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  1. Home
  2. Glossary
  3. Qualification
CRM Glossary

What is Qualification?

The process of evaluating whether a lead is a good fit for your product based on criteria like budget, authority, need, and timeline (BANT). Qualification prevents reps from wasting time on low-probability deals.

Related terms

Quote
A formal document sent to a prospect detailing the products or services offered, quantities, prices, discounts, and terms. Quotes are often generated directly from deal records...
Prospect
A potential customer who has been identified and qualified as a good fit for your product or service. Prospects have moved beyond the lead stage and are actively engaged in the...

All 52 terms in the CRM Glossary

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