CRM Glossary

What is Deal?

A potential sale being tracked through your pipeline. Deals (also called opportunities) have a value, an expected close date, and move through stages from qualification to closed-won or closed-lost.

Related terms

Dashboard
A visual overview of key metrics and KPIs displayed in charts, graphs, and summary cards. Dashboards give managers real-time insight into pipeline health, team performance, and...
Drip Campaign
An automated sequence of emails sent to contacts over time based on triggers or a fixed schedule. Drip campaigns nurture leads by delivering relevant content at each stage of...

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