CRM Glossary
What is Engagement?
The degree to which a contact interacts with your communications and content. High engagement (opens, clicks, replies) signals buying intent and helps prioritize follow-up.
Related terms
- Email Marketing
- The practice of sending targeted emails to a list of contacts to promote products, share updates, or nurture leads. Email marketing is measured by open rates, click-through...
- Forecast
- A prediction of future revenue based on the deals currently in your pipeline, their stages, and win probabilities. Forecasts help sales leaders plan headcount, set quotas, and...
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