HubSpot vs Mailchimp, and the all-in-one option
Mailchimp is an email marketing tool whose marketing CRM is segments, tags and an audience dashboard, and HubSpot is a CRM whose paid email marketing is Marketing Hub, priced by marketing contacts. Laureo sends campaigns from the CRM on every plan, with unlimited contacts on all plans.
Which is better, Mailchimp or HubSpot?
Mailchimp is the lighter email tool, with paid plans priced by contact total from $13 a month for 12 months at 500 contacts, and HubSpot is the fuller CRM, whose paid email marketing is Marketing Hub: Starter first, then Professional from $800 a month. If you want campaigns sent from the CRM with no contact tier at all, Laureo includes them on every plan, with unlimited contacts on all plans.
Mailchimp vs HubSpot on one campaign, from the list to the paid invoice, with the two together and with Laureo alone:
| Step | Mailchimp and HubSpot | Laureo |
|---|---|---|
| Build the list | A Mailchimp audience, billed by contact total | Contacts and companies in the CRM, unlimited on all plans |
| Send the campaign | From Mailchimp, or from HubSpot: free sends with HubSpot branding, then Marketing Hub | Campaigns on every plan |
| Hand a lead to sales | HubSpot's Mailchimp integration syncs one way, name and email only | The contact is already in the CRM |
| Follow up | Sequences on Sales Hub Professional and Enterprise | Follow-up Sequences on Business and Ultra |
| Quote and bill | Quoting on a Professional or Enterprise Revenue Hub plan | Quotes & Invoices on every plan |
Is Mailchimp cheaper than HubSpot?
Past the entry plans, yes: Mailchimp Premium is $350 a month for 12 months with 10,000 contacts, while HubSpot Marketing Hub Professional costs from $800 a month with 2,000 marketing contacts, and both bills climb with your contacts from entry plans, Mailchimp Essentials from $13 a month for 12 months at 500 and Marketing Hub Starter with 1,000 marketing contacts. Laureo has no contact tier to climb: Pro from $83.33/mo billed annually ($99.99 month-to-month), with campaigns and unlimited contacts on all plans.
Starting prices as Mailchimp and HubSpot published them in October 2026; Mailchimp's price cards read "/mo for 12 months".
| Plan | Starts at | Contacts in that price |
|---|---|---|
| Mailchimp Essentials | $13 a month for 12 months | 500 |
| Mailchimp Standard | $20 a month for 12 months | 500 |
| Mailchimp Premium | $350 a month for 12 months | 10,000 |
| HubSpot Marketing Hub Professional | From $800 a month | 2,000 marketing contacts |
| HubSpot Marketing Hub Enterprise | From $3,600 a month | 10,000 marketing contacts |
| Laureo Pro | Pro from $83.33/mo billed annually ($99.99 month-to-month) | Unlimited on all plans |
Do I need a CRM if I use Mailchimp?
If you sell to the people you email, yes: Mailchimp tells teams that need more than its marketing CRM to sync an outside CRM, and its plans list no sales pipeline, deals, quotes or invoices. Laureo is that CRM with the campaigns built in, so the list, the deal and the invoice are in the same CRM.
HubSpot vs Mailchimp, criterion by criterion
Each row puts HubSpot, Mailchimp and Laureo on the same question. The HubSpot and Mailchimp cells come from their own pages, and the date at the top of this page says when we last checked them.
