CRM Glossary
What is MQL?
Marketing Qualified Lead. A lead that has been vetted by the marketing team based on engagement criteria (e.g., downloaded a whitepaper, attended a webinar) and is ready to be passed to sales for further qualification.
Related terms
- Lifecycle Stage
- The current phase of a contact's relationship with your business such as subscriber, lead, MQL, SQL, opportunity, customer, or evangelist. Lifecycle stages help tailor...
- Nurture
- The process of building relationships with prospects through targeted content and consistent follow-up, even when they are not ready to buy. Nurturing keeps your brand...
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