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  1. Home
  2. Glossary
  3. Bounce Rate
CRM Glossary

What is Bounce Rate?

The percentage of emails that could not be delivered to the recipient's inbox. Hard bounces indicate permanent delivery failures such as invalid addresses, while soft bounces are temporary issues like a full inbox.

Related terms

B2B
Business-to-business. A sales model where one company sells products or services to another company rather than to individual consumers.
B2C
Business-to-consumer. A sales model where a company sells directly to individual end users or consumers.

All 52 terms in the CRM Glossary

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