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  1. Home
  2. Solutions
  3. CRM for Insurance
AI-powered for Insurance

Track policies, renewals, and claims from one dashboard

Manage policyholders, automate renewal reminders, track new business pipelines, and segment clients by coverage type.

AI Agent Spotlight
AI flags renewals before they lapse
The Sales Pipeline Agent identifies policies approaching renewal dates, flags accounts with no recent activity, and creates follow-up tasks to prevent lapses. Your renewal rate stays high without manual tracking.
Start your 14-day trialView pricing

Sound familiar?

These are the problems we hear from teams like yours every day. Laureo was built to solve them.

1

Policy renewal dates tracked in spreadsheets that go stale and lead to lapsed policies

2

No single view of a client across all their policies (auto, home, life, commercial)

3

Cross-sell opportunities are invisible because client data is siloed by line of business

4

Carrier portals do not track the agent-client relationship, just the policy data

5

New business prospecting falls behind when the book of renewals is demanding attention

What you can do with Laureo

Real workflows for Insurance, built into Laureo.

Renewal pipeline management

Track every policy renewal on a pipeline board. See which policies are up for renewal this month, next month, and next quarter.

crm

Automated renewal reminders

Workflows send renewal reminder emails 60, 30, and 7 days before policy expiration. Create review tasks automatically.

automation·email

New business prospecting

Run a separate pipeline for new policies. Track prospects from lead to quoted to bound with weighted pipeline value.

crm·analytics

Client segmentation by coverage

Tag policyholders by coverage type (auto, home, life, commercial). Segment for targeted cross-sell campaigns.

crm·email

Claims support tracking

Use the ticket inbox to track client claims inquiries. Set SLA timers and escalation rules for timely response.

support

Referral and cross-sell campaigns

Send campaigns to auto-only clients about bundling home insurance. Track cross-sell conversion by segment.

email·analytics

A pipeline that speaks Insurance

Laureo adapts its labels to your world, so the board reads the way your team already talks.

policypolicyholderagency
Qualified
2 deals · $20,400
Home + Auto Bundle
MFMartinez Family$2,400/yr
Proposal
2 deals · $20,400
Commercial Property
OLOakwood LLC$18,000/yr
Drop to advance
Won
1 deal · $8,500
Workers Comp
GVGreen Valley Farm$8,500/yr
Home + Auto Bundle
MFMartinez Family$2,400/yr
AI suggests
Follow up with the buyer on Tuesday
Proposal
2 deals · $20,400
Drop to advance
Home + Auto Bundle
MFMartinez Family$2,400/yr
Proposal
2 deals · $20,400
Drop to advance
Home + Auto Bundle
MFMartinez Family$2,400/yr

Speaks your language

Deal
policy
Contact
policyholder
Company
agency
Pipeline
new business pipeline
Invoice
premium invoice

Built for the way you work

Not every team needs every feature. Here is what matters most for your workflow.

Policy lifecycle pipeline

Track policies from prospect to quoted to bound to renewed on visual pipeline boards. Custom stages model your exact workflow for each line of business.

Renewal automation

Set up workflows that send renewal reminders at 60, 30, and 7 days before expiration. Overdue renewals trigger escalation tasks for the agent or account manager.

Policyholder profiles

Each client record shows all associated policies, coverage types, premium amounts, and renewal dates. Custom fields capture carrier, deductible, and coverage limits.

Cross-sell segmentation

Tag policyholders by coverage type and identify cross-sell opportunities. Filter for auto-only clients to pitch bundle discounts or life insurance.

Email campaigns

Send renewal reminders, seasonal safety tips, and cross-sell promotions to segmented lists. Open and click tracking shows who engaged.

Claims support inbox

Use the built-in ticket system to track claims inquiries. SLA timers ensure timely response, and internal notes keep the team aligned.

How it works

From setup to results in 5 straightforward steps.

