine with its own sending mailboxes, managed ramp, per-mailbox pacing, and enforced caps, and cold replies land in your existing inbox under a Cold filter; Apollo runs cold cadences off its prospecting database | Add-onAvailable as an add-on | Included |
| Broadcast email campaigns (A/B and segmentation)Apollo runs 1:1 outbound sequences, not broadcast marketing campaigns | Included | Not available |
| Workflow automationApollo's workflows sit on higher tiers; most automation is sequence-centric | Included | Add-onAvailable as an add-on |
| Support ticketsApollo has no ticket object, queue, or SLA | Included | Not available |
| Knowledge base for your customers | Included | Not available |
| Quotes and CPQ | Included | Not available |
| Invoicing and payments | Included | Not available |
| Surveys (NPS and CSAT) | Included | Not available |
| Public booking pages and scheduler | Included | Included |
| Multi-currency billingLaureo quotes and invoices in 48 currencies | Included | Not available |
| Contact enrichmentLaureo includes enrichment and provides the data on every plan; on Apollo it is the core product, sold through monthly credits | Included | Included |
| Public API and outbound webhooksLaureo ships a public REST API and outbound webhooks; Apollo gates advanced API access to Organization | Included | Add-onAvailable as an add-on |
| Built-in team chat and Deal RoomsLaureo has native in-app chat plus internal chat on each deal; Apollo points you to Slack or Teams | Included | Not available |
| Single sign-onLaureo signs in with Google or Microsoft on every plan; Apollo gates single sign-on to its Organization tier | Included | Add-onAvailable as an add-on |
| Phone, SMS, and WhatsAppPhone and SMS are a paid add-on on Laureo; Apollo bundles a native dialer but no SMS or WhatsApp | Add-onAvailable as an add-on | Add-onAvailable as an add-on |
| Large B2B contact databaseApollo bundles a large prospecting database; Laureo is a CRM of record, not a prospecting database | Not available | Included |
| Bundled native dialer with recordingApollo ships a native dialer with recording from Professional up; Laureo offers calling as a paid add-on | Add-onAvailable as an add-on | Included |
Why teams move from Apollo.io to Laureo
- Everything after the yesQuotes, invoices, payments, tickets, a knowledge base, and surveys are built in. Apollo stops at the booked meeting.
- Agents on your own recordsFive built-in agents and a co-pilot flag deals that have gone quiet, clean duplicates, chase overdue invoices, draft your inbox replies, and write your morning brief, acting across your pipeline, support, and billing through an approval queue, included on the plan. Apollo’s AI runs over its prospecting funnel, and its dedicated AI Agents are separate enterprise licenses.
- No credit meterEmail, contacts, and the API are never metered by credit; AI runs as a share of your plan budget. Apollo expires unused credits each month, charges per credit once your allowance runs out, prices a phone number far above an email, and sells its dedicated AI Agents as separate enterprise licenses on top of seats and credits.
- Marketing, not just sequencesRun broadcast campaigns with A/B testing and segmentation. Apollo only does 1:1 outbound cadences.
- Cold outbound, built inA dedicated Ultra cold-outreach module sends from its own mailboxes on a managed ramp with per-mailbox pacing and enforced caps, and replies come back to the inbox you already use. Apollo runs cold cadences off its prospecting database; on Laureo the lead, the reply, and the deal live in one place, so analytics traces closed-won revenue back to the sequence that sourced it, with nothing to export or reconcile.
- Nothing gated by tierReports, custom fields, single sign-on, and all five agents ship on every plan. Apollo paywalls single sign-on and reports behind a 3-seat minimum.
- Bills in any currencyQuotes and invoices work in 48 currencies. Apollo has no quoting or invoicing at all.
Apollo.io's AI, and Laureo's agent roster
Apollo runs an AI Assistant that executes agentic natural-language workflows across its prospecting funnel, and sells separate AI Agents (Inbound, Outbound, Marketing Ops) as enterprise annual licenses on top of per-seat plans and credits, versus Laureo's five built-in agents and a co-pilot, which act on your own records through an approval queue, included on the plan with no separate AI license.
Laureo runs named agents instead. They work in the background, come with every paid plan, and share one monthly usage budget with no per-conversation fees.
- Deal Follow-Up flags deals that have gone quiet and drafts the next follow-up.
- Record Hygiene cleans duplicates and fills missing fields.
- Collections Chaser chases overdue invoices and expiring quotes.
- Inbox Assistant drafts a reply to every inbound email worth one.
- Daily Brief reads pipeline, tasks and goals and writes your morning brief.
Every record is isolated to your workspace, there is a full history of who changed what, files are scanned for viruses before they are stored, the AI never trains on or keeps your data, and the platform is independently security tested and verified.
Related Resources
- ComparisonBrowse every CRM comparisonSee how Laureo stacks up against the other CRMs you are weighing.
- ComparisonPart of the CRM Buyers GuideHow to choose a CRM in 2026: what to look for, pricing models, and the field.
- PricingEvery plan, what is included, and the monthly AI budget.
- BlogHow Much Does a CRM Cost? 2026 Pricing GuideMost small teams should budget $30-80 per user per month for CRM in 2026. Here is how the four pricing models, hidden add-ons, and AI billing shapes change that number.
Laureo vs Apollo.io FAQs
Common questions about choosing between Laureo and Apollo.io
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