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  1. Home
  2. Glossary
  3. Email Marketing
CRM Glossary

What is Email Marketing?

The practice of sending targeted emails to a list of contacts to promote products, share updates, or nurture leads. Email marketing is measured by open rates, click-through rates, and conversions.

Related terms

Engagement
The degree to which a contact interacts with your communications and content. High engagement (opens, clicks, replies) signals buying intent and helps prioritize follow-up.
Drip Campaign
An automated sequence of emails sent to contacts over time based on triggers or a fixed schedule. Drip campaigns nurture leads by delivering relevant content at each stage of...

All 52 terms in the CRM Glossary

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