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  1. Home
  2. Glossary
  3. Prospect
CRM Glossary

What is Prospect?

A potential customer who has been identified and qualified as a good fit for your product or service. Prospects have moved beyond the lead stage and are actively engaged in the sales process.

Related terms

Pipeline
A visual representation of all active deals organized by stage. Pipelines help sales teams see where each deal stands, forecast revenue, and identify bottlenecks in the sales...
Pipeline Stage
A step in the sales process that a deal moves through, such as "Discovery," "Proposal Sent," or "Negotiation." Each stage represents progress toward closing and often has an...

All 52 terms in the CRM Glossary

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