| Criterion | HubSpot | Mailchimp | Laureo |
|---|---|---|---|
| Where your contacts live | In the CRM, with paid email marketing in Marketing Hub | In an audience, with segments, tags and an audience dashboard | In the same CRM as your deals, quotes and campaigns |
| How contacts are billed | By marketing contact tier: 1,000 on Starter, 2,000 on Professional, 10,000 on Enterprise | By contact total, with unsubscribed and non-subscribed contacts counted | Unlimited contacts on all plans |
| First paid plan for campaigns | Marketing Hub Starter, the paid step past the free sends with HubSpot branding | Essentials, $13 a month for 12 months at 500 contacts | Pro from $83.33/mo billed annually ($99.99 month-to-month) |
| Growing past the limit | More marketing contacts are bought on top, and the tier cannot come down until renewal | Going over the contact limit adds an extra charge | No contact limit to go over |
| Sales pipeline and quotes | Pipelines on every edition; quoting on a Professional or Enterprise Revenue Hub plan | No sales pipeline, deals, quotes, invoices or help desk listed | CRM & Pipeline and Quotes & Invoices on every plan |
| Keeping the two in step | HubSpot's Mailchimp integration syncs one way and sends only the name and email address | Points teams to an outside CRM through its integrations directory | Contacts and campaigns in the same CRM, so there is nothing to sync |
| AI writing help | Each Starter Hub includes 500 HubSpot Credits; more at $0.010 each | Write with AI on Standard and higher only | Email drafting on every plan, with 10,000 AI credits a month on Pro |
| Contract and setup | Annual commitment on Professional, plus $3,000 Marketing Hub onboarding | Cancel or downgrade to Essentials or Free at any time | Month to month on any plan, with no onboarding fee |
| AI and your data | The AI model training setting is on by default | Its terms allow AI inputs and outputs, Customer Data included, for machine learning | The AI never trains on your data |
| App marketplaceA shorter list by design: the jobs those apps fill, from booking pages to invoices, are already built into Laureo. | Its own marketplace of third-party apps | More than 300 integrations on every plan | Google Workspace, Microsoft 365, Google Drive and Stripe |
Every tool in Laureo
The table covers the criteria that matter between HubSpot and Mailchimp. Here is the whole Laureo toolset, by name. The pricing page shows which plans include each one.
Marketing & Communication
Deals & Revenue
- Quotes & Invoices
- Booking Pages
- Deal Rooms
Customer Support
- Tickets & Help Desk
- Knowledge Base
- Public Help Center
- Feedback
- Live Chat
- AI Customer Support Agent (add-on)
Automation
HubSpot, Mailchimp, or the all-in-one option
Pick Laureo when the people you email are the people you sell to: the campaign, the pipeline, the quote and the invoice are in the same CRM on every plan, with no contact tier to outgrow and no sync to keep.
- Unlimited contacts and companies on every plan, with no contact tiers to outgrow.
- One plan and one bill cover your CRM, inbox, email campaigns, booking pages, and quotes and invoices, so you stop paying for separate tools.
- No onboarding or setup fee on any plan.
- Every plan includes monthly AI credits for the assistant, the agents and email drafting.
- The AI never trains on your data, and every AI request goes only to providers that keep none of it.
Related Resources
- ComparisonLaureo vs HubSpotA CRM sold as separate Hubs, each with its own price list, where the bill climbs once you need automation and AI.
- ComparisonLaureo vs MailchimpEmail marketing with a marketing CRM of segments and tags, priced by contact tier, and no sales pipeline, quotes or invoices.
- ComparisonIntercom vs HubSpot, and the all-in-one optionIntercom vs HubSpot: seat prices, per-outcome AI fees and a one-way sync, next to Laureo, one CRM with live chat and tickets on Business and Ultra.
- ComparisonApollo vs HubSpot, and the all-in-one optionApollo vs HubSpot: Apollo finds leads, HubSpot works them, and you pay for both. Compare seats and contracts with Laureo: CRM, campaigns and quotes in one plan.
- ComparisonZendesk vs Freshdesk, and the all-in-one optionZendesk vs Freshdesk: paid plans from $19 an agent, chat costs more on each, AI bills by resolution or session. Laureo adds the help desk on Business and Ultra.
- ComparisonHubSpot pricingHow much does HubSpot cost? Every Hub and seat price, the onboarding fees and contact tiers, each dated, then one team priced on HubSpot and on Laureo.
- AlternativeHubSpot alternativeHubSpot CRM alternatives for small teams, judged on contact pricing, add-ons and terms, with HubSpot facts dated. Laureo: unlimited contacts on all plans.
- AlternativeMailchimp alternativeMailchimp alternatives for teams that sell to the people they email: campaigns, the pipeline, quotes and invoices on every plan, with unlimited contacts.
- ComparisonBrowse every CRM comparisonSee how Laureo stacks up against the other CRMs you are weighing.
- PricingEvery plan, what is included, and the monthly AI credits.
HubSpot vs Mailchimp FAQs
Common questions about choosing between HubSpot, Mailchimp and Laureo
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