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  1. Home
  2. Glossary
  3. Conversion Rate
CRM Glossary

What is Conversion Rate?

The percentage of prospects who complete a desired action such as signing up for a trial, requesting a demo, or closing a deal. Conversion rates measure the effectiveness of each stage of your sales process.

Related terms

Campaign
A coordinated series of marketing messages sent to a targeted list of contacts. Campaigns can include email sequences, drip series, or one-time blasts and are tracked for...
Churn Rate
The percentage of customers who cancel or stop using your product during a given time period. A low churn rate indicates strong customer retention.
CLV
Customer Lifetime Value. The total revenue a business can expect from a single customer account over the entire duration of the relationship. CLV helps prioritize high-value...
Cold Call
An unsolicited phone call to a prospect who has not previously expressed interest in your product or service. Cold calls are often the first touchpoint in outbound sales.

All 52 terms in the CRM Glossary

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