CRM Glossary
What is Lead Scoring?
A method of ranking leads based on their likelihood to convert. Scores are calculated from demographic data (job title, company size) and behavioral signals (website visits, email opens, form submissions).
Related terms
- Lead
- A person or company that has shown interest in your product but has not yet been qualified as a sales opportunity. Leads enter the top of the funnel and are nurtured until they...
- Lifecycle Stage
- The current phase of a contact's relationship with your business such as subscriber, lead, MQL, SQL, opportunity, customer, or evangelist. Lifecycle stages help tailor...
Put this knowledge into practice
Start your trial and see how these CRM concepts work in Laureo.
By continuing you agree to our Terms and Privacy Policy.
14-day trial for $2.99, credited to your first month. Cancel any plan at any time before the end of your billing cycle, no contract fees, no 30-day notice, no penalties.