CRM Glossary

What is Forecast?

A prediction of future revenue based on the deals currently in your pipeline, their stages, and win probabilities. Forecasts help sales leaders plan headcount, set quotas, and report to stakeholders.

Related terms

Funnel
A visual model of the buyer journey from initial awareness to closed deal. Each stage of the funnel narrows as prospects drop off, helping identify where your sales process...
Engagement
The degree to which a contact interacts with your communications and content. High engagement (opens, clicks, replies) signals buying intent and helps prioritize follow-up.

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