HubSpot vs Pipedrive

HubSpot vs Pipedrive, and the all-in-one option

HubSpot sells sales, marketing and service as separate Hubs, with an onboarding fee on Professional, and Pipedrive keeps its seats cheap and sells Campaigns and LeadBooster as add-ons. Laureo includes campaigns, booking pages, quotes and invoices on every plan.

Verified November 2026Pipedrive last updated its plan comparison on September 3, 2026.

Which is better, HubSpot or Pipedrive?

Pipedrive is the simpler pipeline tool, from $14 a seat a month billed annually, and HubSpot is the broader suite, with Sales Hub Professional at $90 a seat and marketing and service sold as more Hubs. Pipedrive sells Campaigns as a paid add-on and HubSpot prices Marketing Hub by marketing contacts, so a small team that wants the pipeline, campaigns, quotes and invoices in one plan can pick Laureo instead.

One customer, from the first email to the support ticket, on each:

StepHubSpotPipedriveLaureo
Email the listFree sends with HubSpot branding, then Marketing Hub by marketing contactsThe paid Campaigns add-onCampaigns on every plan
Book the callMeeting links from Sales Hub StarterMeeting scheduler from GrowthBooking Pages on every plan
Follow upSequences from Sales Hub ProfessionalSequences from Growth, 5 on that planFollow-up Sequences on Business and Ultra
Send the quoteRevenue Hub Professional or EnterpriseSmart Docs from PremiumQuotes & Invoices on every plan
Answer the ticketThe help desk on Service Hub Professional, from $90 a seat a monthNo support tickets in its plan comparisonTickets & Help Desk on Business and Ultra

Is Pipedrive cheaper than HubSpot?

With sequences, yes: Pipedrive Growth is $39 a seat a month against $90 for Sales Hub Professional, both billed annually, and HubSpot adds a one-time $1,500 onboarding fee, while Pipedrive Lite, with no sequences, is $14 a seat. Pipedrive's bill grows with the paid Campaigns add-on and, on Lite and Growth, the LeadBooster add-on for website live chat, while Laureo includes campaigns on every plan: Pro from $83.33/mo billed annually ($99.99 month-to-month).

Prices as HubSpot and Pipedrive published them in October 2026; no page we could read lists the Pipedrive Premium price.

Do HubSpot and Pipedrive charge for email marketing?

Both do: Pipedrive sells Campaigns as a paid add-on, with subscriber spots bought from 1,000 to 100,000, and HubSpot's free tools send up to 2,000 emails a calendar month with HubSpot branding, past which Marketing Hub is priced by marketing contacts, with 1,000 on Starter, 2,000 on Professional from $800 a month, and more bought on top of any edition. Laureo includes campaigns on every plan, with unlimited contacts on all plans.

Side by side

HubSpot vs Pipedrive, criterion by criterion

Each row puts HubSpot, Pipedrive and Laureo on the same question. The HubSpot and Pipedrive cells come from their own pages, and the date at the top of this page says when we last checked them.

CriterionHubSpotPipedriveLaureo
Price per seatSales Hub Professional, $90 a seat a month billed annuallyLite $14, Growth $39, Ultimate $79 a seat a month billed annuallyPro from $83.33/mo billed annually ($99.99 month-to-month)
Onboarding and unused seats$1,500 one-time onboarding on Sales Hub ProfessionalEvery seat is billed, assigned or notNo onboarding fee, and a second full seat included on Business and Ultra
Email campaignsFree sends with HubSpot branding, then paid Marketing Hub from Starter, with Professional from $800 a monthCampaigns is a paid add-on, priced by tier and subscriber limitCampaigns on every plan, with unlimited contacts on all plans
Automations and sequencesWorkflows on every Sales Hub edition; sequences on Professional and EnterpriseNo automations or sequences on Lite; both start on GrowthAutomation rules on every plan (5 on Pro, 10 on Business, unlimited on Ultra); sequences on Business and Ultra
Quotes and documentsQuoting needs a Professional or Enterprise Revenue Hub planSmart Docs only on Premium and higherQuotes & Invoices on every plan
Invoices and paymentsInvoices sent from the CRM, with built-in payment processingNo invoicing or payment collection in its plan comparisonInvoices on every plan; card payments through Stripe on Business and Ultra
Help desk and live chatHelp desk, SLAs and macros on Service Hub Professional and EnterpriseNo support tickets in its plan comparison; website live chat through LeadBooster, included from PremiumTickets & Help Desk and Live Chat on Business and Ultra
Mobile appNo app store needed: Laureo installs from the browser on a phone, with the inbox, the pipeline and quotes in it.iOS and Android appiPhone and Android appInstallable app for phone and desktop

Every tool in Laureo

The table covers the criteria that matter between HubSpot and Pipedrive. Here is the whole Laureo toolset, by name. The pricing page shows which plans include each one.

The verdict

HubSpot, Pipedrive, or the all-in-one option

Pick Laureo when a small team wants the pipeline, campaigns, quotes and invoices in one plan: no Hub to add, no add-on to buy and no onboarding fee, with the help desk and live chat on Business and Ultra.

  • One plan and one bill cover your CRM, inbox, email campaigns, booking pages, and quotes and invoices, so you stop paying for separate tools.
  • Email campaigns are built in on every plan, with unlimited contacts on all plans.
  • Quotes, invoices and payment reminders are built in on every plan, with no billing add-on.
  • No onboarding or setup fee on any plan.
  • Business and Ultra include a help desk, knowledge base, public help center and live chat, with no separate help desk subscription.

Related Resources

HubSpot vs Pipedrive FAQs

Common questions about choosing between HubSpot, Pipedrive and Laureo

Try the all-in-one option.

Weighing HubSpot against Pipedrive? Bring your data into Laureo and judge the all-in-one option on your own pipeline.

Every plan starts with a 14-day trial for $2.99, credited to your first month. Cancel any plan at any time before the end of your billing cycle, no contract fees, no 30-day notice, no penalties.