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  1. Home
  2. Solutions
  3. CRM for Coaches
AI-powered for Coaches

Turn discovery calls into paid coaching clients

Book the discovery call with an auto video link, send the package proposal, collect the deposit or set an installment plan by Stripe pay-by-link, and let AI draft the nurture. Built for business, executive, life, and unregulated money coaching.

AI Agent Spotlight
AI nurtures the lead between calls
When a prospect books a discovery call but has not enrolled, the Outreach Agent drafts the follow-up from the full conversation history and queues it for your approval. Because the booking, the proposal, and the deposit invoice live on one record, the draft knows exactly where they are in the enrollment.
Start your 14-day trialView pricing

Sound familiar?

These are the problems we hear from teams like yours every day. Laureo was built to solve them.

1

Leads go cold in the gap between the discovery call and the deposit

2

The booking tool, the contract tool, and the payment link are three separate apps

3

Collecting a deposit or setting up an installment plan means leaving the proposal behind

4

Follow-up depends on remembering who booked but has not enrolled yet

5

Generic CRMs talk in deals and leads, not packages and discovery calls

What you can do with Laureo

Real workflows for Coaching, built into Laureo.

Book the discovery call

Share a booking page that auto-creates a Google Meet, Microsoft Teams, or Zoom link for free discovery and consultation calls, so prospects self-schedule.

crm

Send the package proposal

Send the coaching package agreement from the client record, so the proposal, the booking, and the deposit all live in one place.

crm

Collect the deposit or installments

Turn the agreement into a quote, then collect the deposit or set up an installment plan by Stripe pay-by-link. Funds land in your own account.

crm

Enrollment pipeline

Track prospects through enrollment stages: Inquiry, Discovery Booked, Proposal Sent, Agreement Accepted, Enrolled. See where every lead stands at a glance.

crm·automation

AI-drafted nurture

Let AI draft the follow-up for a prospect who booked but has not enrolled, grounded in the full conversation history, and queue it for your approval.

automation·email

Click-to-call and text

Call or text a prospect or client from the record through the Phone and SMS add-on (coming soon) for a quick personal touch between sessions.

crm

A pipeline that speaks Coaching

Laureo adapts its labels to your world, so the board reads the way your team already talks.

packageclientorganization
Qualified
2 deals · $15,000
Executive Coaching Inquiry
MRMaya R.$6,000
Proposal
2 deals · $15,000
Leadership Discovery Call
DSDev S.$9,000
Drop to advance
Won
1 deal · $3,600
Group Cohort (Installments)
ATAlex T.$3,600
Executive Coaching Inquiry
MRMaya R.$6,000
AI suggests
Follow up with the buyer on Tuesday
Proposal
2 deals · $15,000
Drop to advance
Executive Coaching Inquiry
MRMaya R.$6,000
Proposal
2 deals · $15,000
Drop to advance
Executive Coaching Inquiry
MRMaya R.$6,000

Speaks your language

Deal
package
Contact
client
Company
organization
Pipeline
enrollment pipeline
Invoice
package invoice

Built for the way you work

Not every team needs every feature. Here is what matters most for your workflow.

Discovery-call booking

A branded booking page auto-creates a Google Meet, Microsoft Teams, or Zoom link for free discovery and consultation calls. Prospects self-schedule and the call logs to their record.

Package agreements on the record

Build and send coaching package agreements from the client record, so the proposal lives alongside the booking and the deposit instead of in a separate tool.

Deposits and installment plans

Convert an accepted package into a quote and collect the deposit, or set up an installment plan, by Stripe pay-by-link. Funds land in your own account.

Enrollment pipeline

Track every prospect from Inquiry to Enrolled on a visual board. Custom fields capture program type, cohort, and start date.

AI-drafted nurture

The AI drafts follow-ups for prospects who booked but have not enrolled, grounded in the full conversation history, and queues them for your approval.

Click-to-call and text

Reach a prospect or client by call or text from the record through the Phone and SMS add-on (coming soon), for the personal touch coaching relationships run on.

How it works

From setup to results in 5 straightforward steps.

1

Share your discovery booking page

Set up a branded booking page for free discovery calls. Every booking auto-creates a video link and logs the prospect to your enrollment pipeline.

2

Send the package proposal

After the call, send the coaching package agreement from the client record. Track when the prospect opens it and where they are in the enrollment.

