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  3. Laureo vs Thryv
Thryv alternative

A better alternative than Thryv

Thryv bundles scheduling and local marketing for owner-operators, but it bills per location and stops short of real sales pipelines. Laureo is one flat per-workspace price for an all-in-one platform that runs your whole sales process, with six built-in scheduled agents that act on your real records through an approval queue.

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Verified June 2026As of June 2026, Thryv prices per location, with Business Center at $228, $382, and $533/mo and the Essential Bundle at $456/mo per location, plus a one-time $250 onboarding fee (thryv.com/pricing).Thryv ships AI helpers for content and review replies and its newer AI Lead Flow automation, built on the Keap engine it folded into the higher tiers.Laureo reconcile (June 2026): six built-in scheduled agents act on real records alongside a co-pilot that queues actions for approval; the Service suite adds a three-pane inbox with SLA targets plus, on Ultra, an answer bot grounded in your verified help-center articles and agent-assist that drafts replies for approval with a signed resolution log; AI is billed as a share of the plan with no per-action fees, and you can use your own model key; invoicing and payments quote in 48 currencies.
At a glance

Laureo vs Thryv, in short

  • Flat price vs per location

    LaureoOne flat per-workspace price covers every location, with nothing up front.
    ThryvBilled per location at $456/mo, with a one-time $250 onboarding fee, so the bundle repeats with each new site.
  • B2B sales vs appointment booking

    LaureoMultiple pipelines, weighted forecasting, deal aging, plus tickets and surveys.
    ThryvOne appointment pipeline, no weighted forecast, no tickets or surveys.
  • Agents on your records vs AI helpers

    LaureoSix built-in scheduled agents plus a co-pilot work your pipeline, inbox, and data through an approval queue.
    ThryvAI helpers for content and review replies that you start one at a time.
  • Where Thryv is ahead

    LaureoBuilt for the sales pipeline, not local storefront marketing.
    ThryvLocal listings, review response, bundled phone and SMS, and native mobile apps.
Pricing

What you actually pay

One Laureo plan covers the whole stack. Here is how the entry price lines up against Thryv.

Laureo
$83.33/mo

Pro, billed annually ($99.99 month-to-month)

One plan covers the full platform: pipeline, email campaigns, support tickets, invoicing, booking, team chat, operations, and AI agents that act on your records, priced per workspace however many locations you run.

Thryv
$228/mo per locationto start

Business Center runs $228 to $533/mo per location, with a one-time $250 onboarding fee. The Essential Bundle with Marketing Center is $456/mo per location, so every extra storefront repeats the whole bill.

Competitor pricing as of the verified date above. Check their site for current rates.

Feature comparison

What is included, side by side

A check means it is on the plan. “Add-on” means it costs extra or lives on a higher tier. A line means it is not available.

