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  1. Home
  2. Glossary
  3. Lifecycle Stage
CRM Glossary

What is Lifecycle Stage?

The current phase of a contact's relationship with your business such as subscriber, lead, MQL, SQL, opportunity, customer, or evangelist. Lifecycle stages help tailor messaging and prioritize outreach.

Related terms

Lead
A person or company that has shown interest in your product but has not yet been qualified as a sales opportunity. Leads enter the top of the funnel and are nurtured until they...
Lead Scoring
A method of ranking leads based on their likelihood to convert. Scores are calculated from demographic data (job title, company size) and behavioral signals (website visits...

All 52 terms in the CRM Glossary

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