Zoho vs HubSpot, and the all-in-one option
Zoho CRM costs less per user than HubSpot's Professional seats, but it caps records by edition and puts its help desk and campaigns in separate Zoho apps, and HubSpot prices each Hub apart, with marketing billed by contact tier. Laureo has unlimited contacts on all plans, campaigns and invoices on every plan, and the help desk on Business and Ultra.
Which is better, Zoho CRM or HubSpot?
Zoho CRM is the lower-cost paid CRM, from $14 a user a month billed yearly on Standard, with record caps by edition and its help desk and campaigns in separate Zoho apps, while HubSpot is the broader suite at a higher price, with Sales Hub Professional at $90 a seat a month. Laureo suits a small team that wants unlimited contacts, campaigns and invoices on every plan and the help desk on Business and Ultra, under one bill.
One customer, from the list to the survey, on each:
| Step | Zoho | HubSpot | Laureo |
|---|---|---|---|
| Store the contacts | Zoho CRM, 100,000 records on Standard | Marketing contacts billed by tier | Unlimited contacts on all plans |
| Email the list | Zoho Campaigns, a separate app | Free sends with HubSpot branding, then Marketing Hub by marketing contacts | Campaigns on every plan |
| Quote and invoice | Zoho CRM Professional, or Zoho Books and Zoho Invoice | Revenue Hub Professional for quotes | Quotes & Invoices on every plan |
| Answer the customer | Zoho Desk, priced per user | The help desk on Service Hub Professional | Tickets & Help Desk on Business and Ultra |
| Survey the customer | Zoho Survey, on Enterprise or above | Service Hub Professional | Feedback on Business and Ultra |
Is Zoho CRM cheaper than HubSpot?
Yes, per user: Zoho CRM Professional is $23 a user a month and Sales Hub Professional $90 a seat, both billed yearly, and HubSpot adds a one-time $1,500 onboarding fee. Zoho's total grows when you add Zoho Desk for support, from $14 a user a month billed yearly, and HubSpot's grows with each Hub, while Laureo includes the help desk on Business and Ultra: Business from $166.66/mo billed annually.
HubSpot vs Zoho prices as each vendor published them in October 2026.
| Cost line | Zoho | HubSpot | Laureo |
|---|---|---|---|
| CRM seat, billed yearly | Professional, $23 a user a month | Sales Hub Professional, $90 a seat a month | Pro from $83.33/mo billed annually ($99.99 month-to-month) |
| Help desk | Zoho Desk Standard, $14 a user a month | Service Hub Professional, $90 a seat a month | Included on Business and Ultra |
| Email campaigns | Zoho Campaigns, a separate app | Free branded sends, then Marketing Hub from Starter, with Professional from $800 a month | Included on every plan |
Does Zoho CRM include a help desk like HubSpot?
Not a full one: Zoho CRM Professional has web-to-case forms and customer portals, but Zoho's help desk is Zoho Desk, a separate product priced per user that also holds website live chat and the knowledge base, while HubSpot puts its help desk, SLAs and macros in Service Hub Professional and Enterprise. Laureo includes tickets, SLA targets, macros, a knowledge base, a public help center and live chat on Business and Ultra, in the same app as the CRM.
Zoho CRM vs HubSpot, criterion by criterion
Each row puts Zoho CRM, HubSpot and Laureo on the same question. The Zoho CRM and HubSpot cells come from their own pages, and the date at the top of this page says when we last checked them.