FeatureLaureoThryv
AI agents that run on a scheduleLaureo ships six built-in scheduled agents that act on your records, plus a co-pilot that drafts and queues actions for your approval; Thryv has AI helpers for content and review replies that wait for you to start themIncludedNot available
AI included, no separate add-onThryv AI sits inside the higher Marketing and Business Center tiersIncludedAdd-onAvailable as an add-on
Predictable AI pricing (share of plan, no per-action fees)Laureo includes a monthly AI budget sized as a share of your plan with no per-action fees, and you can use your own model key if you prefer; Thryv AI is gated to pricier tiers and metered from the startIncludedNot available
Contact managementIncludedIncluded
Pipeline managementThryv is appointment-centric with a single pipeline; no weighted forecast or deal agingIncludedAdd-onAvailable as an add-on
Multiple pipelines (leads, deals, projects)Thryv runs one appointment-driven pipelineIncludedNot available
Two-way email sync (Gmail and Outlook)Thryv routes external email through its own platform rather than syncing your mailbox both waysIncludedNot available
Broadcast email campaigns (A/B and segmentation)Both ship marketing campaigns with segmentation; Thryv runs them through its Marketing Center and Keap layerIncludedIncluded
Outbound email sequencesLaureo runs sequences on its campaign follow-up engine; Thryv uses the Keap automation builderIncludedIncluded
Workflow automationIncludedIncluded
Support ticketsThryv has a client portal but no support ticket queueIncludedNot available
Knowledge base for your customersIncludedNot available
Surveys (NPS and CSAT)Thryv collects public reviews but has no closed-loop NPS or CSAT surveyIncludedNot available
Service inbox with answer bot and agent-assistLaureo ships a three-pane Service inbox with per-priority SLA targets, macros, and a public Help Center; on Ultra it adds an answer bot grounded only in your verified help-center articles that hands off to a human, and agent-assist that drafts replies for your approval with a signed resolution log. Thryv has no support queue or support AIAdd-onAvailable as an add-onNot available
Quotes and CPQIncludedNot available
Invoicing and paymentsThryv estimates, invoices, and takes payment; pay-at-booking is a genuine strengthIncludedIncluded
Public booking pages and schedulerThryv scheduling is a genuine strength for appointment businessesIncludedIncluded
Custom fields and objectsThryv has basic custom fields but no custom objects; Laureo adds custom objects on topIncludedIncluded
Multi-currency billingLaureo quotes and invoices in 48 currenciesIncludedNot available
Contact enrichmentIncluded on every Laureo plan, with the data provided by LaureoIncludedNot available
Public API and outbound webhooksLaureo ships a public REST API and outbound webhooks; Thryv exposes a more limited app and connector modelIncludedAdd-onAvailable as an add-on
Flat price regardless of locationsThryv prices per location, so the bundle multiplies with each storefrontIncludedNot available
No setup or onboarding feeThryv charges a one-time $250 onboarding feeIncludedNot available
Phone, SMS, and WhatsAppThryv bundles calling and texting in its Command Center; on Laureo, phone and SMS are a paid add-onAdd-onAvailable as an add-onIncluded
Local listings and review responseThryv syncs listings across dozens of sites and responds to reviews across many platforms; Laureo does not offer thisNot availableIncluded
Native mobile app (iOS and Android)Thryv ships native iOS and Android apps; Laureo is an installable web app that works offline with push notificationsNot availableIncluded
Why teams switch

Why teams move from Thryv to Laureo

  • Priced per workspace, not per locationYour bill stays flat at one or twenty storefronts. Thryv charges for the full bundle again per site.
  • Agents that work your pipeline and inboxSix built-in scheduled agents act on your real records, plus a co-pilot that queues actions for your approval: they chase stale deals, re-engage quiet leads, dedupe records, chase overdue invoices, watch for churn, and triage your inbox. Thryv waits for you to start each AI helper.
  • Built for B2B sellingMultiple pipelines, weighted forecasting, deal aging, and territories come standard. Thryv runs one appointment pipeline.
  • The support stack is in the boxTicket queues, a customer knowledge base, NPS and CSAT surveys, a three-pane Service inbox with SLA targets, and on Ultra an answer bot grounded in your help-center articles plus agent-assist that drafts replies for approval all ship with the plan. Thryv has none of these.
  • Month to month, nothing up frontLaureo is priced per workspace month to month with nothing to pay before you start. Thryv lists a one-time $250 onboarding fee on top of its per-location bundle.
  • Predictable AI costEvery plan includes a monthly AI budget sized as a share of the plan with no per-action fees, and you can use your own model key if you prefer. Thryv gates AI behind its pricier tiers.
AI agents

Thryv's AI, and Laureo's six agents

Thryv's AI

Thryv offers discrete AI helpers for writing content and replying to reviews, plus its newer AI Lead Flow automation built on Keap, versus Laureo's six built-in scheduled agents and a co-pilot that act on your real records through an approval queue, with Zero Data Retention on every plan.

Laureo runs six named agents instead. They work in the background, come with every plan, and share one monthly usage budget with no per-conversation fees.

  • Sales Pipeline Agent flags stalled deals and queues the next follow-up.
  • Outreach Agent surfaces leads that have gone quiet.
  • Data Steward cleans duplicates and fills missing fields.
  • AR & Quote Chaser chases overdue invoices and expiring quotes.
  • Customer Success Agent watches accounts for churn risk.
  • Inbox Reviewer drafts two reply options for each inbound email.
Approvals
3 pending
SP
Sales PipelineNeeds review
Send follow-up to Priya Nair about the Q3 pilot scope
Drafted reply confirms station coverage and proposes a Tuesday check-in.
ApproveEdit
IR
Inbox ReviewerNeeds review
File 3 vendor invoices to Billing
Queued
Nothing leaves your workspace until you approve it.
SPSales PipelineNeeds review
Send follow-up to Priya Nair about the Q3 pilot scope
Drafted reply confirms station coverage and proposes a Tuesday check-in.
ApproveEdit
Nothing leaves your workspace until you approve it.
SPSales PipelineNeeds review
Send follow-up to Priya Nair about the Q3 pilot scope
Drafted reply confirms station coverage and proposes a Tuesday check-in.
ApproveEdit
Nothing leaves your workspace until you approve it.
Security

Every record is isolated to your workspace, there is a full history of who changed what, files are scanned for viruses before they are stored, the AI never trains on or keeps your data, and the platform is independently security tested and verified.

