CRM Glossary
What is Lead?
A person or company that has shown interest in your product but has not yet been qualified as a sales opportunity. Leads enter the top of the funnel and are nurtured until they become qualified prospects. This is distinct from a Cold Lead, which is an unconsented prospect that lives only in Cold Outreach until it is promoted into the CRM.
Related terms
- Cold Lead
- An unconsented, not-yet-contacted prospect that lives only inside Cold Outreach, on an imported or manually added list. Cold leads are deliberately kept separate from your CRM...
- Prospect
- A potential customer who has been identified and qualified as a good fit for your product or service. Prospects have moved beyond the lead stage and are actively engaged in the...
- MQL
- Marketing Qualified Lead. A lead that has been vetted by the marketing team based on engagement criteria (e.g., downloaded a whitepaper, attended a webinar) and is ready to be...
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