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  1. Home
  2. Glossary
  3. B2C
CRM Glossary

What is B2C?

Business-to-consumer. A sales model where a company sells directly to individual end users or consumers.

Related terms

B2B
Business-to-business. A sales model where one company sells products or services to another company rather than to individual consumers.
Bounce Rate
The percentage of emails that could not be delivered to the recipient's inbox. Hard bounces indicate permanent delivery failures such as invalid addresses, while soft bounces...

All 52 terms in the CRM Glossary

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