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  1. Home
  2. Glossary
  3. Engagement
CRM Glossary

What is Engagement?

The degree to which a contact interacts with your communications and content. High engagement (opens, clicks, replies) signals buying intent and helps prioritize follow-up.

Related terms

Email Marketing
The practice of sending targeted emails to a list of contacts to promote products, share updates, or nurture leads. Email marketing is measured by open rates, click-through...
Forecast
A prediction of future revenue based on the deals currently in your pipeline, their stages, and win probabilities. Forecasts help sales leaders plan headcount, set quotas, and...

All 52 terms in the CRM Glossary

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