CRM Glossary

What is Cold Lead?

An unconsented, not-yet-contacted prospect that lives only inside Cold Outreach, on an imported or manually added list. Cold leads are deliberately kept separate from your CRM contacts and the CRM "Lead" lifecycle stage: they are excluded from CRM search, dashboards, and automations until you promote one, which creates a CRM contact with a pending consent record. The two senses of "lead" carry opposite warmth, so the product keeps them apart.

Related terms

Lead: A person or company that has shown interest in your product but has not yet been qualified as a sales opportunity. Leads enter the top of the funnel and are nurtured until they...
Cold Call: An unsolicited phone call to a prospect who has not previously expressed interest in your product or service. Cold calls are often the first touchpoint in outbound sales.
CRM: Customer Relationship Management. Software that helps businesses manage interactions with current and potential customers, track deals through a sales pipeline, and maintain a...

All 52 terms in the CRM Glossary

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