CRM Glossary
What is Email Marketing?
The practice of sending targeted emails to a list of contacts to promote products, share updates, or nurture leads. Email marketing is measured by open rates, click-through rates, and conversions.
Related terms
- Engagement
- The degree to which a contact interacts with your communications and content. High engagement (opens, clicks, replies) signals buying intent and helps prioritize follow-up.
- Drip Campaign
- An automated sequence of emails sent to contacts over time based on triggers or a fixed schedule. Drip campaigns nurture leads by delivering relevant content at each stage of...
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