Laureo vs the Mailchimp CRM
The Mailchimp CRM is a set of marketing tools: audiences, segments and tags, priced by contact tier, with no sales pipeline, quotes or invoices. Laureo is the sales CRM with email campaigns built in on every plan and unlimited contacts on all plans.
Is Mailchimp a CRM?
Mailchimp offers marketing CRM tools: an audience with segments, tags and a dashboard for targeting email, but no sales pipeline, deals, quotes or invoices. Mailchimp itself says a team that needs more can sync an external CRM through its integrations directory, while Laureo is that CRM, with email campaigns built in on every plan.
In Laureo a campaign sent to a contact group shows on each contact's page, and their company's page lists its deals, quotes and invoices, all in the same CRM, so a segment can be built from open invoices and outstanding quotes as well as from email activity.
Does Mailchimp integrate with HubSpot?
Yes, in a limited way: HubSpot's Mailchimp integration adds contacts from HubSpot to Mailchimp lists one way only and sends just the first name, last name and email address, and a two-way sync needs HubSpot's separate data sync. Laureo sends email campaigns from the same CRM that holds the deals, so a list never has to travel between two tools.
How much does Mailchimp cost as your list grows?
Mailchimp prices every paid plan by contact tier: Essentials shows $13 a month for the first 12 months at 500 contacts, Premium $350 at 10,000 contacts, and unsubscribed contacts count toward the total. Laureo has unlimited contacts on all plans, so the list size never sets your tier, and each plan includes a monthly campaign send allowance, from 2,000 sends on Pro to 50,000 on Ultra.
Going past the contact limit on a paid Mailchimp plan adds a charge to the bill, and SMS, transactional email and website plans are add-on fees outside the marketing plan.
| Mailchimp paid plan | Price shown | Contacts at that price |
|---|---|---|
| Essentials | $13 a month for 12 months | 500 |
| Standard | $20 a month for 12 months | 500 |
| Premium | $350 a month for 12 months | 10,000 |
Why Laureo wins against Mailchimp
- Unlimited contacts and companies on every plan, with no contact tiers to outgrow.
- One plan and one bill cover your CRM, inbox, email campaigns, booking pages, and quotes and invoices, so you stop paying for separate tools.
- Every plan includes monthly AI credits for the assistant, the agents and email drafting.
- The AI never trains on your data, and every AI request goes only to providers that keep none of it.
Laureo vs Mailchimp, in short
Sales CRM vs marketing CRM
LaureoPipeline, deals, quotes and invoices next to the campaigns.MailchimpSegments, tags and an audience dashboard for email.Contacts and price
LaureoUnlimited contacts on all plans.MailchimpPriced by contact tier, with unsubscribed contacts counted.Where the CRM lives
LaureoCampaigns run inside the CRM, so lists stay with the deals.MailchimpAn external CRM syncs in through its integrations directory.
What you actually pay
Every Laureo plan carries the CRM, email campaigns, automation and invoicing, and Business and Ultra add the help desk and team chat. Here is how the entry price lines up against Mailchimp.
Pro, billed annually ($99.99 month-to-month)
One plan runs the pipeline, email campaigns, booking pages, quotes and invoices with unlimited contacts on all plans, and Business and Ultra add follow-up sequences and the help desk.
Essentials shows $13 a month for the first 12 months at 500 contacts, Standard $20 and Premium $350 at 10,000 contacts, and every paid plan rises with your contact total, unsubscribed contacts included. Going past the contact limit adds a charge, and SMS, transactional email and website plans are add-on fees.
Competitor pricing as of the verified date above. Check their site for current rates.
What is included, side by side
A check means it is on a plan; the note under a feature names the plan when only a higher plan has it. “Add-on” means a paid add-on, bought separately. “Coming soon” means it is announced but not available yet. A line means it is not available.
| Feature | Laureo | Mailchimp |
|---|---|---|
| Sales pipeline and dealsMailchimp's marketing CRM page and plans list no sales pipeline or deals | Included | Not available |
| Contact segments and tagsSegmentation on every Laureo plan; Mailchimp's marketing CRM organizes contacts with segments and tags | Included | Included |
| Unlimited contacts on all plansMailchimp prices every paid plan by contact tier, counts unsubscribed contacts, and adds a charge past the contact limit | Included | Not available |
| Broadcast email campaignsEvery Laureo plan sends segmented campaigns, with A/B subject tests on Business and Ultra; email campaigns are Mailchimp's core product | Included | Included |
| Marketing automationLaureo includes automation rules on every plan, which also run on deal and invoice changes, and follow-up sequences on Business and Ultra; Mailchimp includes automation flows on Standard and Premium and flows of up to 4 steps on Essentials | Included | Included |
| AI writing on every planLaureo includes monthly AI credits on every plan; Mailchimp's Write with AI is on Standard and higher, and Intuit Assist is at no added cost only at this time | Included | Not available |
| AI never trains on your dataMailchimp's terms let it use AI inputs and outputs, including Customer Data, to improve its AI model | Included | Not available |
| Quotes and invoicesLaureo quotes and invoices on every plan and takes card payments on Business and Ultra; Mailchimp's plans list no quotes or invoices | Included | Not available |
| Public booking pagesMailchimp names booking and scheduling only as an integrations category | Included | Not available |
| Help desk and live chatOn Business and Ultra on Laureo; Mailchimp's plans list no help desk | Included | Not available |
| Cancel or change plan at any timeMailchimp customers can cancel or downgrade to Essentials or Free at any time | Included | Included |
| Phone and SMSPhone and SMS are coming soon on Laureo; Mailchimp sells SMS as credit blocks on top of a paid plan | Coming soon | Add-onAvailable as an add-on |
| 300+ third-party integrationsMailchimp lists 300+ integrations on every plan; Laureo builds the CRM, campaigns, booking pages and invoices in, so there is less to connect, and it connects Google Workspace, Microsoft 365 and Stripe, with an API and webhooks on Business and Ultra | Not available | Included |
Every tool in Laureo
The table covers the rows that matter against Mailchimp. Here is the whole Laureo toolset, by name. The pricing page shows which plans include each one.