See how we keep your data safe

Related Resources

  • ComparisonBrowse every CRM comparison·See how Laureo stacks up against the other CRMs you are weighing.
  • ComparisonPart of the CRM Buyers Guide·How to choose a CRM in 2026: what to look for, pricing models, and the field.
  • Pricing·Every plan, what is included, and the monthly AI budget.
  • BlogHow Much Does a CRM Cost? 2026 Pricing Guide·Most small teams should budget $30-80 per user per month for CRM in 2026. Here is how the four pricing models, hidden add-ons, and AI billing shapes change that number.

Laureo vs Thryv FAQs

Common questions about choosing between Laureo and Thryv

For local listings, reviews, and built-in phone on a single storefront, Thryv is purpose-built. For B2B sales teams or multi-location operators who want real pipelines, a support stack, and AI agents on a flat per-workspace plan that does not multiply with each location, Laureo is usually the better fit.
Thryv bills per location, so each storefront pays for the full bundle again. The Essential Bundle runs $456/mo for one location plus a one-time $250 onboarding fee. Laureo prices per workspace, so one flat plan covers every location.
No. Thryv syncs listings across dozens of sites, manages your Google Business Profile, and responds to reviews across platforms, which is a real reason to choose it. Laureo is an all-in-one platform for pipeline, marketing, support, billing, scheduling, and operations rather than local listings, so pair it with a dedicated listings tool if you need local marketing.
Thryv ships native iOS and Android apps, a real strength for owner-operators on the go. Laureo is an installable web app that works offline with push notifications and swipe gestures, not a native store build. If a native app is a hard requirement, Thryv leads there today.
Yes. Laureo imports contacts, companies, deals, and activities from a CSV with smart field mapping. Most migrations finish in under an hour, with full access to all six AI agents and the co-pilot during the 14-day trial.
Laureo is an AI-first CRM that cuts manual data entry. Email syncs both ways, calendar events sync on their own, and meeting notes attach to the right record, so there is almost nothing to log. On top of that, six built-in scheduled agents work in the background to flag stale deals, surface leads that have gone quiet, clean up duplicate data, chase overdue invoices, watch for churn risk, and triage your inbox. It all comes with the CRM, email campaigns, automation, and invoicing in one plan from $83.33/mo billed annually.
Pro starts at $83.33/mo billed annually ($99.99 month-to-month) for one user. Business is $166.66/mo billed annually for two users, and Ultra is $249.99/mo billed annually for advanced needs. Business and higher include the full toolset apart from the Ultra-only AI support agents; Pro covers the everyday CRM workflow, with seven of the more advanced tools (support, knowledge base, surveys, team chat, goals, deal rooms, and multi-step follow-up sequences) reserved for Business+. Cold Outreach, the dedicated cold-outbound module with its own sending mailboxes and managed ramp, and the two AI support agents (the autonomous resolution agent and the embeddable answer-bot) are exclusive to Ultra. Every plan includes the six built-in scheduled agents and a monthly AI usage budget. No per-contact email billing and no per-conversation AI fees.
Yes. Every plan comes with a 14-day trial with full access to every feature, including the AI agents, email campaigns, support tickets, and invoicing.
Yes. Laureo imports from a CSV with smart field mapping for contacts, companies, deals, and activities, with presets for 25+ common CRMs. Most migrations finish in under an hour, and there are step-by-step guides for HubSpot, Salesforce, and Pipedrive.
Laureo is built for teams of 1 to 50. Pro fits freelancers and solo operators, while Business and Ultra add seats, shared pipelines, role-based permissions, and team chat as you grow.
Yes. Laureo syncs email both ways with Gmail and Outlook, so messages log to the right contact and deal automatically. Calendar events and meeting notes sync too, with no manual entry.

Stop logging. Start selling.

Move your Thryv data over, switch on your AI agents, and watch the busywork disappear.

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14-day trial for $2.99, credited to your first month. Cancel any plan at any time before the end of your billing cycle, no contract fees, no 30-day notice, no penalties.