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  3. Laureo vs ActiveCampaign
ActiveCampaign alternative

A better alternative than ActiveCampaign

ActiveCampaign is built for email marketing, and the real sales pipeline is a paid add-on. Laureo bundles campaigns, a full pipeline, a built-in support desk, and AI agents that act on your records at one flat per-workspace price, with no per-contact billing.

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Verified June 2026As of June 2026, ActiveCampaign starts at $15/mo for 1,000 contacts, and the sales pipeline is a paid add-on starting around $68/mo (Enhanced Pipelines), per activecampaign.com pricing.Per ActiveCampaign billing terms, accounts opened on or after November 3, 2025 are billed on every contact, including unsubscribed and bounced ones; older accounts are grandfathered.Laureo reconcile 2026-06-17: described AI as a roster of scheduled agents plus a co-pilot acting on records through an approval queue (no fixed count), and added the redesigned Service suite (three-pane inbox with SLA targets and macros, public Help Center, plus the Ultra answer-bot and agent-assist) as part of the all-in-one platform.
At a glance

Laureo vs ActiveCampaign, in short

  • One platform vs a CRM add-on

    LaureoPipeline, campaigns, support, scheduling, and invoicing run on one platform, one plan.
    ActiveCampaignA marketing tool that sells the sales pipeline as a paid add-on.
  • Flat price as your list grows

    LaureoOne flat per-workspace price, no per-contact charge.
    ActiveCampaignPriced by contact tier, so cost climbs with list size.
  • Sales agents vs marketing AI

    LaureoA roster of agents and a co-pilot work the pipeline through an approval queue, on every plan.
    ActiveCampaignAI aimed at marketing, with the deeper features locked to Pro and Enterprise.
  • One subscription vs a stack of tools

    LaureoSupport, scheduling, quotes, and invoicing all come on the plan.
    ActiveCampaignNo native tickets, scheduler, or quotes, so you buy each one elsewhere.
Pricing

What you actually pay

One Laureo plan covers the whole stack. Here is how the entry price lines up against ActiveCampaign.

Laureo
$83.33/mo

Pro, billed annually ($99.99 month-to-month)

One flat per-workspace price covers the CRM, campaigns, automation, tickets, knowledge base, surveys, scheduling, invoicing, team chat, and a roster of AI agents and a co-pilot that act on the pipeline through an approval queue, with no per-contact billing.

ActiveCampaign
$15/moto start

The $15 Starter is email and automation only, with no CRM. The price climbs as your contact list grows, and a real sales pipeline costs extra (Enhanced Pipelines around $68/mo, Sales Engagement around $111/mo).

Competitor pricing as of the verified date above. Check their site for current rates.

Feature comparison

What is included, side by side

A check means it is on the plan. “Add-on” means it costs extra or lives on a higher tier. A line means it is not available.

FeatureLaureoActiveCampaign
AI agents that run on a scheduleLaureo ships a roster of sales agents and a co-pilot that act on real records through an approval queue; ActiveCampaign aims its Active Intelligence agents and copilot at marketing, with the deeper features kept for Pro and EnterpriseIncludedAdd-onAvailable as an add-on
AI included, no separate add-onActiveCampaign meters its AI by tier and reserves the deeper features for Pro and EnterpriseIncludedAdd-onAvailable as an add-on
Predictable AI pricing (monthly budget, not per action)Laureo meters AI against a share of your monthly budget; ActiveCampaign gates its AI by plan tier rather than a flat AI budgetIncludedNot available
Contact and company managementIncludedIncluded
Sales pipeline managementActiveCampaign sells the pipeline as paid add-ons: Enhanced Pipelines around $68/mo and Sales Engagement around $111/moIncludedAdd-onAvailable as an add-on
Two-way email sync (Gmail and Outlook)IncludedIncluded
Broadcast email campaigns (A/B and segmentation)ActiveCampaign is a marketing-automation specialist; broadcast campaigns are its core strengthIncludedIncluded
Outbound email sequencesLaureo runs sequences on its campaign follow-up engine; ActiveCampaign runs them in its automation builderIncludedIncluded
Workflow automationActiveCampaign ships a deeper visual builder with a large pre-built recipe libraryIncludedIncluded
Support ticketsActiveCampaign has no native help desk; teams add a separate ticketing toolIncludedNot available
Knowledge base for your customersIncludedNot available
Service inbox with SLA targets and macrosA three-pane queue-to-thread-to-customer-context Service inbox with per-priority SLA targets and macros; ActiveCampaign routes support to a separate toolIncludedNot available
AI answer-bot grounded in your knowledge baseOn Ultra, Laureo runs an answer-bot grounded only in your verified KB articles that hands off to a human when unsure, plus agent-assist that drafts ticket replies for approval with a signed resolution log; ActiveCampaign has no help desk or support AIAdd-onAvailable as an add-onNot available
NPS and CSAT surveysActiveCampaign routes surveys to a separate toolIncludedNot available
Public booking pages and schedulerActiveCampaign has no native scheduler; teams add a separate booking toolIncludedNot available
Quotes and CPQIncludedNot available
Invoicing and paymentsLaureo takes native card and Apple Pay via Stripe Connect with funds settling in your own account; ActiveCampaign has no native quotes, invoicing, or paymentsIncludedNot available
Multi-currency billingLaureo quotes and invoices in 48 currenciesIncludedNot available
Contact enrichmentIncluded on every Laureo plan; ActiveCampaign relies on third-party enrichment toolsIncludedNot available
Public API and outbound webhooksBoth ship a public API; Laureo also sends outbound webhooksIncludedIncluded
Built-in team chat and Deal RoomsActiveCampaign has no in-app messaging; teams use a separate chat toolIncludedNot available
No per-contact email billingActiveCampaign prices by contact tier, so the bill climbs as your list growsIncludedNot available
Phone, SMS, and WhatsAppPhone and SMS are a paid add-on on Laureo; ActiveCampaign sells SMS as paid credits and WhatsApp on higher tiersAdd-onAvailable as an add-onAdd-onAvailable as an add-on
Mature automation recipe libraryActiveCampaign has years of pre-built recipes and conditional branching; Laureo ships a workflow builder with fewer starter templatesAdd-onAvailable as an add-onIncluded
Native mobile app (iOS and Android)ActiveCampaign ships native iOS and Android apps; Laureo is an installable web app that works offlineNot availableIncluded
Why teams switch