| Criterion | Zoho CRM | HubSpot | Laureo |
|---|---|---|---|
| Price per user, billed yearlyThe Zoho seat costs less; Zoho Desk, Zoho Campaigns and the Zoho finance apps are separate products that the Laureo plan already holds. | Standard $14, Professional $23, Enterprise $40, Ultimate $52 a user a month | Sales Hub Professional, $90 a seat a month, plus $1,500 onboarding | Pro from $83.33/mo billed annually ($99.99 month-to-month) |
| Record and contact limits | 5,000 records on Free, 100,000 on Standard, about 5 million on Professional | Marketing contacts billed by tier; a free account holds 1,000 contacts | Unlimited contacts on all plans |
| Help desk and live chat | Zoho Desk, a separate product priced per user, holds live chat and the knowledge base | Service Hub Professional, $90 a seat a month, for the help desk, SLAs and macros | Tickets & Help Desk, Knowledge Base and Live Chat on Business and Ultra |
| Email campaigns | Mass email covers sales email; campaigns go to the separate Zoho Campaigns app | Free sends with HubSpot branding, then paid Marketing Hub from Starter, with Professional from $800 a month | Campaigns on every plan |
| Quotes and invoices | From Professional, not on Free or Standard | Quoting needs a Professional or Enterprise Revenue Hub plan | Quotes & Invoices on every plan |
| Customer surveys | Survey campaigns need Enterprise or above, through Zoho Survey | CSAT, NPS and CES surveys on Service Hub Professional and Enterprise | CSAT, NPS and CES on Business and Ultra |
| AI agents | AI agents on Professional, fuller Zia capabilities on Enterprise | Breeze Customer and Prospecting agents on Pro and Enterprise, paid per outcome | Built-in agents on every plan, Ticket Triage on Ultra |
| Contract | Billed monthly or yearly | Annual commitment on Professional and Enterprise | Month to month on any plan |
| AI and your data | Trained on your data, without exposing it to outside vendors' models | The training setting is on by default; Super Admins can opt out | The AI never trains on your data |
Every tool in Laureo
The table covers the criteria that matter between Zoho CRM and HubSpot. Here is the whole Laureo toolset, by name. The pricing page shows which plans include each one.
Marketing & Communication
Deals & Revenue
- Quotes & Invoices
- Booking Pages
- Deal Rooms
Customer Support
- Tickets & Help Desk
- Knowledge Base
- Public Help Center
- Feedback
- Live Chat
- AI Customer Support Agent (add-on)
Automation
Zoho CRM, HubSpot, or the all-in-one option
Pick Laureo when you want a CRM that never caps your contacts and keeps campaigns, invoices and, on Business and Ultra, the help desk in the same plan, so no Zoho app and no HubSpot Hub joins the bill.
- Unlimited contacts and companies on every plan, with no contact tiers to outgrow.
- Business and Ultra include a help desk, knowledge base, public help center and live chat, with no separate help desk subscription.
- One plan and one bill cover your CRM, inbox, email campaigns, booking pages, and quotes and invoices, so you stop paying for separate tools.
- Quotes, invoices and payment reminders are built in on every plan, with no billing add-on.
- The AI never trains on your data, and every AI request goes only to providers that keep none of it.
Related Resources
- ComparisonLaureo vs Zoho CRMA broad CRM priced per user by edition, with records capped by edition and the full help desk sold apart as Zoho Desk.
- ComparisonLaureo vs HubSpotA CRM sold as separate Hubs, each with its own price list, where the bill climbs once you need automation and AI.
- ComparisonAttio vs HubSpot, and the all-in-one optionAttio vs HubSpot: Attio record caps and workflow credits against HubSpot Hubs and contact tiers, next to Laureo, with booking and invoices on every plan.
- ComparisonHubSpot vs Mailchimp, and the all-in-one optionHubSpot vs Mailchimp: HubSpot bills by marketing contact tier and Mailchimp by contact total. Laureo sends campaigns from the CRM with unlimited contacts.
- ComparisonIntercom vs HubSpot, and the all-in-one optionIntercom vs HubSpot: seat prices, per-outcome AI fees and a one-way sync, next to Laureo, one CRM with live chat and tickets on Business and Ultra.
- ComparisonZoho CRM pricingHow much does Zoho CRM cost? Free to Ultimate per user, record caps by edition and Zoho Desk for the help desk, dated, then one team priced on Zoho and Laureo.
- AlternativeZoho CRM alternativeZoho CRM alternatives for small B2B teams: unlimited contacts on all plans, campaigns and invoices on every plan, and a help desk on Business and Ultra.
- ComparisonHubSpot pricingHow much does HubSpot cost? Every Hub and seat price, the onboarding fees and contact tiers, each dated, then one team priced on HubSpot and on Laureo.
- ComparisonBrowse every CRM comparisonSee how Laureo stacks up against the other CRMs you are weighing.
- PricingEvery plan, what is included, and the monthly AI credits.
Zoho CRM vs HubSpot FAQs
Common questions about choosing between Zoho CRM, HubSpot and Laureo
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