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  1. Home
  2. Glossary
  3. KPI
CRM Glossary

What is KPI?

Key Performance Indicator. A measurable value that shows how effectively a team or individual is achieving a business objective. Common sales KPIs include revenue, win rate, average deal size, and sales cycle length.

Related terms

Integration
A connection between your CRM and an external tool (email provider, calendar, accounting software, etc.) that syncs data automatically. Integrations reduce manual data entry...
Lead
A person or company that has shown interest in your product but has not yet been qualified as a sales opportunity. Leads enter the top of the funnel and are nurtured until they...

All 52 terms in the CRM Glossary

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