Instantly pricing: what Outreach, Credits and the CRM cost
Instantly costs $47, $97 or $358 a month for its Outreach plans, set by the emails you send and the contacts you upload, and its AI agents run on Instantly Credits, a separate subscription from $9 a month. The CRM is a third plan, at a flat $97 a month.
How much does Instantly cost?
Instantly Outreach costs $47 a month on Growth, $97 on Hypergrowth and $358 on Light Speed, priced by the emails you send and the contacts you upload, with Enterprise on request. Instantly Credits, which Copilot and the AI agents run on, is a separate subscription from $9 a month, and the CRM is a third plan at a flat $97 a month.
Monthly prices as Instantly published them in October 2026. Annual billing lowers each Outreach plan, and the Starter, Scale and Agency bundles join Outreach and Credits in one subscription.
| Outreach plan | Billed monthly | Emails a month | Uploaded contacts |
|---|---|---|---|
| Growth | $47 | 5,000 | 1,000 |
| Hypergrowth | $97 | 125,000 | 25,000 |
| Light Speed | $358 | 500,000 | 100,000 |
| Enterprise | On request | Custom | Custom |
Are Instantly Credits included in the Outreach plans?
No: Instantly Credits are a separate subscription from Outreach, from $9 a month for 150 credits, and Copilot and the AI agents draw them down at set rates, such as 5 credits for each reply the AI Reply Agent writes. Unused credits expire 2 months after purchase on monthly plans, while every Laureo plan includes monthly AI credits for the assistant, the agents and email drafting.
Laureo includes 10,000 AI credits a month on Pro, 25,000 on Business and 50,000 on Ultra, and sending email or storing contacts never spends them.
| Credits plan | Billed monthly | Credits a month |
|---|---|---|
| Nano | $9 | 150 |
| Growth | $47 to $77 | 1,500 to 2,000 |
| Supersonic | $97 to $147 | 5,000 to 7,500 |
| Hyper Credits | From $197 | 10,000 to 200,000 |
What does the Instantly CRM cost?
Instantly's help center puts its CRM plans, Growth CRM and Hyper CRM, at a flat $97 a month, billed apart from Outreach, and after the trial anything beyond basic lead viewing needs that paid plan. On Laureo, CRM & Pipeline is on every plan, and Ultra adds cold outreach from dedicated sending mailboxes; a teammate then promotes a replying lead to a CRM contact, in the same app as the deal and the invoice.
One lead, from the first email to a paid invoice, on Instantly and on Laureo:
| Step | Instantly | Laureo |
|---|---|---|
| Send the first email | An Outreach campaign, from $47 a month | Cold outreach on Ultra, from dedicated sending mailboxes with a managed ramp |
| Answer the reply | The Unibox; replies in the app start on Hypergrowth | The reply lands in your inbox under a Cold filter |
| Track the deal | The CRM plan, a flat $97 a month | CRM & Pipeline on every plan |
| Quote and bill | No quotes or invoices in its Products menu | Quotes & Invoices on every plan |
Instantly plans and prices
Each row is an Instantly plan as its pricing page lists it, with the date we checked it.
| Plan | Price | What is included |
|---|---|---|
| Instantly Credits NanoChecked October 28, 2026 | Monthly: $9Annual, per month: See Instantly's pricing page | 150 credits a month for Copilot and the AI agents |
| Outreach GrowthChecked October 28, 2026 | Monthly: $47Annual, per month: $37.60 | 5,000 emails and 1,000 uploaded contacts a month; the Unibox is preview only |
| Instantly Credits GrowthChecked October 28, 2026 | Monthly: $47 to $77Annual, per month: $37.60 | 1,500 to 2,000 credits a month |
| Starter bundleChecked October 28, 2026 | Monthly: $94Annual, per month: $85 | 5,000 emails, 1,000 uploaded contacts and 1,500 credits a month in one subscription |
| Outreach HypergrowthChecked October 28, 2026 | Monthly: $97Annual, per month: $77.60 | 125,000 emails and 25,000 uploaded contacts a month, team invites, webhooks and replies in the app |
| Instantly CRM (Growth CRM or Hyper CRM)Checked October 30, 2026 | Monthly: $97Annual, per month: See Instantly's pricing page | The CRM as its own plan; after the trial, more than basic lead viewing needs it |
| Instantly Credits SupersonicChecked October 28, 2026 | Monthly: $97 to $147Annual, per month: $87.30 | 5,000 to 7,500 credits a month |
| Scale bundleChecked October 28, 2026 | Monthly: $194Annual, per month: $175 | 100,000 emails, 25,000 uploaded contacts and 5,000 credits a month |
| Hyper CreditsChecked October 28, 2026 | Monthly: From $197Annual, per month: $177.30 | 10,000 to 200,000 credits a month |
| Outreach Light SpeedChecked October 28, 2026 | Monthly: $358Annual, per month: $286.30 | 500,000 emails and 100,000 uploaded contacts a month |
| Agency bundleChecked October 28, 2026 | Monthly: $555Annual, per month: $500 | 500,000 emails, 100,000 uploaded contacts and 10,000 credits a month |
| EnterpriseChecked October 28, 2026 | Monthly: Priced on requestAnnual, per month: Priced on request | Custom volume for Outreach, Credits and Website Visitors |
Enterprise is priced on request for Outreach, Credits and Website Visitors; the pricing page lists no figure. Checked October 28, 2026.