3

Collect the deposit

Convert the accepted agreement into a quote and collect the deposit, or set up an installment plan, by Stripe pay-by-link.

4

Nurture the ones who stall

For prospects who booked but have not enrolled, let AI draft the follow-up from the conversation history and approve it in a click.

5

Deliver in your coaching tool

Once enrolled, deliver the program in Kajabi, Practice, or your session-notes workspace. Laureo keeps running the relationship and the renewals.

AI agents that work for you

Six built-in scheduled agents run on their own cadence, surface insights, and create tasks. You approve, they execute.

Outreach Agent - Highlighted for Coaching

AI nurtures the lead between calls

When a prospect books a discovery call but has not enrolled, the Outreach Agent drafts the follow-up from the full conversation history and queues it for your approval. Because the booking, the proposal, and the deposit invoice live on one record, the draft knows exactly where they are in the enrollment.

Sales Pipeline Agent · Pipeline review and deal coaching
Every morning
Outreach Agent · Follow-up and re-engagement
Every morning
Data Steward · Data quality and deduplication
Weekly, on Mondays
AR & Quote Chaser · Overdue invoices and expiring quotes
Every weekday
Customer Success Agent · Renewals and churn watch
Every morning
Inbox Reviewer · Two-option reply drafting on inbound email
When email arrives

Integrations that matter for Coaching

Connect the tools you already use. No code required.

Google Workspace

Gmail sync logs client email. Calendar shows discovery and coaching calls.

Microsoft 365

Outlook sync for coaches on the Microsoft stack.

Stripe

Collect deposits and installment plans by pay-by-link, into your own account.

Coaching vs HoneyBook

The problem

HoneyBook is the default for coaches because it bundles proposals, contracts, and payments in one flow, but its automation is bolted on and shallow, and the data behind it does not feed an action-taking AI co-pilot.

The Laureo advantage

Laureo keeps the discovery booking, the package agreement, the Stripe deposit or installment plan, and the email history on one connected record, so the AI can draft nurture that actually knows the client. The honest boundary: Laureo does not host courses or memberships and is not a session-notes workspace. Pair it with Kajabi or Practice for delivery.

Your data, protected by default

Your data is encrypted in transit and at rest, walled off from every other customer, and never used to train AI models. On every plan.

Encrypted end to end

Your data is encrypted in transit and at rest, on every plan.

Your data stays yours

Every account is walled off from every other customer. No one else can see your records.

Never trains AI

Nothing you store in Laureo is ever used to train AI models.

A record of every change

See who accessed or changed a record, and when.

Dive deeper into Laureo

CRM FeaturesEmailAutomationAnalyticsSupportCompare CRMs

CRM for Coaches FAQ

Quick answers to the questions we hear most.

Business, executive, and life coaching, plus unregulated money and financial-literacy coaching. The enrollment engine is the same across all of them: book the discovery call, send the package proposal, collect the deposit, and nurture the lead. One important line: this is for unregulated coaching only. It is not for regulated financial or investment advisory (RIA or wealth management), which needs compliant archiving and supervision Laureo does not provide.
No, and that is the honest boundary. Laureo runs the enrollment relationship: discovery booking, package proposals, deposits, and nurture. It does not host courses or memberships and is not a session-notes or client-journey workspace. Pair it with Kajabi, Practice, or your delivery tool for the coaching itself.
Yes. Convert an accepted package into a quote, then collect a deposit or set up an installment plan by Stripe pay-by-link with card and Apple Pay. Funds land in your own Stripe account.
Those tools bundle proposals, contracts, and payments well, but their automation is shallow and the data does not feed an action-taking AI co-pilot. Laureo keeps the booking, the package, the deposit, and the email history on one connected record, so the AI can draft nurture that knows the client. The trade-off is that HoneyBook and Paperbell lean into coaching-specific templates, so the choice comes down to AI-driven relationship depth versus a niche template library.
Yes. Coaching is one segment of professional services, so it shares the same win-paper-deposit-keep engine. This page tells that story in a coach's vocabulary: packages, discovery calls, and enrollment, rather than SOWs and retainers.

Continue exploring

Compare Laureo to alternatives and explore features relevant to Coaching.

  • ComparisonLaureo vs Hubspot·See how Laureo compares to Hubspot on features, pricing, and usability.
  • ComparisonLaureo vs Pipedrive·See how Laureo compares to Pipedrive on features, pricing, and usability.
  • FeatureCRM Features·Explore Laureo's crm features in detail.

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