CRM Glossary
What is ROI?
Return on Investment. A metric that measures the profitability of an investment by comparing the gain to the cost. In sales and marketing, ROI evaluates the effectiveness of campaigns, tools, and strategies.
Related terms
- Revenue
- The total income generated from sales of products or services. In a CRM context, revenue is tracked at the deal, account, and organizational level to measure business performance.
- Sales Cycle
- The average time it takes to move a deal from first contact to closed-won. Shorter sales cycles improve cash flow and indicate an efficient sales process.
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