Why teams move from ActiveCampaign to Laureo

  • An all-in-one platform, not a paid bolt-onPipeline, deal scoring, marketing, support, scheduling, quotes, invoices, and payments ship on one plan. ActiveCampaign sells the sales pipeline as an add-on starting around $68/mo.
  • Sales agents on the pipeline, not capped marketing AIA roster of agents and a co-pilot flag stale deals, surface quiet leads, clean duplicates, watch for churn, and triage your inbox, acting on real records through an approval queue. ActiveCampaign aims its AI at marketing and gates the depth behind Pro.
  • The support stack is built inA three-pane Service inbox with per-priority SLA targets and macros, a public branded Help Center, CSAT-on-resolve and NPS feedback, an AI answer-bot grounded only in your verified KB articles that hands off to a human when unsure, and graduated-autonomy agent-assist that drafts replies for approval. ActiveCampaign has none of this.
  • Flat pricing as your list growsEmail your whole database under one flat per-workspace price, with no bill climbing by contact tier. ActiveCampaign is priced by contact tier, so the cost rises as your list grows.
  • Predictable AI costAI is metered against a share of your monthly budget with no per-action fees, so costs stay predictable, and you can connect your own model key when you want full control of spend. ActiveCampaign meters its AI by plan tier from the start.
  • One bill, not a stack of vendorsCRM, campaigns, automation, scheduling, tickets, surveys, invoicing, and chat in one subscription. Matching it on ActiveCampaign means the marketing plan, the CRM add-on, plus a separate scheduler, help desk, and billing tool.
AI agents

ActiveCampaign's AI, and Laureo's six agents

ActiveCampaign's AI

ActiveCampaign Active Intelligence aims its AI agents and copilot at building and optimizing marketing automations, with the deeper features gated to Pro and Enterprise, versus Laureo's roster of scheduled sales agents and a co-pilot that act on real pipeline records through an approval queue, plus a support answer-bot grounded only in verified KB articles.

Laureo runs six named agents instead. They work in the background, come with every plan, and share one monthly usage budget with no per-conversation fees.

  • Sales Pipeline Agent flags stalled deals and queues the next follow-up.
  • Outreach Agent surfaces leads that have gone quiet.
  • Data Steward cleans duplicates and fills missing fields.
  • AR & Quote Chaser chases overdue invoices and expiring quotes.
  • Customer Success Agent watches accounts for churn risk.
  • Inbox Reviewer drafts two reply options for each inbound email.
Approvals
3 pending
SP
Sales PipelineNeeds review
Send follow-up to Priya Nair about the Q3 pilot scope
Drafted reply confirms station coverage and proposes a Tuesday check-in.
ApproveEdit
IR
Inbox ReviewerNeeds review
File 3 vendor invoices to Billing
Queued
Nothing leaves your workspace until you approve it.
SPSales PipelineNeeds review
Send follow-up to Priya Nair about the Q3 pilot scope
Drafted reply confirms station coverage and proposes a Tuesday check-in.
ApproveEdit
Nothing leaves your workspace until you approve it.
SPSales PipelineNeeds review
Send follow-up to Priya Nair about the Q3 pilot scope
Drafted reply confirms station coverage and proposes a Tuesday check-in.
ApproveEdit
Nothing leaves your workspace until you approve it.
Security

Every record is isolated to your workspace, there is a full history of who changed what, files are scanned for viruses before they are stored, the AI never trains on or keeps your data, and the platform is independently security tested and verified.

