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  1. Home
  2. Glossary
  3. MQL
CRM Glossary

What is MQL?

Marketing Qualified Lead. A lead that has been vetted by the marketing team based on engagement criteria (e.g., downloaded a whitepaper, attended a webinar) and is ready to be passed to sales for further qualification.

Related terms

Lifecycle Stage
The current phase of a contact's relationship with your business such as subscriber, lead, MQL, SQL, opportunity, customer, or evangelist. Lifecycle stages help tailor...
Nurture
The process of building relationships with prospects through targeted content and consistent follow-up, even when they are not ready to buy. Nurturing keeps your brand...

All 52 terms in the CRM Glossary

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