GoHighLevel pricing: plans, AI and usage fees
GoHighLevel costs $97 a month on Starter, $297 on Unlimited and $497 on Agency Pro, and Enterprise is sales-led. The AI Employee is $50 or $97 a month per sub-account on top, and email sends and premium AI bill per use.
How much does GoHighLevel cost?
GoHighLevel costs $97 a month on Starter, $297 on Unlimited and $497 on Agency Pro, or $970, $2,970 and $4,970 a year, and Enterprise is priced by its sales team. The AI Employee is $50 or $97 a month per sub-account on top, and numbers, texts, email sends and premium AI are billed per use.
| Plan | Monthly | Yearly | What it adds |
|---|---|---|---|
| Starter | $97 | $970 | 3 sub-accounts |
| Unlimited | $297 | $2,970 | Unlimited sub-accounts, basic API access |
| Agency Pro | $497 | $4,970 | SaaS Mode, advanced API access |
| Enterprise | Not published | Not published | Sold through its enterprise team |
What are the downsides of GoHighLevel?
For a B2B team, GoHighLevel's downsides are its usage fees and its agency focus: AI agents, email sends and premium AI bill on top of the plan, Unlimited is pitched to growing agencies, and Agency Pro adds SaaS Mode to resell the app. Its native help desk is still listed as in progress on its ideas board.
HighLevel's own blog tells users to build a support ticketing system from forms and workflows. Laureo has the help desk, knowledge base, public help center and live chat on Business and Ultra.
Is the GoHighLevel AI Employee included in the plan?
No, GoHighLevel sells the AI Employee per sub-account at $50 or $97 a month, with a $20 Starter only for agencies on the $497 plan. Without it, Conversation AI and Voice AI are billed per use, while Email AI and the AI assistants come at no extra cost.
Every Laureo plan includes monthly AI credits for the assistant, the agents and email drafting, and Pro starts at $83.33 a month billed annually.
GoHighLevel plans and prices
Each row is a GoHighLevel plan as its pricing page lists it, with the date we checked it.
| Plan | Price | What is included |
|---|---|---|
| StarterChecked October 28, 2026 | Monthly: $97 a monthAnnual, per month: $970 a year, no monthly figure shown | 3 sub-accounts, with unlimited contacts and users |
| UnlimitedChecked October 28, 2026 | Monthly: $297 a monthAnnual, per month: $2,970 a year, no monthly figure shown | Unlimited sub-accounts and basic API access, built for growing agencies |
| Agency ProChecked October 28, 2026 | Monthly: $497 a monthAnnual, per month: $4,970 a year, no monthly figure shown | SaaS Mode for reselling, advanced API access and the $20 AI Employee Starter |
| EnterpriseChecked October 28, 2026 | Monthly: Not publishedAnnual, per month: Not published | Sold through its enterprise team |
HighLevel sells Enterprise through its enterprise team and lists no price for it. Checked October 28, 2026.
What GoHighLevel charges on top
Add-ons
| Item | Price | Detail |
|---|---|---|
| AI Employee StarterChecked October 28, 2026 | $20 a month per sub-account | Only for agencies on the $497 plan |
| AI Employee GrowthChecked October 28, 2026 | $50 a month per sub-account | Open to eligible sub-accounts on every agency plan |
| AI Employee UnlimitedChecked October 28, 2026 | $97 a month per sub-account | Open to eligible sub-accounts on every agency plan |
| Dedicated email IPChecked October 28, 2026 | $59 a month per IP | Listed among HighLevel's add-ons |
Contact, hub and one-time costs
| Item | Price | Detail |
|---|---|---|
| Email sendsChecked October 28, 2026 | $0.675 per 1,000 emails | Charged on every plan |
| Workflow AI actionsChecked October 31, 2026 | $0.01 per execution | Billed per use even with an AI Employee plan |
| Conversation AI and Voice AIChecked October 28, 2026 | Per use | Not included without an eligible AI Employee plan |
| Telecom and premium AI usageChecked October 28, 2026 | Per use | HighLevel bills its numbers, texts, emails sent and premium AI on top of the subscription |
What the same team pays on GoHighLevel and on Laureo
A solo founder who wants AI working the leads: 1 seat and 5,000 contacts, using CRM & Pipeline, AI Agents, Campaigns, Booking Pages, Quotes & Invoices.
HighLevel also bills email sends at $0.675 per 1,000 on every plan, and workflow AI actions at $0.01 per run even with an AI Employee plan.
- Starter plan1 x $97 per account$97
- AI Employee Growth1 x $50 per sub-account$50
- Pro plan1 seat included$99.99
- Unlimited contacts and companies on every plan, with no contact tiers to outgrow.
GoHighLevel prices as published, checked October 28, 2026. Check their site for current rates. Laureo prices come from the pricing page.
Every tool in Laureo
The Laureo bill above covers the plan, not one tool. Here is the whole toolset, by name. The pricing page shows which plans include each one.
Marketing & Communication
Deals & Revenue
- Quotes & Invoices
- Booking Pages
- Deal Rooms
Customer Support
- Tickets & Help Desk
- Knowledge Base
- Public Help Center
- Feedback
- Live Chat
- AI Customer Support Agent (add-on)
Automation
Why teams pick Laureo over GoHighLevel
- Every plan includes monthly AI credits for the assistant, the agents and email drafting.
- One plan and one bill cover your CRM, inbox, email campaigns, booking pages, and quotes and invoices, so you stop paying for separate tools.
- Business and Ultra include a help desk, knowledge base, public help center and live chat, with no separate help desk subscription.
- Ultra includes cold outreach that sends from dedicated sending mailboxes, with replies landing in your inbox.
Related Resources
- ComparisonLaureo vs GoHighLevelAn agency toolkit built to white-label and resell to clients, where the flat price climbs once AI agents, calling, and texting are added on top.
- ComparisonZoho CRM pricing: every edition, datedHow much does Zoho CRM cost? Free to Ultimate per user, record caps by edition and Zoho Desk for the help desk, dated, then one team priced on Zoho and Laureo.
- ComparisonPipedrive pricing: every plan and add-on, datedHow much does Pipedrive cost? Lite to Ultimate per seat, the Campaigns and LeadBooster add-ons and plan limits, dated, then one team on Pipedrive and Laureo.
- Comparisonmonday CRM pricing: plans, minimums and capsHow much does monday CRM cost? Basic, Standard and Pro per seat, the 3-user start, the contact caps and the separate help desk, dated, next to one Laureo plan.
- ComparisonLaureo vs ThryvA small-business suite sold as separate Centers, with a one-time onboarding fee on its CRM package and annual plans that renew on their own.
- ComparisonLaureo vs Zendesk SellZendesk is retiring Sell on August 31, 2027. The real question is where you land next.
- ComparisonLaureo vs ZendeskA help desk priced per agent, with live chat on the Suite plans and the CRM kept in another product joined by an integration.
- ComparisonBrowse every CRM comparisonSee how Laureo stacks up against the other CRMs you are weighing.
- PricingLaureo pricingEvery plan, what is included, and the monthly AI credits.
GoHighLevel pricing FAQs
Common questions about what GoHighLevel costs, and what Laureo costs instead
Price your own team.
Put your GoHighLevel bill next to one Laureo plan, then try it with your own data.
Every plan starts with a 14-day trial for $2.99, credited to your first month. Cancel any plan at any time before the end of your billing cycle, no contract fees, no 30-day notice, no penalties.