Typeform alternatives? You can just use Laureo
A Typeform alternative where each form answer becomes a scored CRM contact, with campaigns and invoices on every plan and surveys on Business and Ultra.
What is a good Typeform alternative for lead capture?
For lead capture that should end in a sale, Laureo is a strong Typeform alternative: on every plan its forms create a company and a scored contact for each submission and can route it to an owner, with campaigns, booking pages and invoices in the same CRM. Typeform builds the form and hands each answer to a CRM through integrations such as HubSpot or Pipedrive.
Each step after a Typeform submission sits in another product. Typeform's integrations send contact, company and deal details to a CRM's sales pipeline, such as HubSpot or Pipedrive, and schedule appointments through Calendly. The table holds each step as Typeform's pages stated it on October 28, 2026 and October 30, 2026, beside the Laureo tool that does it.
| Step after the form | Typeform | Laureo |
|---|---|---|
| Store the lead | Typeform Contacts & Automations stores up to 25,000 total contacts. | Unlimited contacts and companies on every plan, with no contact tiers to outgrow. |
| Follow up | Typeform automates follow-up emails and segmentation through its Contacts & Automations add-on, bought on top of a plan. | Email campaigns are built in on every plan, with unlimited contacts on all plans. |
| Sell and bill | Typeform says most teams with complex setups still use it alongside a CRM or marketing automation platform. | One plan and one bill cover your CRM, inbox, email campaigns, booking pages, and quotes and invoices, so you stop paying for separate tools. |
Can a CRM replace Typeform for forms and surveys?
Yes, when the forms and surveys are for your own leads and customers: Laureo forms are on every plan, and Feedback surveys with CSAT, NPS and CES questions, conditional follow-ups and logic jumps are on Business and Ultra. Typeform's own page says most teams with complex setups still run it alongside a CRM.
What a CRM adds is the record behind the form: the answer creates a company and a contact. The deal, the follow-up and the invoice run in the same CRM, and a detractor survey response opens a follow-up task for the ticket's assignee or the account's rep.
What does Typeform charge for contacts and follow-ups?
Typeform sells its contact hub and follow-up emails as Contacts & Automations: an add-on from $25 a month for 2,400 actions on Plus and above, or included in Growth Flow at $266 a month billed yearly or $379 monthly, and the hub stores up to 25,000 contacts. Laureo includes campaigns on every plan, with unlimited contacts on all plans and Follow-up Sequences on Business and Ultra.
The add-on sits on top of a Typeform plan from Plus, at $56 a month billed yearly for 3 users, or Business at $91 for 5 users.
Why Laureo wins against Typeform
- One plan and one bill cover your CRM, inbox, email campaigns, booking pages, and quotes and invoices, so you stop paying for separate tools.
- Unlimited contacts and companies on every plan, with no contact tiers to outgrow.
- Email campaigns are built in on every plan, with unlimited contacts on all plans.
Why teams look for a Typeform alternative
- Reason 1Typeform positions its plans around interactive forms, and its own page says most teams with complex setups still run it alongside a CRM, so for those teams each answer ends up in a second product.
- Reason 2The contact hub and follow-up emails are the Contacts & Automations add-on, from $25 a month and not on Free or Basic, or come with Growth Flow at $266 a month billed yearly, and that hub stores up to 25,000 contacts.
- Reason 3Each plan caps its users and responses: 1 user and 100 responses a month on Basic, 3 users and 1,000 on Plus, and 5 users and 10,000 on Business.
- Reason 4With Laureo the form is part of the CRM, in one workspace plan with one full seat included on Pro and two on Business and Ultra: forms, campaigns, booking pages, quotes and invoices on every plan, with unlimited contacts on all plans, and Feedback surveys on Business and Ultra.
Laureo vs Typeform, feature by feature
- Lead capture formsEmbed a form on your site or share its own link; each submission creates a company and a scored contact, and the form can route the lead to one rep or a round robin, with spam kept aside. Pro includes 2 forms and 1,000 submissions a month, and Ultra unlimited forms and submissions. By comparison, Typeform builds interactive forms with AI-powered creation from Basic, and sends the answers to a CRM through integrations such as HubSpot or Pipedrive.
- Customer surveysOn Business and Ultra, Feedback builds CSAT, NPS and CES surveys with conditional follow-ups and logic jumps, sent by link, QR code, a card on your site, or when a teammate marks a ticket resolved on the ticket or in bulk. By comparison, Typeform analyzes form performance with AI on its Business plan.
- ContactsUnlimited contacts on all plans, with duplicate detection and merge, custom fields and a timeline on every record. By comparison, Typeform Contacts & Automations is a paid add-on that stores up to 25,000 total contacts.
- Follow-up after the formCampaigns to segments on every plan, and multi-step Follow-up Sequences on Business and Ultra, sent to your contacts in the same CRM. By comparison, Typeform automates follow-up emails in Contacts & Automations, from $25 a month on Plus and above, or in Growth Flow.
- The rest of the saleThe pipeline, booking pages, quotes and invoices on every plan, in the same CRM as the contact the form creates. By comparison, Typeform hands deals to a CRM such as HubSpot or Pipedrive, and scheduling to Calendly.
AI that drafts real work and waits for approval
Laureo runs built-in agents that start on their own and draft the work, on monthly AI credits included in your plan, and by default every agent except Ticket Triage (on Ultra) holds each change it proposes for your approval. Ask Laureo in plain language, for example Hey Laureo, draft follow-ups for every deal that went quiet this week, and review the queue before anything is sent.
Pricing side by side
What it costs
Typeform starts at $28/mo. Basic is $28 a month billed yearly ($39 monthly) for 1 user and 100 responses a month. The contact hub and follow-up emails are the Contacts & Automations add-on, from $25 a month and not on Free or Basic, or come with Growth Flow at $266 a month billed yearly.
Laureo bundles the CRM, email marketing, scheduling, and AI agents in one product. One workspace plan with one full seat included on Pro and two on Business and Ultra; add seats as you grow. Pro starts at $83.33 a month billed annually ($99.99 month-to-month). Unlimited contacts on all plans, and Ultra adds cold outreach. Every plan starts with a 14-day trial for $2.99, credited to your first month.
Pricing last verified October 28, 2026. Source: As of October 30, 2026, Typeform Basic is $28 a month billed yearly for 1 user and 100 responses a month (typeform.com/pricing).
Your data stays yours. Role-based access, audit logging, and an approval queue: by default, every agent except Ticket Triage asks before it changes a record.
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