Front alternative

Laureo vs Front

Front is a shared inbox for customer teams, priced per seat, and on Professional and Enterprise it syncs accounts and contacts from Salesforce or HubSpot, and accounts from Microsoft Dynamics 365. Laureo starts from the CRM and adds a support queue, a knowledge base and website chat to it on Business and Ultra.

Verified November 2026As of October 2026, Front Starter is $25 per seat a month billed annually, and Copilot is a $20 per seat add-on (front.com/pricing).

What is Front used for?

Front is used by customer teams to share email and support requests: every plan includes shared inboxes, ticketing and a public knowledge base, and Professional adds several channels in one inbox, ticket SLAs and the customer portal. Front prices each seat, from $25 a month billed annually on Starter for up to 10 seats.

Starter supports one channel type, email, chat or SMS, so a team that answers email and website chat together starts on Professional at $65 a seat a month billed annually.

Is Front a CRM?

Not a sales CRM: Front keeps contacts and accounts with their conversation history, and on Professional and Enterprise it syncs accounts and contacts from Salesforce or HubSpot, and accounts from Microsoft Dynamics 365, while its pricing page lists no pipeline, deals, quotes or invoices. Laureo begins with the CRM, so on Business and Ultra the support queue runs in the same CRM as the contacts, companies and deals.

On Business and Ultra a Laureo ticket can turn into a new linked deal or task from the queue, and a deal made that way sends its quote and invoice like any other deal.

Customer dataFrontLaureo
Contacts and accountsEvery planEvery plan, unlimited contacts on all plans
Sync from another CRMSalesforce, HubSpot or Dynamics 365 on Professional and EnterpriseNothing to sync: one CRM
Pipeline, quotes, invoicesNot on its pricing pageEvery plan

Does Front charge for AI?

Yes: Copilot, the assistant that drafts replies for agents, is $20 per seat a month on Starter and Professional and included on Enterprise, and Autopilot, the AI agent, is an add-on on every plan from $0.05 per conversation. Each Laureo plan comes with a monthly allowance of AI credits, and Laureo's AI never trains on your data.

Front also says it may use your data to further train your model, kept apart from other companies' data.

The verdict

Why Laureo wins against Front

  • One plan and one bill cover your CRM, inbox, email campaigns, booking pages, and quotes and invoices, so you stop paying for separate tools.
  • Email campaigns are built in on every plan, with unlimited contacts on all plans.
  • Every plan includes monthly AI credits for the assistant, the agents and email drafting.
  • The AI never trains on your data, and every AI request goes only to providers that keep none of it.
  • Business and Ultra include a second full seat in the plan price, and no plan has a seat minimum.
At a glance

Laureo vs Front, in short

  • CRM first vs inbox first

    LaureoThe CRM comes first; on Business and Ultra the support queue runs in that same CRM.
    FrontA shared inbox that syncs CRM data from Salesforce, HubSpot or Dynamics 365.
  • Channels on the entry plan

    LaureoEmail, portal and live chat tickets in one queue on Business and Ultra.
    FrontOne channel type on Starter; several channels start on Professional.
  • AI pricing

    LaureoAn AI credit allowance in every plan, with no seat fee.
    FrontCopilot at $20 a seat a month, Autopilot from $0.05 a conversation.
Pricing

What you actually pay

Every Laureo plan carries the CRM, email campaigns, automation and invoicing, and Business and Ultra add the help desk and team chat. Here is how the entry price lines up against Front.

Laureo
$83.33/mo

Pro, billed annually ($99.99 month-to-month)

Every plan pairs the CRM with campaigns, booking pages, quotes and invoices; Business and Ultra put the support queue, website chat, a knowledge base and a public help center in that same CRM.

Front
$25/seat/moto start

Starter is $25 per seat a month billed annually for up to 10 seats and one channel type, Professional $65 for up to 50 seats, and Enterprise $105, which is annual only. Copilot adds $20 a seat on Starter and Professional, Autopilot starts at $0.05 per conversation, and Front lists no pipeline, quotes or invoices.

Competitor pricing as of the verified date above. Check their site for current rates.

Feature comparison

What is included, side by side

A check means it is on a plan; the note under a feature names the plan when only a higher plan has it. “Add-on” means a paid add-on, bought separately. “Coming soon” means it is announced but not available yet. A line means it is not available.