See how we keep your data safe

Related Resources

  • ComparisonBrowse every CRM comparison·See how Laureo stacks up against the other CRMs you are weighing.
  • ComparisonPart of the CRM Buyers Guide·How to choose a CRM in 2026: what to look for, pricing models, and the field.
  • Pricing·Every plan, what is included, and the monthly AI budget.
  • BlogHow Much Does a CRM Cost? 2026 Pricing Guide·Most small teams should budget $30-80 per user per month for CRM in 2026. Here is how the four pricing models, hidden add-ons, and AI billing shapes change that number.

Laureo vs ActiveCampaign FAQs

Common questions about choosing between Laureo and ActiveCampaign

Yes. Laureo imports contacts, companies, deals, and activities from an ActiveCampaign CSV with smart field mapping, and most migrations finish in under an hour. Rebuilding your automations as Laureo workflows and sequences is the only manual part.
ActiveCampaign prices by contact tier and sells the pipeline as an add-on starting around $68/mo, so the bill climbs as your list grows. Laureo is one flat per-workspace price with no per-contact charge, and gets you the scheduler, help desk, and billing tools ActiveCampaign leaves out, under one subscription.
For most teams, yes. Laureo includes a workflow builder, broadcast campaigns with A/B testing and segmentation, and multi-step sequences on every plan. ActiveCampaign has a deeper recipe library with conditional branching and loop logic. If high-volume marketing automation is your core need, ActiveCampaign is genuinely deeper there.
No. A roster of AI agents and a co-pilot that act on your pipeline come with every Laureo plan, metered against a share of your monthly budget with no per-action fees, and tickets, knowledge base, surveys, scheduling, and invoicing are built in. On Ultra you also get a KB-grounded answer-bot and agent-assist that drafts support replies for approval. ActiveCampaign gates its deeper AI behind Pro and Enterprise and has none of those support tools, so a full team buys them separately.
ActiveCampaign ships native iOS and Android apps, a real strength for reps who work from a phone. Laureo is an installable web app that works offline with push notifications and swipe gestures, not a native store build. If a native app is a hard requirement, ActiveCampaign leads there today.
Laureo is an AI-first CRM that cuts manual data entry. Email syncs both ways, calendar events sync on their own, and meeting notes attach to the right record, so there is almost nothing to log. On top of that, six built-in scheduled agents work in the background to flag stale deals, surface leads that have gone quiet, clean up duplicate data, chase overdue invoices, watch for churn risk, and triage your inbox. It all comes with the CRM, email campaigns, automation, and invoicing in one plan from $83.33/mo billed annually.
Pro starts at $83.33/mo billed annually ($99.99 month-to-month) for one user. Business is $166.66/mo billed annually for two users, and Ultra is $249.99/mo billed annually for advanced needs. Business and higher include the full toolset apart from the Ultra-only AI support agents; Pro covers the everyday CRM workflow, with seven of the more advanced tools (support, knowledge base, surveys, team chat, goals, deal rooms, and multi-step follow-up sequences) reserved for Business+. Cold Outreach, the dedicated cold-outbound module with its own sending mailboxes and managed ramp, and the two AI support agents (the autonomous resolution agent and the embeddable answer-bot) are exclusive to Ultra. Every plan includes the six built-in scheduled agents and a monthly AI usage budget. No per-contact email billing and no per-conversation AI fees.
Yes. Every plan comes with a 14-day trial with full access to every feature, including the AI agents, email campaigns, support tickets, and invoicing.
Yes. Laureo imports from a CSV with smart field mapping for contacts, companies, deals, and activities, with presets for 25+ common CRMs. Most migrations finish in under an hour, and there are step-by-step guides for HubSpot, Salesforce, and Pipedrive.
Laureo is built for teams of 1 to 50. Pro fits freelancers and solo operators, while Business and Ultra add seats, shared pipelines, role-based permissions, and team chat as you grow.
Yes. Laureo syncs email both ways with Gmail and Outlook, so messages log to the right contact and deal automatically. Calendar events and meeting notes sync too, with no manual entry.

Stop logging. Start selling.

Move your ActiveCampaign data over, switch on your AI agents, and watch the busywork disappear.

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14-day trial for $2.99, credited to your first month. Cancel any plan at any time before the end of your billing cycle, no contract fees, no 30-day notice, no penalties.