CRM Glossary
What is Lifecycle Stage?
The current phase of a contact's relationship with your business such as subscriber, lead, MQL, SQL, opportunity, customer, or evangelist. Lifecycle stages help tailor messaging and prioritize outreach.
Related terms
- Lead
- A person or company that has shown interest in your product but has not yet been qualified as a sales opportunity. Leads enter the top of the funnel and are nurtured until they...
- Lead Scoring
- A method of ranking leads based on their likelihood to convert. Scores are calculated from demographic data (job title, company size) and behavioral signals (website visits...
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