Marketing & Communication
Deals & Revenue
- Quotes & Invoices
- Booking Pages
- Deal Rooms
Customer Support
- Tickets & Help Desk
- Knowledge Base
- Public Help Center
- Feedback
- Live Chat
- AI Customer Support Agent (add-on)
Automation
Why teams move from Mailchimp to Laureo
- A pipeline beside the listDeals, quotes and invoices sit in the same CRM as the contacts you email, and a company page lists all three. Mailchimp's marketing CRM is segments, tags and an audience dashboard, with no sales pipeline.
- Unlimited contacts on all plansAdd every lead and keep every past customer without changing tier. Mailchimp prices each paid plan by contact total and counts unsubscribed contacts.
- One bill, fewer add-onsCampaigns, booking pages, quotes and invoices come on every plan, with the help desk on Business and Ultra. Mailchimp bills SMS, transactional email and website plans as add-on fees.
- AI on every planEvery plan includes monthly AI credits for drafting email. Mailchimp's Write with AI starts on Standard, so Essentials and Free have none.
- Your data never trains the AILaureo's AI never trains on your data. Mailchimp's terms let it use Customer Data in AI inputs and outputs to improve its AI model.
Mailchimp's AI, and Laureo's agent roster
Mailchimp offers Write with AI on Standard and higher, so Essentials and Free have no generative AI, and Intuit Assist is in beta at no added cost only at this time; Laureo includes monthly AI credits on every plan for the assistant, the agents and email drafting.
Laureo runs named agents instead. They work in the background and share one pool of monthly AI credits with no per-conversation fees. By default, every agent except Ticket Triage asks before it changes anything, and each comes with every plan; Ticket Triage comes with Ultra.
- Lead Router reads each new form lead, drafts a first reply and proposes an owner and a follow-up task.
- Deal Follow-Up flags deals that have gone quiet and drafts the next follow-up.
- Duplicate Guard checks each new company for a duplicate and proposes the merge.
- Quote Follow-Up drafts a follow-up when a client opens a quote without accepting it.
- Inbox Clerk turns email from your contacts into CRM work, such as a task, a ticket or a deal link.
- Ticket Triage sorts each new customer ticket and finds the matching help article, on the Ultra plan.
Your data stays yours. Every record is isolated to your workspace, and the AI never trains on or keeps your data.
Related Resources
- AlternativeMailchimp alternativeMailchimp alternatives for teams that sell to the people they email: campaigns, the pipeline, quotes and invoices on every plan, with unlimited contacts.
- ComparisonHubSpot vs Mailchimp, and the all-in-one optionHubSpot vs Mailchimp: HubSpot bills by marketing contact tier and Mailchimp by contact total. Laureo sends campaigns from the CRM with unlimited contacts.
- ComparisonMailchimp vs ActiveCampaign, and the all-in-one optionMailchimp vs ActiveCampaign: Mailchimp bills by contact total, ActiveCampaign by contact tier plus a pipeline add-on. Laureo sends campaigns from the CRM.
- ComparisonLaureo vs KeapAn SMB marketing automation suite whose single plan prices contacts in tiers, with no built-in support desk and no AI that acts on your records.
- ComparisonLaureo vs InsightlyA CRM with project handoff that prices Marketing, Service, and AppConnect as separate products, bills every price annually, and caps its AI Copilot by query count.
- ComparisonLaureo vs ActiveCampaignA marketing-automation tool that sells the sales pipeline as a paid add-on and prices every plan by contact tier, so the bill climbs as your list grows.
- ComparisonBrowse every CRM comparisonSee how Laureo stacks up against the other CRMs you are weighing.
- ComparisonPart of the CRM Buyers GuideHow to choose a CRM in 2026: what to look for, pricing models, and the field.
- PricingEvery plan, what is included, and the monthly AI credits.
- BlogEmail Marketing in Your CRM: Why It Matters and What It CostsWhy run email marketing in your CRM: segments from CRM data, personalization with real context, tracking to revenue, and what email marketing software costs.
Laureo vs Mailchimp FAQs
Common questions about choosing between Laureo and Mailchimp
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