lemlist vs Apollo, and the all-in-one option
lemlist prices its Email plan by sending volume, from $69 a month, and Multichannel Expert at $109 a user, while Apollo prices every paid seat, from $49 a month billed annually, with pipeline tools. Laureo Ultra puts cold outreach inside the CRM, with the quotes and invoices that neither one lists.
Which is better, lemlist or Apollo?
lemlist is a sales engagement platform that connects to your CRM, and Apollo pairs outbound sequences with pipeline tools; neither lists quotes, invoices or a help desk. For a team that closes and bills its own deals, Laureo Ultra runs cold outreach inside the CRM, with quotes and invoices on every plan.
One lead, from the first email to a paid invoice, on each:
| Step | lemlist | Apollo | Laureo |
|---|---|---|---|
| Send the first email | An Email plan campaign | An Apollo sequence | Cold outreach on Ultra, on a managed ramp |
| Answer the reply | Its unified inbox | The Unified Inbox | Smart Inbox, under a Cold filter |
| Work the deal | HubSpot, Salesforce or Pipedrive | Apollo pipeline tools | CRM & Pipeline on every plan |
| Quote and bill | Not in its Products menu | Not in its plan chart | Quotes & Invoices on every plan |
Is lemlist cheaper than Apollo?
For a team it can be: the lemlist Email plan costs $69 a month, or $55 billed yearly, with unlimited users, while Apollo bills each paid seat, from $49 a month on Basic billed annually. Laureo Ultra, at $249.99 a month billed annually with 2 seats included, replaces the outreach tool and the CRM with one plan.
Prices as lemlist and Apollo published them in October 2026.
| Cost line | lemlist | Apollo |
|---|---|---|
| First paid plan, billed monthly | $69 for 50,000 emails | $65 a seat on Basic |
| First paid plan, billed yearly, per month | $55 | $49 a seat on Basic |
| Per-user plan | Multichannel Expert, $109 a user a month | Professional, $99 a seat a month |
| Usage on top | Usage-based credits | Extra credits at $0.025 to $0.015 each |
Do lemlist and Apollo include quotes and invoices?
No: the lemlist Products menu lists no quotes, invoices or help desk, and the Apollo plan chart lists none of them either. Laureo includes quotes, invoices and payment reminders on every plan, with card payments on Business and Ultra.
lemlist vs Apollo.io, criterion by criterion
Each row puts lemlist, Apollo.io and Laureo on the same question. The lemlist and Apollo.io cells come from their own pages, and the date at the top of this page says when we last checked them.
| Criterion | lemlist | Apollo.io | Laureo |
|---|---|---|---|
| What you are buying | A sales engagement platform for multichannel outbound | Contact data, a sequencing platform and pipeline tools | One CRM with campaigns, quotes and invoices, and cold outreach on Ultra |
| How it is priced | The Email plan by monthly volume; Multichannel Expert per user | Per seat; Organization needs at least 3 seats | One plan with seats and no seat minimum; Business and Ultra include a second seat |
| Entry paid planBoth start below Ultra for one sender. The Ultra price also covers the CRM, campaigns, quotes and invoices in one plan. | Email plan, $69 a month, or $55 billed yearly | Basic, $49 a seat billed annually, or $65 monthly | Ultra, from $249.99/mo billed annually, with the CRM included |
| Commitment | 10% off quarterly, 20% off yearly; no pro-rata refund on an Email tier downgrade | A full year upfront on annual, with no mid-cycle downgrade | Month to month on any plan; cancel in the app at any time |
| The CRM | Integrations with HubSpot, Salesforce and Pipedrive | Pipeline tools in its plans | CRM & Pipeline on every plan |
| Sending and sequences | A team-wide monthly email cap that counts inbox and contact panel emails | 2 sequences on Free, unlimited from Basic | Up to 7,500 cold emails a month per user on Ultra; Follow-up Sequences on Business and Ultra |
| Paying for AI | AI features spend usage-based credits; an AI variable costs 1 credit | Apollo Agents on Professional and Organization, each move approved by the user | Monthly AI credits on every plan; no built-in agent sends an email on its own |
| Quotes, invoices and support | None in its Products menu | None in its plan chart | Quotes & Invoices on every plan; Tickets & Help Desk on Business and Ultra |
Every tool in Laureo
The table covers the criteria that matter between lemlist and Apollo.io. Here is the whole Laureo toolset, by name. The pricing page shows which plans include each one.
Marketing & Communication
Deals & Revenue
- Quotes & Invoices
- Booking Pages
- Deal Rooms
Customer Support
- Tickets & Help Desk
- Knowledge Base
- Public Help Center
- Feedback
- Live Chat
- AI Customer Support Agent (add-on)
Automation
lemlist, Apollo.io, or the all-in-one option
Pick Laureo when one plan should carry the outreach and everything after the reply: Ultra sends cold email from dedicated sending mailboxes inside the CRM, and quotes, invoices and campaigns come on every plan, month to month.
- One plan and one bill cover your CRM, inbox, email campaigns, booking pages, and quotes and invoices, so you stop paying for separate tools.
- Quotes, invoices and payment reminders are built in on every plan, with no billing add-on.
- Pay month to month on any plan, with no annual contract or upfront commitment, and cancel in the app at any time.
- Every plan includes monthly AI credits for the assistant, the agents and email drafting.
- Business and Ultra include a help desk, knowledge base, public help center and live chat, with no separate help desk subscription.
Related Resources
- ComparisonLaureo vs lemlistA sales engagement platform for multichannel outbound, with AI and data on usage credits and the deals in an outside CRM.
- ComparisonLaureo vs Apollo.ioA prospecting tool with a sequencer, a scheduler, and pipeline tools, but no quoting, invoicing, or help desk once a contact says yes.
- ComparisonCalendly vs Chili Piper, and the all-in-one optionCalendly vs Chili Piper: per-seat scheduling or a 15-seat routing platform, next to Laureo, a CRM with round-robin booking pages on every plan.
- ComparisonMailchimp vs ActiveCampaign, and the all-in-one optionMailchimp vs ActiveCampaign: Mailchimp bills by contact total, ActiveCampaign by contact tier plus a pipeline add-on. Laureo sends campaigns from the CRM.
- ComparisonHubSpot vs Pipedrive, and the all-in-one optionHubSpot vs Pipedrive: Sales Hub seats with an onboarding fee against Pipedrive seats with paid add-ons, next to Laureo: campaigns and invoices on every plan.
- Comparisonlemlist pricingHow much does lemlist cost? The Email plan by volume tier, Multichannel per user, Enterprise and the data add-ons, each dated, and what the plans leave out.
- Alternativelemlist alternativeA lemlist alternative that is the CRM itself: cold outreach on Ultra, replies in your own inbox, and quotes and invoices on every plan.
- ComparisonApollo.io pricingHow much does Apollo cost? Free, Basic, Professional and Organization per seat, the credits and add-ons, each dated, then the same team priced on Laureo.
- ComparisonBrowse every CRM comparisonSee how Laureo stacks up against the other CRMs you are weighing.
- PricingEvery plan, what is included, and the monthly AI credits.
lemlist vs Apollo.io FAQs
Common questions about choosing between lemlist, Apollo.io and Laureo
Try the all-in-one option.
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