FeatureLaureoFront
Shared inbox for a team addressOn Business and Ultra on Laureo, a support address on Google Workspace or a licensed Microsoft 365 account runs as the ticket queue (a Microsoft 365 shared mailbox without its own license cannot be connected yet); every Front plan includes shared inboxes for Office 365 or Gmail emailIncludedIncluded
Email and live chat in one queueOn Business and Ultra on Laureo, website chats land as tickets beside email; Front Starter supports one channel type, so email and chat together start on ProfessionalIncludedIncluded
Knowledge base and public help centerOn Business and Ultra on Laureo; every Front plan includes a public knowledge base, multi-language on EnterpriseIncludedIncluded
Ticket SLAs and a customer portalOn Business and Ultra on Laureo; Front lists ticket SLAs and the customer portal on Professional and EnterpriseIncludedIncluded
Sales pipeline and dealsFront's pricing page lists support features and no pipeline or deals; on Professional and Enterprise it syncs accounts and contacts from Salesforce or HubSpot, and accounts from Dynamics 365IncludedNot available
Quotes and invoicesEvery Laureo plan sends quotes that turn into invoices, with card collection on Business and Ultra; quotes and invoices are absent from Front's pricing pageIncludedNot available
Email campaigns in the planSegmented email campaigns go out from every Laureo plan, with unlimited contacts on all plans; Front's plan comparison has no campaign featureIncludedNot available
AI reply drafts with no seat feeLaureo drafts email replies with your CRM context on every plan; Front sells Copilot at $20 per seat a month on Starter and Professional and includes it on EnterpriseIncludedIncluded
AI that resolves conversations, no per-conversation feeLaureo's Ultra plan includes a resolution agent, under fair-use limits, that drafts the reply and resolves a ticket only where you allow it; Front sells its Autopilot AI agent from $0.05 per conversationIncludedAdd-onAvailable as an add-on
AI never trains on your dataFront says it may use your data to further train your model, kept apart from other companies' dataIncludedNot available
Workflow automationLaureo includes basic automation on every plan and advanced automation on Business and Ultra, with no per-run fee; Front allows 10 rules on Starter and 20 on ProfessionalIncludedIncluded
A second full seat in the plan priceOn Business and Ultra on Laureo; every Front user is a paid seat, and Starter stops at 10 seatsIncludedNot available
Month to month on every planFront bills Starter and Professional monthly or annually, and Enterprise only annuallyIncludedNot available
Phone and SMSLaureo's Phone and SMS tool is coming soon; Front connects texts and calls through third-party integrationsComing soonAdd-onAvailable as an add-on

Every tool in Laureo

The table covers the rows that matter against Front. Here is the whole Laureo toolset, by name. The pricing page shows which plans include each one.

Why teams switch

Why teams move from Front to Laureo

  • The CRM, not a CRM syncLaureo keeps tickets, deals and email in one CRM, with nothing to sync. On Professional and Enterprise, Front syncs accounts and contacts from Salesforce or HubSpot, and accounts from Dynamics 365.
  • Sales tools in the planPipeline, campaigns, booking pages, quotes and invoices are part of every plan. Front's pricing page lists no pipeline, campaigns, quotes or invoices.
  • Email and chat on one planBusiness and Ultra put email, portal and website chat tickets in one queue. Front Starter supports a single channel type.
  • AI without a meterA monthly pool of AI credits comes with each plan. Front sells Copilot at $20 a seat a month and Autopilot from $0.05 per conversation.
  • Your data never trains the AINothing your team stores in Laureo trains its AI. Front says it may use your data to further train your model.
AI agents

Front's AI, and Laureo's agent roster

Front's AI

Front sells Copilot at $20 per seat a month on Starter and Professional (included on Enterprise) and its Autopilot AI agent from $0.05 per conversation, and says it may use your data to further train your model; with Laureo, AI credits come with every plan each month, nothing it sees trains a model, and the Ultra resolution agent holds each support reply for a person to approve unless you change that.

Laureo runs named agents instead. They work in the background and share one pool of monthly AI credits with no per-conversation fees. By default, every agent except Ticket Triage asks before it changes anything, and each comes with every plan; Ticket Triage comes with Ultra.

  • Lead Router reads each new form lead, drafts a first reply and proposes an owner and a follow-up task.
  • Deal Follow-Up flags deals that have gone quiet and drafts the next follow-up.
  • Duplicate Guard checks each new company for a duplicate and proposes the merge.
  • Quote Follow-Up drafts a follow-up when a client opens a quote without accepting it.
  • Inbox Clerk turns email from your contacts into CRM work, such as a task, a ticket or a deal link.
  • Ticket Triage sorts each new customer ticket and finds the matching help article, on the Ultra plan.
Security

Your data stays yours. Every record is isolated to your workspace, and the AI never trains on or keeps your data.

See how we keep your data safe

Related Resources

Laureo vs Front FAQs

Common questions about choosing between Laureo and Front

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