What Instantly charges on top
Add-ons
| Item | Price | Detail |
|---|---|---|
| Outreach add-onChecked October 28, 2026 | $87 a month | 25,000 more uploaded contacts and 125,000 more emails, on Hypergrowth, Light Speed, Scale and Agency |
| Instantly Credits add-onChecked October 28, 2026 | $425 a month | 50,000 more credits, on Hyper Credits, Scale and Agency |
| Pre-warmed Google accountChecked October 30, 2026 | $10 a month | Each account, set up by Instantly and ready to send |
| Done-for-you Google accountChecked October 31, 2026 | $5 a month | Each account, created and configured by Instantly |
| Done-for-you or Airmail accountChecked October 31, 2026 | $4 a month | Each account |
| Sending domainChecked October 30, 2026 | $15 a year | Pre-warmed or done-for-you, bought through Instantly |
Contact, hub and one-time costs
| Item | Price | Detail |
|---|---|---|
| Uploaded contacts on GrowthChecked October 28, 2026 | 1,000 contacts | Past the included volume, Instantly moves you up a tier |
| Uploaded contacts on HypergrowthChecked October 28, 2026 | 25,000 contacts | Plus 25,000 for each $87 Outreach add-on |
| Uploaded contacts on Light SpeedChecked October 28, 2026 | 100,000 contacts | Plus 25,000 for each $87 Outreach add-on |
| Unused Instantly creditsChecked October 28, 2026 | Expire after 2 months | On monthly plans; on annual plans, 1 year after purchase |
What the same team pays on Instantly and on Laureo
Two people who send about 10,000 cold emails a month and work the replies as deals: 2 seats and 10,000 contacts, using CRM & Pipeline, Smart Inbox, Follow-up Sequences, Campaigns, Quotes & Invoices.
Growth caps uploads at 1,000 contacts and 5,000 emails a month, so this team needs Hypergrowth, and the CRM is a plan of its own. The AI agents spend Instantly Credits, a third subscription, and Instantly lists no quotes or invoices in its Products menu.
- Outreach Hypergrowth1 x $97 per account$97
- Instantly CRM plan1 x $97 per account$97
Cold Outreach is on Ultra, so this bill prices Ultra.
- Ultra plan2 seats included$299.99
- Unlimited contacts and companies on every plan, with no contact tiers to outgrow.
Instantly prices as published, checked October 28, 2026. Check their site for current rates. Laureo prices come from the pricing page.
Every tool in Laureo
The Laureo bill above covers the plan, not one tool. Here is the whole toolset, by name. The pricing page shows which plans include each one.
Marketing & Communication
Deals & Revenue
- Quotes & Invoices
- Booking Pages
- Deal Rooms
Customer Support
- Tickets & Help Desk
- Knowledge Base
- Public Help Center
- Feedback
- Live Chat
- AI Customer Support Agent (add-on)
Automation
Why teams pick Laureo over Instantly
- One plan and one bill cover your CRM, inbox, email campaigns, booking pages, and quotes and invoices, so you stop paying for separate tools.
- Quotes, invoices and payment reminders are built in on every plan, with no billing add-on.
- Unlimited contacts and companies on every plan, with no contact tiers to outgrow.
- Every plan includes monthly AI credits for the assistant, the agents and email drafting.
- The AI never trains on your data, and every AI request goes only to providers that keep none of it.
Related Resources
- ComparisonLaureo vs InstantlyA cold email sending platform with its lead data and AI on a separate credits plan, and no quotes, invoices or help desk.
- AlternativeInstantly alternativeAn Instantly alternative for teams that close after the reply: cold email on Ultra, with the deal, quote and invoice in the same CRM.
- ComparisonFront pricing: what each seat and AI add-on costsHow much does Front cost? Starter, Professional and Enterprise per seat, billed monthly or annually, plus Copilot and Autopilot, dated, then one team on Laureo.
- ComparisonSmartlead pricing: what each plan and add-on costsHow much does Smartlead cost? Base, Pro and both Unlimited plans with contacts, sends and add-ons, each dated, and what a Smartlead plan leaves out.
- ComparisonApollo pricing: what each seat, credit and add-on costsHow much does Apollo cost? Free, Basic, Professional and Organization per seat, the credits and add-ons, each dated, then the same team priced on Laureo.
- ComparisonInstantly vs lemlist, and the all-in-one optionInstantly vs lemlist: Outreach caps and a separate CRM plan against volume tiers and CRM integrations, next to Laureo Ultra: cold outreach inside the CRM.
- ComparisonInstantly vs Smartlead, and the all-in-one optionInstantly vs Smartlead: send and contact caps, a separate CRM plan against CRM access from Pro, next to Laureo Ultra with cold outreach inside the CRM.
- ComparisonInstantly vs Apollo, and the all-in-one optionInstantly vs Apollo: Outreach by volume with a separate CRM plan against Apollo seat plans and credits, next to Laureo Ultra: cold outreach inside the CRM.
- ComparisonBrowse every CRM comparisonSee how Laureo stacks up against the other CRMs you are weighing.
- PricingLaureo pricingEvery plan, what is included, and the monthly AI credits.
Instantly pricing FAQs
Common questions about what Instantly costs, and what Laureo costs instead
Price your own team.
Put your Instantly bill next to one Laureo plan, then try it with your own data.
Every plan starts with a 14-day trial for $2.99, credited to your first month. Cancel any plan at any time before the end of your billing cycle, no contract fees, no 30-day notice, no penalties.