Skip to main content
Skip to main content
LaureoLaureo
Product
Why Laureo
Solutions
Pricing
Resources
Contact
Sign InStart 14-Day Trial
Start TrialStart 14-Day Trial

Product updates, no noise.

New features and the occasional sales tip. Unsubscribe anytime.

We'll send occasional product updates. Unsubscribe anytime. Privacy Policy

LaureoLaureo

CRM + Marketing + Automation + AI agents. One platform. Zero grunt work.

Product

Features

  • Sales & CRM
  • Marketing & Communication
  • Deals & Revenue
  • Customer Support
  • Automation & Insights
  • AI Agents
  • Integrations

Tools

  • Smart Inbox
  • Follow-up Sequences
  • Cold Outreach
  • Team Chat
  • Quotes & Invoices
  • Scheduling
  • Forms
  • Help Desk
  • Knowledge Base
  • Surveys

More

  • All features
  • Browse integrations
  • Pricing
  • Compare
  • Migrate

Solutions

For teams

  • Small Business
  • Startups
  • Sales Teams
  • Agencies
  • Consultants

By industry

  • Professional Services
  • Real Estate
  • Manufacturing
  • SaaS & Tech
  • Recruiting
  • See all solutions

Company

  • About
  • Contact
  • Partners
  • Security
  • Changelog

Resources

  • All resources
  • Blog
  • Help Center
  • Glossary
  • FAQ

Legal

  • Privacy
  • Terms
  • Acceptable Use

All third-party product names, logos, and brands mentioned on this site are the property of their respective owners, are used for identification and comparison only, and do not imply any affiliation with or endorsement of Laureo.

© 2026 Laureo. All rights reserved.

·
  1. Home
  2. Glossary
  3. Opportunity
CRM Glossary

What is Opportunity?

A qualified prospect with a real chance of becoming a customer. Opportunities are tracked through pipeline stages and have an associated value and expected close date. Often used interchangeably with "deal."

Related terms

Nurture
The process of building relationships with prospects through targeted content and consistent follow-up, even when they are not ready to buy. Nurturing keeps your brand...
Pipeline
A visual representation of all active deals organized by stage. Pipelines help sales teams see where each deal stands, forecast revenue, and identify bottlenecks in the sales...

All 52 terms in the CRM Glossary

Related Resources

  • FeatureCRM Features·See how CRM concepts work in Laureo.
  • Blog·CRM tips, strategies, and product updates.
  • Help CenterResources·Guides, FAQ, and more.

Put this knowledge into practice

Start your trial and see how these CRM concepts work in Laureo.

By continuing you agree to our Terms and Privacy Policy.

14-day trial for $2.99, credited to your first month. Cancel any plan at any time before the end of your billing cycle, no contract fees, no 30-day notice, no penalties.