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  2. Glossary
  3. Revenue
CRM Glossary

What is Revenue?

The total income generated from sales of products or services. In a CRM context, revenue is tracked at the deal, account, and organizational level to measure business performance.

Related terms

ROI
Return on Investment. A metric that measures the profitability of an investment by comparing the gain to the cost. In sales and marketing, ROI evaluates the effectiveness of...
Quote
A formal document sent to a prospect detailing the products or services offered, quantities, prices, discounts, and terms. Quotes are often generated directly from deal records...

All 52 terms in the CRM Glossary

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