CRM Glossary
What is Nurture?
The process of building relationships with prospects through targeted content and consistent follow-up, even when they are not ready to buy. Nurturing keeps your brand top-of-mind until the prospect is sales-ready.
Related terms
- MQL
- Marketing Qualified Lead. A lead that has been vetted by the marketing team based on engagement criteria (e.g., downloaded a whitepaper, attended a webinar) and is ready to be...
- Opportunity
- A qualified prospect with a real chance of becoming a customer. Opportunities are tracked through pipeline stages and have an associated value and expected close date. Often...
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