CRM Glossary
What is Opportunity?
A qualified prospect with a real chance of becoming a customer. Opportunities are tracked through pipeline stages and have an associated value and expected close date. Often used interchangeably with "deal."
Related terms
- Nurture
- The process of building relationships with prospects through targeted content and consistent follow-up, even when they are not ready to buy. Nurturing keeps your brand...
- Pipeline
- A visual representation of all active deals organized by stage. Pipelines help sales teams see where each deal stands, forecast revenue, and identify bottlenecks in the sales...
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