1

Import your book of business

Upload policyholder data with custom fields for policy type, carrier, premium, and renewal date. Deduplicate and tag records on import.

2

Set up renewal and new business pipelines

Create separate pipelines for renewals and new business. Custom stages match your workflow: prospect, quoted, application, underwriting, bound, renewed.

3

Automate renewal reminders

Build workflows that send email reminders and create review tasks based on renewal dates. Set escalation rules for overdue renewals.

4

Launch cross-sell campaigns

Segment policyholders by coverage type and send targeted campaigns. Track which cross-sell offers convert and which segments are most responsive.

5

Monitor retention and growth

Dashboards show renewal rate, new business volume, premium growth, and cross-sell conversion. Identify trends and adjust your strategy.

AI agents that work for you

Six built-in scheduled agents run on their own cadence, surface insights, and create tasks. You approve, they execute.

Sales Pipeline Agent - Highlighted for Insurance

AI flags renewals before they lapse

The Sales Pipeline Agent identifies policies approaching renewal dates, flags accounts with no recent activity, and creates follow-up tasks to prevent lapses. Your renewal rate stays high without manual tracking.

Sales Pipeline Agent · Pipeline review and deal coaching
Every morning
Outreach Agent · Follow-up and re-engagement
Every morning
Data Steward · Data quality and deduplication
Weekly, on Mondays
AR & Quote Chaser · Overdue invoices and expiring quotes
Every weekday
Customer Success Agent · Renewals and churn watch
Every morning
Inbox Reviewer · Two-option reply drafting on inbound email
When email arrives

Integrations that matter for Insurance

Connect the tools you already use. No code required.

Google Workspace

Gmail sync logs client communications. Calendar shows renewal review meetings.

Microsoft 365

Outlook sync and OneDrive for agencies on the Microsoft stack.

Insurance vs Salesforce

The problem

Salesforce needs add-ons and consulting to fit insurance workflows (its ecosystem is built around certified admins and consulting partners). Out of the box, it does not understand policies, renewals, or coverage types.

The Laureo advantage

Laureo uses custom fields and pipeline stages to model policies, renewals, and claims natively. Setup takes hours, not months.

Your data, protected by default

Your data is encrypted in transit and at rest, walled off from every other customer, and never used to train AI models. On every plan.

Encrypted end to end

Your data is encrypted in transit and at rest, on every plan.

Your data stays yours

Every account is walled off from every other customer. No one else can see your records.

Never trains AI

Nothing you store in Laureo is ever used to train AI models.

A record of every change

See who accessed or changed a record, and when.

Dive deeper into Laureo

CRM FeaturesEmailAutomationAnalyticsSupportCompare CRMs

CRM for Insurance FAQ

Quick answers to the questions we hear most.

Yes. Use multiple deals per contact to represent different policies (auto, home, life). Each deal has its own pipeline, stage, premium amount, and renewal date.
Laureo connects to carrier portals and rating engines via Zapier and Make. Webhooks support custom integrations with your agency management system.
Absolutely. Set up workflows triggered by renewal date fields. Reminders go out at intervals you configure (60, 30, 7 days) with escalation for overdue policies.
Use the built-in ticket inbox. Clients can submit inquiries via email or web form. SLA timers, priority levels, and internal notes keep your team responsive.
Yes. Build campaigns with audience segmentation by policy type, geography, or renewal month. Track opens, clicks, and conversions per campaign.
Yes. Laureo is lightweight enough for a solo agent but scales to a multi-agent agency. Automations handle the renewal tracking and follow-ups that would otherwise require support staff.

Continue exploring

Compare Laureo to alternatives and explore features relevant to Insurance.

  • ComparisonLaureo vs Salesforce·See how Laureo compares to Salesforce on features, pricing, and usability.
  • ComparisonLaureo vs Zoho crm·See how Laureo compares to Zoho crm on features, pricing, and usability.
  • FeatureCRM Features·Explore Laureo's crm features in detail.

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