ServiceTitan comparison

The sales office CRM that runs beside ServiceTitan

ServiceTitan runs dispatch for field crews and prices every package per technician on request. Laureo has no dispatch board, so it runs beside your field tool as the sales office CRM: the pipeline, quotes, follow-up email, booking pages and invoices, at a published price.

Verified October 2026As of October 2026, ServiceTitan shows Request Pricing on its Starter, Essentials and The Works packages, each priced per technician (servicetitan.com/pricing).

What is ServiceTitan used for?

ServiceTitan is field service software for contractors: every package lists dispatching, scheduling, call booking, invoicing, a pricebook and mobile estimates, priced per technician. Laureo is a sales CRM rather than a field tool, so a shop on ServiceTitan can run its sales office in Laureo beside it.

Can you use a CRM alongside ServiceTitan?

Yes: ServiceTitan keeps the technicians, the dispatch board and the service calls, and a sales CRM keeps the selling around them, from the first request to the signed quote. Laureo has no dispatch board, route planning or technician app, so it runs beside ServiceTitan and never replaces it.

ServiceTitan has a CRM of its own, built for commercial contractors, and it lists email marketing campaigns as optional add-on features and website booking as Scheduling Pro. Laureo includes the pipeline, email campaigns and booking pages on every plan, with follow-up sequences on Business and Ultra and unlimited contacts on all plans.

The workServiceTitanLaureo
Dispatching and scheduling crewsEvery packageStays in ServiceTitan
Email campaignsOptional add-on, Marketing ProEvery plan
Booking from your websiteScheduling Pro, a Pro ProductBooking pages, every plan
Quotes and invoicesEvery packageEvery plan

Does ServiceTitan include email marketing?

Email marketing campaigns are an optional add-on in ServiceTitan, sold as Marketing Pro, which sends targeted email and automated direct mail from its customer data. Laureo includes email campaigns on every plan, with unlimited contacts on all plans.

The verdict

Why Laureo wins against ServiceTitan

  • Every plan price is published, and you sign up and pay online with no sales call.
  • One plan and one bill cover your CRM, inbox, email campaigns, booking pages, and quotes and invoices, so you stop paying for separate tools.
  • Email campaigns are built in on every plan, with unlimited contacts on all plans.
  • Booking pages are built in on every plan, so you need no separate scheduling tool.
At a glance

Laureo vs ServiceTitan, in short

  • What each one runs

    LaureoThe sales office: pipeline, quotes, follow-up and invoices.
    ServiceTitanThe field: every package lists dispatching, scheduling, call booking and a pricebook.
  • How the price is set

    LaureoPublished plans, bought online.
    ServiceTitanPer technician, with Request Pricing on every package.
  • Email campaigns

    LaureoOn every plan, with unlimited contacts on all plans.
    ServiceTitanAn optional add-on, in Marketing Pro.
  • Website booking

    LaureoBooking pages on every plan.
    ServiceTitanScheduling Pro, one of its Pro Products.
Pricing

What you actually pay

Every Laureo plan carries the CRM, email campaigns, automation and invoicing, and Business and Ultra add the help desk and team chat. Here is how the entry price lines up against ServiceTitan.

Laureo
$83.33/mo

Pro, billed annually ($99.99 month-to-month)

Every plan price is published, and every plan covers the sales office: the pipeline, quotes and invoices, email campaigns and booking pages, with unlimited contacts on all plans.

ServiceTitan
Request pricingto start

ServiceTitan prices its Starter, Essentials and The Works packages per technician and publishes no figure for any of them. Pro Products such as Marketing Pro, Scheduling Pro and Contact Center Pro sit on top, under Upgrade to Pro Products.

Competitor pricing as of the verified date above. Check their site for current rates.

Feature comparison

What is included, side by side

A check means it is on a plan; the note under a feature names the plan when only a higher plan has it. “Add-on” means a paid add-on, bought separately. “Coming soon” means it is announced but not available yet. A line means it is not available.

