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  3. Contact
CRM Glossary

What is Contact?

An individual person record in your CRM. Contacts typically belong to an account (company) and have associated activities, deals, and communication history.

Related terms

Campaign
A coordinated series of marketing messages sent to a targeted list of contacts. Campaigns can include email sequences, drip series, or one-time blasts and are tracked for...
Churn Rate
The percentage of customers who cancel or stop using your product during a given time period. A low churn rate indicates strong customer retention.
CLV
Customer Lifetime Value. The total revenue a business can expect from a single customer account over the entire duration of the relationship. CLV helps prioritize high-value...
Cold Call
An unsolicited phone call to a prospect who has not previously expressed interest in your product or service. Cold calls are often the first touchpoint in outbound sales.

All 52 terms in the CRM Glossary

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