FeatureLaureoServiceTitan
Published plan pricesEvery Laureo plan price is published and you sign up online; ServiceTitan shows Request Pricing on all three of its packagesIncludedNot available
Email campaignsOn every Laureo plan, with unlimited contacts on all plans; ServiceTitan lists email marketing campaigns as optional add-on features, in Marketing ProIncludedAdd-onAvailable as an add-on
Online booking pagesBooking pages on every Laureo plan; ServiceTitan's website booking is Scheduling Pro, one of its Pro ProductsIncludedAdd-onAvailable as an add-on
Sales pipeline and deal trackingOn every Laureo plan; ServiceTitan's CRM tracks opportunities and deals for commercial contractorsIncludedIncluded
Quotes and invoicesOn every Laureo plan, with card payments on Business and Ultra; every ServiceTitan package lists invoicing and mobile estimatesIncludedIncluded
Follow-up on open quotesOn every Laureo plan an agent drafts the follow-up on an opened quote for your approval, with multi-step sequences on Business and Ultra; ServiceTitan lists follow-up functionality for unsold estimatesIncludedIncluded
Recurring invoices for service agreementsOn Business and Ultra on Laureo; every ServiceTitan package lists customizable membershipsIncludedIncluded
Reports and dashboardsOn every Laureo plan, with goals and quotas on Business and Ultra; every ServiceTitan package lists advanced reportingIncludedIncluded
Phone and SMSPhone and SMS are coming soon on Laureo; ServiceTitan Contact Center Pro is a call center platform for home service and trade businessesComing soonAdd-onAvailable as an add-on

Every tool in Laureo

The table covers the rows that matter against ServiceTitan. Here is the whole Laureo toolset, by name. The pricing page shows which plans include each one.

Why teams switch

Why teams move from ServiceTitan to Laureo

  • A price you can readEvery Laureo plan price is published and you sign up online. ServiceTitan prices each package per technician and asks you to request pricing.
  • Campaigns in the planEmail campaigns come with every plan, with unlimited contacts on all plans. ServiceTitan lists email marketing campaigns as optional add-on features.
  • Booking without an upgradeBooking pages are part of every plan. ServiceTitan's website booking engine is Scheduling Pro, one of the Pro Products on its upgrade list.
  • Built for the people who sell the jobThe pipeline, quotes, follow-up email and invoices sit in the same CRM for the sales office, beside the field tool your crews already use.
  • AI that asks firstAgents route new form leads and draft the follow-up on a quiet deal or an opened quote, and by default every agent except Ticket Triage asks before it acts.
AI agents

ServiceTitan's AI, and Laureo's agent roster

ServiceTitan's AI

ServiceTitan runs its Pro Products on Titan Intelligence, its own AI for the trades, and offers AI Virtual Agents that book jobs as a standalone product or inside Contact Center Pro; Laureo includes monthly AI credits on every plan, and its agents route new leads and draft follow-up for a person to approve.

Laureo runs named agents instead. They work in the background and share one pool of monthly AI credits with no per-conversation fees. By default, every agent except Ticket Triage asks before it changes anything, and each comes with every plan; Ticket Triage comes with Ultra.

  • Lead Router reads each new form lead, drafts a first reply and proposes an owner and a follow-up task.
  • Deal Follow-Up flags deals that have gone quiet and drafts the next follow-up.
  • Duplicate Guard checks each new company for a duplicate and proposes the merge.
  • Quote Follow-Up drafts a follow-up when a client opens a quote without accepting it.
  • Inbox Clerk turns email from your contacts into CRM work, such as a task, a ticket or a deal link.
  • Ticket Triage sorts each new customer ticket and finds the matching help article, on the Ultra plan.
Security

Your data stays yours. Every record is isolated to your workspace, and the AI never trains on or keeps your data.

See how we keep your data safe

Laureo vs ServiceTitan FAQs

Common questions about choosing between Laureo and ServiceTitan

Stop logging. Start selling.

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